This document provides guidance and questions for a controlled assessment task to prepare students for upcoming summer exams. It outlines areas students should focus on, including preparation for exam questions on how their media product uses or challenges conventions. It provides marks for planning, construction, research carried out so far, including analysis of similar media, audience research, and marketing/institutional research. Students are asked two questions focusing on how their research has influenced planning decisions and how useful new media technologies have been for research and planning.

1. The Purpose of this controlled task is to prepare you in thinking and achieving the
following.
Preparation or next years summer exams (25marks) (See questions below)
Evaluation Questions G324 (20 Marks)
1. In what ways does your media product use, develop or challenge forms and conventions of real
media products?
2. How effective is the combination of your main product and ancillary texts?
3. What have you learned from your audience feedback?
4. How did you use new media technologies in the construction and research, planning
and evaluation stages?
Planning & Construction Marks (Out of 60)
All group members will be awarded an individual mark as to the quality of their
contribution. This essay will give your teacher some insight into the depth of your
knowledge and understanding at this point.
Research Carried Out You’ve Carried Out So Far!!
1. Analysis of similar music videos
For higher marks, remember the expectation is that you will make references to terms and
headings used by Goodwin.

2. 2. Audience Research
Where possible use direct quotes and/or numerical findings i.e. 3/5 or 60%
3. Marketing & Institutional Research
For those of you who have started research on digipaks or official fan websites, feel free to
share with the examiner how what you/group have found out is shaping your plans.
Controlled Assessment Questions
• Q1: How and to what extent have the outcomes of your research findings influenced (impacted)
on your initial creative thoughts and specific planning decisions? (20marks)
• Q2: So far how useful has the use of new media technologies been in carrying out and
present research findings as well as plan your ideas?