The document discusses the effectiveness of combining a main media text with subsidiary tasks. It summarizes the purposes and linkages between a music video, album digipak, and website created for an artist. Color, font, and visual elements like a copy of the video were used to create subtle and coherent connections between the pieces. The combination of media is deemed successful as each product builds upon and provides more information than the last in a logical manner.

1. How effective is the combination
of your main media text and
subsidiary tasks?

2. It is important for the combination of media
texts to be coherent, as this allows for each
product to be identifiable as for a specific
function, audience and purpose.
Successful media combinations will link
together using subtle connections, creating
the subconscious associations.

3.  The purpose of a music video is not only to provide
entertainment for the viewers, but also to elicit downloads and
purchases of the song. Our video, therefore, adheres to the
concept of a narrative which the audience can relate to; the idea
of a relationship is something that be apparent in most people’s
lives.
 A digipak has a main purpose of securing sales. If an album cover
is attractive and interesting, the consumer will be more likely to
make the purchase. I found this the most difficult purpose to
clarify, as it was challenging finding ways in which I could link it
to a video production. I therefore decided to clearly introduce the
artist to the audience in an eye-catching and persuasive manner.
 Finally, the website provides the consumer with more
information about the artist. Usually, if a website is being viewed,
this means the user has a specific interest in the artist. For this
reason, the website includes detailed information such as tour
dates and blog posts, which provide the reader with an insight
into the life of the artist.
 Overall – The combination of purposes have been successful, as
each product builds upon the function of the previous text in a
logical manner – each provides more relevant information
regarding the level of interest.

4.  Colour appeared to be the simplest way to create
a visual link between all three media products, and
allowed me to be creative with where these
appeared.
 RED has been used in the music video (I used a red
backdrop for the ‘live’ section), on the website
(when the title page buttons are hovered over),
and also on the font of the digipak.
 BLUE is also in the live section of the music video
(the lighting to the left of the stage), and this also
appears on the website as a copy of the video has
been placed for continuity.
 GRAYSCALE (black & white) is apparent through
the verses of the music video, and also the
backgrounds of both the website and the digipak.
A ‘black and white vintage television effect’ was
used in the music video in order to create this.

5.  I wanted my media products to avoid any gender bias, which is why I
chose the colours RED and BLUE. These appeal to both genders, without
causing any explicit stereotyping.
 Also, the colours RED and BLUE create a British sense, which links to the
desires of the artist to break into the British music business. It develops
the idea of a patriotic society, establishing familiarity and a rapport with
the consumer.
 Black and White is commonly seen in indie videos of a similiar tone. I
believe it creates a nostalgic, vintage feel, suggesting the concept of
treasured memories. The background to the Digipak is personally hand
drawn, as this also links with the Indie genre; the genre establishes itself
as being inexpensive, relatable and artistic, therefore drawings seemed
the logical choice.
 Overall, I believe the combination of colours throughout my media
products has been very successful, as they are eye-catching, without
being overpowering, and are subtle enough to be recognisable
throughout.

6.  Font was the final feature which I consciously chose to
keep constant throughout my media products.
 Obviously, the music video does not feature any text,
which is why I chose to place a copy of my video onto the
website in order to create this missing link.
 Initially, the fonts on the digipak and website were not
the same, however upon receiving audience feedback I
realised this was an issue as there was limited cohesion
between the two products. I therefore altered the fonts
so that they match, and this created the clarity in
interplay.
 I chose a handwriting font as I believed this most suited
the artist and the purpose. When interviewing the artist,
he stated that he wants his music to be relatable to by
everyone, and that he hopes he establishes his
personality through doing this. For this reason, a
handwriting font clarifies this personal tone, representing
words he has written himself.

7.  I believe the combination of my main media text and
subsidiary texts is extremely effective as each product is
individually identifiable as well as containing subtle links
between each one. The links help to clarify the purpose, as
well as the audience and function.
 Subconscious connotations are also established, for example
the patriotic feel of the colour schemes.