The document discusses the evaluation of how effective the combination of the main music video product and additional ancillary tasks was. It describes the creation of a magazine cover, Digipak, and music video to promote cross-media convergence. For each project, extensive planning and research was done on genre codes and conventions. The magazine cover was designed in Microsoft Publisher using inspiration from other album advertisements. The Digipak was also influenced by research on other album covers to include bright imagery and symbolism relating to the music. Both ancillary products included similar fonts, colors, and imagery as the music video to represent continuity across the products.

1. Evaluation question 2
How effective is the combination of your main product
and ancillary tasks?

2. For our advanced portfolio we had to complete a number of projects in order to finalize our main
product. These tasks included, creating a magazine cover, Digipak, as well in addition to our
music video. By creating a number of different products in relation to our music video, helped us
to create synergy in terms of good promoting and create an overall better understanding of
cross-media convergence. For each individual project required a lot of planning and research in
order to give the most realistic approach to my chosen genre (EDM) codes and conventions as
possible.
Magazine advert project
For designing my magazine cover, I decided to produce it through Microsoft publisher, this way
designing the cover was fairly easy and allowed me the use of adequate tools such as a wide
range of fonts and headings, which were required for continuity purposes. I pulled a lot of my
inspiration from previous magazine adverts such as Calvin Harris ‘I created disco’ album
advertisement as well, The Chainsmokers ‘do not open’ tour advert. Both included intriguing
imagery and a wide range colour palette which I aspired from to use in my own.

4. Examples of planning and research of previous magazine
adverts I evaluated in order to prepare for designing my own.

5. My final
magazine advert:
I decided reasonably early on that I wanted my magazine advert to
have a vintage theme to it, and contain a wide range of colours to
represent continuity between both the music video and the adverts
use of bright colouration. I used similar font to which I presented in
the beginning of my music video, as the font I used in the magazine
advert in order to show that both products are heavily associated to
each other, therefore being bolder and clearer to the audience who
the artists are. I also promoted a wide range of logos where the
product would be available from such as Spotify, Itunes and HMV. I
done this in order to promote synergy and allow my product to
have a great number of platforms with the convergence of both
traditional and new media methods. Traditionally new albums
would be bought as a CD from a local store, however with the
recent new age of technological advancements, there is a wider
range of digitalisation for media content nowadays. Therefore can
be more easily/ simply available through a person’s mobile phone
or laptop rather than having to purchase from an store. This recent
theory is known as Henry Jenkins ‘Convergence Culture’. I also
promoted the music video through my advert by stating the artists
website and new albums release date in order for audience
members to stay fully up to date.

6. Digipak project
My Digipak product, was another important addition in terms of cross-media convergence for
my overall project. It was essential for my digipak to have a common relation with both my
music video and magazine advert. Through research for my digipak, I found the product
designs I most aspired to were the artists Sigma ‘life’ album cover, as well as David Guetta’s
‘Nothing but the beat’ cover album. Both covers included bright imagery and astounding
symbolism in relation to the album itself, therefore essentially wanting my own digipak to
contain a key connection between all its synergy. I completed this by ensuring I had an
exceptional colour palette and similar fonts and formats as used in my previous products.

7. Examples of planning and research of previous magazine
digipaks I evaluated in order to prepare for designing my own.

8. My final Digipak:
For my Digipak I chose it to have a mostly pink
designed colour palette, as I thought It stood out broadly
as an happy, fun colour which could relate back to the
album being from the EDM genre, as well is the
same colour used in the background of the magazine
advert I produced. For the front cover of my Digipak I
included imagery of both the main artists from the music
video in order for audiences to easily recognise. Both
images of the artists are close up shots, which I also
edited via ‘paint’ to include additional cartoon drawing
and colouration. This additionally adds towards the
playfulness intended for the music video, as well a
representation of youth and childlikeness behaviour as
both characters are shown to be having an enjoyable
adventure. Therefore allowing audiences to feel a sense
of freedom, and a reminder of innocence and youngness
from the albums design. As well as to contain fluidity I
used the same fonts and styles as illustrated in my
magazine advert. I also included a ‘lightning’ shape object
in certain areas of my Digipak, in relation to my album’s
title being called ‘Electric Disco’. For example for the
spine cover of digipak instead of writing the album’s
name I instead chose to use lightning bult symbols. I
thought by producing a similarity between the albums
name and the imagery would create a better distinct
product for my chosen genre.

9. Make me feel music video
Final
package!

10. Thank you for watching
In conclusion both my ancillary
products were highly influenced
by my music video, and stood out
broadly in relation to the EDM
genre. Following a list of key
conventions including bright
colouration and symbolism within
the imagery included. I believe
that conclusively my music video’s
mise-en-scene and theme of my
chosen genre overall fits suitably
well with all my additional tasks,
having all three projects
supporting greatly towards one
another.