The document discusses the creation of a "digi-pack" or digital package to promote an artist and their song. The digi-pack combines a magazine advertisement, album artwork, and a music video. It provides a comprehensive image of the artist and song to advertise them conventionally. Consistency and synergy between the products is achieved through similar styles, locations, and effects to clearly portray the genre and message.

2. I believed that an important factor in the creation of my products
was a strong link between each thing. Intertexuality is and
always has been a key point in many modern media products
from the film industry to music industry and their productions, in
order to promote synergy. I linked my products by recurring
features, such as the woodland area and the lakes. Using these
themes, I linked them together so that the audience for my
product would recognise the images and then make a
conscious link between them all.
I feel that the combination of my ancillary tasks and my media product have been
successful as I have tried to link all my products together with specific forms and
conventions by using them or developing them. Examples of Digi-paks:
The combination of my products is known in
the industry as a Digi-pack, or a digital
package. All three of my media products
were created to promote an artist and a
chosen song. My Digi-pack was made from
a magazine advert, album artwork and a
music video. All of this was combined to
give off a comprehensive image which
helps portray my chosen artist and song, as
well as advertise them in a way which is
conventional and works.

3. I think my print work and video complement each other well as there is
clear synergy between the two, mostly because of the style. They are
shot in the same locations, all natural and they contain little effects on
them as a whole. I think the genre and style of my video is easy to tell
from my print work and by looking at it, makes the message clear and the
impression I wanted clear that I wanted to give my target audience. It
reflects the indie-pop vibe, because on the cover my artist is looking up
with rays of light shining down onto the image as a background, this
suggests a heaven image but also reflects a sense of hope.
The video and my ancillary texts suggest reality and that they are not just
focused on the artist, it is portraying that the artist is trying to portray the
music and the meaning to its target audience instead of it being all about
themselves. It tells the target audience what the artist is all about and
the sort of narratives and style she portrays creating a relaxed love
feeling attracting more of a female audience.

4. The branding of my video and print work is consistent I think, the images are
all very similar if not the same and all give the same impression. The whole
style is also identical, very natural backgrounds and overall a clean and
simplistic look. I think having synergy across all media formats is very
important, it gives the audience a clear sense of the genre and style of my
video and artist, which then will either entice them to buy it or view it. Also, it
allows my audience to see a connection between my final media product and
ancillary texts, so when they see one they can automatically relate back to
the others. This makes it easier to identify my artist as it has an individual
look and the synergy of my media products helps the audience to recognise
the products of the artist.
The style of my font used in my bands logo was picked for a
reason, because it suggests simplicity of the band and shows that the font is
unique and artistic, this would attract the female target audience more
because of the lyrics and the meaning of the songs on the album as they
would appeal more to the female population. The colour and glow of my fonts
are kept between three colours: black, yellow or white often combining them
altogether as seen in the images above.

5. When looking at my products separately you get a good
idea of the genre, the style of music and other general
themes. The magazine advert itself is mainly a descriptor
for the title track, showing that it involves a nature theme
and story of her life, with the natural landscape and the
repeated imagery of herself. The use of the artist looking up
creates a sense of hope and the use of the natural light
from the sunlight creates a glow to the two images layered
on each other. I have taken a still shot from the ending of
my music video and used it as my background in my
magazine advert with the image of her looking up layered
on top. I also differed the opacity levels of the images to
make it look more appealing. I also used a similar idea on
my front cover but in a different way.
This was my main
inspiration for my magazine
advert.

6. DIGIPAK Would it be appropriate for your target audience?
I think my digipak is appropriate for my target audience because I aim my target
audience at a younger generation with the age of 21 and below. It is specifically
aimed at young females. I have made my album front cover natural but
glamorous to replicate the Ellie Goulding role. I wanted to present my model in a
way that the audience would see her as a role model.
Ellie Goulding’s fan base:

7. The main reason of my media product and ancillary texts combining well
together is the running colour scheme throughout. In my movie I included edits
of changing the contrast and brightness of each clip but by also included effects
to create an autumn but winter feel at the same time. This is also applied both in
my album network and magazine advert as I have used font with a yellow glow
inside and out each letter and I have also included a yellow tint to my images
therefore it is maintained throughout all my products. I think that I could have
made my album network a bit brighter by changing the backdrops to a lighter
colour however with the faded leave effect and the glow around the text it was
necessary to have dark colours to make the text stand out and it was effective.
As seen on my album network one of my images are in black and
white therefore there is a clear link between this image and the
narrative part of my music video and I changed the video clip to
black and white and added a timecode.

8. Has the combination of your media product and
ancillary texts been successful?
Personally I think that my media product and ancillary tasks would be successful at
selling the artist as I have stuck to the custom codes and conventions of the pop and
indie pop genre on all my tasks. I think this would encourage audiences of the genre to
find interest in my project. For instance, I had a simplistic and clean looking cover that
wasn’t overcrowded, which was easy to read and identify therefore it would appeal to an
audience of the same genre. The image was eye-catching which was similar between my
ancillary tasks and the scenes in the video, so there was a clear consistency in all three
products.
Similar facial The use of synergy
expressions and poses between my products are
of the artists both in the easily recognisable as
images and the scenes connected projects, so
of my video show a clear that straight away the
theme; a theme of love audience gets a feel for
and unity which is the what my project is about
content written in most of and what the artists is
the songs in my chosen about.
genre.
However, whilst creating the synergy and following the standard codes and
conventions I have created an individual and unique project, which I think is
one of the most important things when trying to encourage an audience to buy.

9. Other formats of synergy which I could have created to help promote
and sell my artists are things such as a website page, where i would
further promote and market my artist as a product to my audience. Also
in the present day internet is easily accessible therefore it would be
easy to promote my work on this. On the website I would use very
similar aspects to my products that I have already created, obviously
maintaining the codes and conventions of a website page into this. I
would include the same colour palette and the images as well as my
fonts and my overall design, this would help create further synergy so
that the consistency is continued through the development of my artist.
Similarly a Facebook or Twitter account for the artist would help to promote and
market them further, these social networks are often available to the target
audience of my products which is relevant in promoting my artist and song.
Having additional attractions such as tour dates and pictures would appeal to my
audience and help grow and develop a larger fan base for the artist.
These sites are useful as I expect the majority of my target audience take
advantage of social networks in the present day because of new technology.
These sites would be useful for connecting with the audience on a more personal
level (especially on Twitter), as well as advertising my artist through for example:
photographs and tour dates. As is common with artists due to technology
advancements, my artist’s own website would be extremely useful for branding
and advertising my artist, by e.g. streaming their own music videos and selling
merchandise. Synergy across all of these platforms could be achieved through
using the same colour palette and effects, such as black and white
editing/colours. The same images and fonts/font colours would also help to create
synergy and consistency across all of my products.

10. Example of synergy across platforms (Rihanna, LadyGaga & Ellie Goulding):
.