The document discusses the combination of a music group's main product (a digipak) and ancillary texts (a website). It describes how the group chose to portray a relaxed, natural style for their artists to appeal to young audiences. They decided on consistent font and color motifs across products to create unity. The font used on the digipak and website was chosen to promote synergy between the products, while the colors included contrasting bright and monochrome hues to attract a broad audience and emphasize the artists' vibrancy. Feedback showed the unconventional monochrome appealed to audiences and reinforced the artists' importance. In conclusion, the combination of motifs across products was deemed effective for establishing the artists' style and