The document discusses the effectiveness of combining the main product (a music album) with ancillary texts (additional promotional materials). To ensure continuity across products, the author established a consistent color scheme, font, camera shots, and logo. This unified branding allows the target audience to easily recognize and associate all of the artist's products. Specific design elements like costumes, camera angles, and rule of thirds composition techniques were used intentionally to portray the artist as confident, glamorous, and independent in a way that would appeal to the target demographic. Some props from the music video were deliberately excluded from other materials to generate intrigue and encourage audiences to watch the full video. Overall, the interlinking iconic elements

1. QUESTION 2
“How effective is the combination of your
main product and ancillary texts”

2.  The research and planning I constructed and collected throughout my media coursework allowed me to see
how that within the music industry, artists products more often albums are presented to have a particular style
that often reflects the particular genre of the music the artist is portraying, whether it be Pop or rock etc.
Nerveless disregarding the genre of music each album keeps the design and theme consistent throughout the
product. The purpose of this convention is to allow product being promoted and advertised by the artists easily
identifiable and recognisable by their chosen target audience, as well as enabling the audience to familiarize with
the artist if they often present the same style on each of their albums which can help with promotion and
popularity of the artist. So for me to follow this particular convention will help present my product as being more
realistic within the media industry.
Therefore when designing my own product, I attempted to reflect these ideas and principles in order to attract my
target audience as like a professional media product would be presented. In order for me to do this, I ensured I
had certain aspects that were constant within all 3 of my products, such as colour scheme, font (logo) and camera
shot.

3.  To ensure that I had a sense of continuity and flow in my ancillary tasks, I felt it would be a
useful to create a logo which is a small design that is connected with an organization to identify their
product, therefore having this featured on both my digipac and poster my target audience would be
easily recognise and associate my artists product by the use of chosen font design. For example
many A list music artists have their own logo such Jessie j and Miley Cyrus media products are
identified simply due to their logo that has been created in order to be associated partially with
them. Using a logo also increases the popularity within the industry even outside their target
audience, other member eventually gasp their logo and associate it to them, which is an aspect I
wanted to create for my own artist.

4. MY DIGIPAC

5.  Before the construction process of my music video, advertisement poster and digipac, I researched into
the colours often presented in the genre of pop music and from my findings I created a colour scheme that I
would incorporate to allow an interrelationship and continuality throughout all three products presenting
them as professional products. My colour pallet consisted of vibrant, elegant, shocking bold colours, which
was suitable for the genre of pop and they style I was trying to creating in my music video with the consistent
use of different shade of blues, white and black. I felt the use of this colour would help create the elegant
stylized music video as well as linking the lyrics of the songs, which help present my artist as sassy, glamorous
and independent which are characteristics that my target audience look up too and admire presenting her as
a role model to the younger generation. The costume my artist is pictured in also ties in with the colour pallet
of silver and black and is used in all three products again creating a link between all three media products.

7.  In order to highlight that Phoebe Cooper is the only artist and is the focal point throughout all 3
products, I have ensured that I used either medium shots or close ups this really emphasises status position
within the products that she is the main centre of attention. This type of angles also highlights her facial
features to engage and appeal to the target audience as the target audience are often intrigued by an artist
appearance. I also wanted to reflect my artist’s personality through their use of the camera shot presenting
her star image of confident, independent yet glamour women and I felt this was portrayed well through my
choice of camera angles chosen for my final 3 media products. By using the connection of the central and
close up shots I am inflecting this sense of direct mode of address upon the target audience, it makes the
each audience member feel relatable on a personal level towards the artist. Although on the inside panel of
my digipac I have used the rule of third , I have used this so that even though the artist isn’t in the centre of
the shot , the audience naturally gravitate their eyes towards her before anything else.

8. My 3 main Images featured within both my
magazine poster and digipac

9.  Some of the small props used within the music video such as the watch and champagne glass are not
featured on any of the 3 products. I did this deliberately as these are aspects that aren’t essential to the music
video and I didn’t wanted to portray watch features in the music video but to reflect the style and themes to
the audience, therefore without revealing all aspects within my music video they would be more intrigued and
inclined to watch the music video. Overall the iconography I have incorptarted throughout the tasks confirms
that there is an association between the artist and all these aspects, therefore making the overall outcome of
the products effective and interlink with one another. Props
featured in
My music
video