The combination of the main product and ancillary texts effectively matched the theme of colour and typography to create a consistent brand. The main product uses bright colours for flashbacks contrasting with the black and white present scenes. Ancillary tasks like the website and photoshop filters matched this colour scheme. A simple white on black typography was also used across all products including the website. This unique branding style drew attention by being unconventional for the music genre. Bursts of bright colour were also included sparingly to engage audiences while maintaining the overall minimal aesthetic.

1. How effective is the combination of
your main product and ancillary
text?
EVALUATION QUESTION 2

2. Colour
 For both our main product and ancillary texts we combined the theme
of colour to match and mirror on our products. Our main product uses
bright colours for flashbacks in contrast to the black and white colour
theme we have chosen to use for the present time frame within the
narrative.
 For our ancillary tasks we adjusted the colour filters on photoshop to
match the specific colour manipulation we used in our main product
(music video).

3. Typography
 We decided to use a simple white on black typography, we have also
featured this theme on our website which we had created for our
ancillary task.
 We chose the simplicity of this colour theme for our typography
because we wanted to create a brand for the artist that wasn’t as
common as a lot of the artist’s within the genre of music we had chosen.
 By reinforcing the brand we created for the artist on the CD cover and
on the website, we create a visual match between the ancillary tasks and
the music video. It is evident in the music video with use of the present
narrative featured in black and white and the flashbacks are in vivid
colour. This helps the audience to identify the artist by the brand we
created.

4. Why is this your particular chosen aesthetic?
 We have chosen this particular aesthetic because we
wanted the colour scheme and typography to be
rather simplistic.
 The running theme for our artist is simple to keep
the attraction and attention on the artist and his
work.
 This is because the theme we used is unconventional
to the genre of our artist so we used this particular
technique to help draw in the attention of the
audience because of the unique branding we have
created for our artist.

5. CONTINUED
 However, in order to attract the audience we have also included the
burst of bright colours to connote a happier, brighter convention to the
vast contrast of the dullness from the black and white colour scheme.
 We featured the bright, vivid colours in sparse durations and we
haven’t used this technique in an over the top way, in order to keep the
attraction on the unconventional branding from the use of black and
white for our artist.
The burst of
colour is evident
on pages
throughout our
Here you can see the website and CD
simplicity of our branding in cover.
the white on black
typography. And the clear
link to our media product
with a screenshot from the
actual product.

6. CONTINUED
 Our website is linked to the artist’s twitter feed and the artist’s
facebook.
We felt that the intertexuality
between different social
networking sites really
created a more popular
branding because of the
accessible nature the artist
has with the fans.
 We’ve also featured our personal own media product (music video) and
the artist’s own professional music video in order to show the difference
between both videos.
Our music video
Artist’s real music video

7. CONTINUED
 This is a great way to show how we have challenged
the conventions of the genre’s music videos.
 This also helps to link in all elements of our media
products to the audience and to further reinforce our
particular aesthetic and brand we have created for
our artist.