The document discusses how the group created three products - a music video, digipac, and magazine advert - to promote their artists. They aimed to give a uniform identity across the products by using similar visual languages, codes, representations, and images. This included consistent facial expressions, poses, colors, fonts, lighting, camera angles, and props. The goal was for the products to be effectively combined and attract their target youth audience.

1. EVALUATION QUESTION 2:
How effective is the
combination of your main
product and ancillary tasks.

2. The aim of the project we have completed is to promote our
artists through a variety of 3 products: Music video, Digipac,
and a magazine advert suitable for ‘Mizz’ magazine.
In reality, these products would all be produced by the same
record company marketing team and would use similar source
material to give uniform and coherent identity to update and
develop the already established style of the artist.
Therefore, to be effective there has to be similar use of media
language in all 3 products and they all must carry similar
connotations, something which we have tried to do
throughout our project.

3. CODES OF VISUAL LANGUAGE:
We have tried to carry out the same facial expressions and body language between
video, digipac, and magazine advert so that our work is effective. The facial expression of the
artists are serious and modelesque to convey an attitude throughout all 3 products. The body
language of all 3 products, especially in the digipac and magazine advert, convey sex appeal as
the artists are in a seductive stance/pose. These facial expressions and body language is very
common from Pop artists as they act as role models and teenagers aspire to look like them, and
to be as attractive.
The colours used in our Digipacks are
extremely bright, bold and ‘in your face’. The
use of yellows, pinks, purples, all convey
happiness and girly aspects, which relate to the
Pop genre. As well as this, the bright colours
would stand out to an audience when it comes
to marketing the Digipack. The light purple
used in the magazine advert adds extra
vibrancy instead of natural colours, which
appeals more to the target audience and would
stand out more. Although there are lots of
bright colours used in the music video, such as
the red curtains, there isn’t as much notion to
colour as in the print texts as it wasn’t possible
to edit the natural colours of the film footage.

4. CODES OF VISUAL LANGUAGE:
Throughout all 3 products we mainly used close up and mid shots. This was so the main
attraction and focus would be on the artist themselves, whether it was focusing on the
singing or acting. On the odd occasion, during our digipac photo shoot, we chose to use
long shots, this was when the clips that was being shot contained all three artists, we
chose to do this to show the different locations in the video and also to give the video a
variation of shots.
The font and layout we chose for our print texts were
very funky and ‘pop’ like so it worked with our chosen
genre. We chose to use different lyrics of the song on
Mid shot our ancillary task so they both combined together
effectively.
Long shot

5. CODES OF VISUAL LANGUAGE:
The lighting we used varied throughout the video as it contained different times of the day.
When the focus was on the dancing we used as much lighting as possible to portray a live
performance feeling. However when shots were taken in the house and other locations we just
used natural light to make it more realistic. In our ancillary task we used as much lighting effect
as possible to make it more visually interesting and brighter on the eye.
In our main product we used everyday props like
hair spray, brushes and various other things to
create a real life feeling. We also used a car to make
the video more realistic. We used these props so it
would bring in the attention of our target audience
because these are the things they would most
commonly use everyday. Our ancillary task didn’t
use quite as many props as our main task because
we wanted the pictures to be simple and only have
the focus on the artist. However, we combined the
clothing in the main product and ancillary task very
well because the clothes worn in the photo shoot
were the clothes worn in the dance shots in each
clip of the music video. Doing this showed that they
both linked together. The clothes that we wore the
most often in our music video was the outfit we also
wore in the ancillary task, this showed that it
effectively combined in both tasks.

6. CODES OF VISUAL LANGUAGE:
The camera angles used in our project varied on what was happening in the clip, because
we wanted the main focus to be on the artists themselves most of the angles where
straight on, this was in both the main product and our ancillary task. In out ancillary task
we cropped a lot of our images so that the background wasn’t really in it our aim was to
have the artists in the middle and a slight boarder of the background this was once again
to make the artist the main focus to the target audience. Unfortunatley we wasnt able to
crop our clips when creating our main product due to the technology we were using.
However, this didnt really matter because we then had to be more careful filming that the
shots were what we wanted. Luckily we found an effect tool which gave a black blurred
boarder around some clips if needed. We chose to use this with the dancing clips because
it look a lot more effective.

7. REPRESENTATION/IMAGE
In the music industry, the way in which an artist is represented to their fans is vital to achieve
commercial success. Popular music is very much part of our shared popular culture and is about
a lot more than just music, especially with a youth audience.
Myself, as a fan, I don’t just like artists for their music, I also appreciate the fashion style,
celebrity status, and performance skills of the artist, which is why there are somethings we tried
to connote throughout our 3 products.
Whilst creating our music video and ancillary task our group noticed that it isn’t just the music that is the
main attraction when working in the music industry. We had to put a lot of thought in what visually attracts
the audience, especially when have a youth target audience. Because we had a specific target audience we
had to include specific specialties, such as sex appeal, we did this to keep the audience interested and also
something for them to aspire to.
Fans often relate very closely to the representations of artists, these may influence how they
percieve themselves and others. They may base their choices on their like for an artist such as
how to dress, do their make-up, their attitude, places they go, and certainly their singing and
dancing.
This is why we chose to use a situation/narrative in our music video that could happen in real life to
somebody suitable as our target audience. We thought having a story line of girl going through a breakup
was a good idea because youths could relate to it. We combined our story line of teenagers well throughout
our main product and ancillary task.