1) The document discusses how brand identity can effectively link together a musician's main products and ancillary tasks through consistent visual elements like logo, colors, fonts, and imagery. 2) Research was conducted on indie artists like The Neighbourhood to understand how to represent a star image across different media. 3) A music video was created for the song "Mind Over Matter" that applied theories of star image and narrative structure while incorporating the musician's visual identity. 4) Ancillary products like a website, digital album, and promotional materials were designed using the established visual elements of logo, typography, geometric prints, and color palette to clearly link them to the music video and represent the musician's brand

1. QUESTION TWO- HOW EFFECTIVE IS
THE COMBINATION OF YOUR MAIN
PRODUCT AND ANCILLARY TASKS?
By Hannah Hopgood

2. INTRODUCTION
For the combination of products there needs to be a clear link
established, within the media industry this is created through the
construction of brand identity. Brand identity can be defined by
aspects such as the typography, house colours, photographs,
design components and even logos that run across all products,
linking them together through imagery used being the same.
These aspects of design can also construct the star image and
how it is represented to the user. For example my findings from
my analysis on indie band The neighbourhood support this idea
as shown below we can see that a theme runs throughout their
products by logo, house colours and simplistic layout.

3. RESEARCHING BRAND
IDENTITY
On from this I wanted to expand my knowledge of brand identity
so I conduct research into pre-exsitng products of key current
indie artists and how they represent themselves. I conducted this
research through essay analysis format, Youtube, Spotify and
imagery as to gather an understanding into one of the main areas
I aim to represent throughout my product therefore improving
the overall quality.

4. MUSIC VIDEO
From creating this initial research I then started to plan out my ideas
using the song “Mind Over Matter” by PVRIS as my audio I looked into
the lyrics as a way to create an illustrative music video as well as how I
could apply theories to the narrative structure of my music video.
Exploring theorists such as Andrew Goodwin, Maslow and Blumler and
Katz.

5. FEEDBACK
Application of Richard Dyer’s theory to the music video through the
construction of star image would help to improve the music video as
well as make the media text more engaging to audience by giving
them an insight into the art. This led me onto the construction of the
star image by research female indie artist and how they construct
themselves in the forms of a star by fashion choices, for example the
way in which Lady Gaga represents herself by linking to the couture
fashion industry which also adds a tool appealing to her target
audience of fans as well as making the star image memorable
through choice of clothing being exaggerated which can also act as a
form of press by having the images of her in this clothing promoted
through papazzariz.

6. RESEARCH
I then research female indie artists that were key within the genre
such as Florence and the machine, Lana del ray and Marina and the
diamonds. Looking into their visual aesthetics through clothing and
make up choices which could be applied to my star image I aim to
construct. This research led me onto re-constructing a new costume
design that helped to establish the star image as such below through
my poster on Easel.ly.

7. IMPROVEMENTS AND
CHANGES
As to show the artist by their star image within the music video I
inserted performance footage in to the narrative as to create a
construct between reality and the star image which I feel helped
to show the artist in the music video in an effective way. This also
further helped to establish the identity of the artist by the
repeation of her self image within the music video linking to
Andrew Goodwin’s theory.

8. MAIN ASPECTS WITHIN THE
ANCILLARY PRODUCTS
Through my research I found that one main design aspect that ran
throughout the indie genre and was seen as an conventional
imagery item was geometric print so I felt to include this into my
overall design was important as it followed design conventions of
the indie genre which helped to not only establish imagery which
the artist could be recognised for but also the genre in which they
are identified with. As shown below is the geometric print I
constructed for the achaillry products and also for the application
within the music video as an overlay image on the performance
aspects.

9. LOGO
When creating the logo I looked over aspects form past projects, I
used a ripped paper idea when constructing a media magazine last
year and chose to experiment with this, creating a ripped paper on
which the typeface could be layered onto as well as have masking
tape on the edges of the paper to make it look personal through a
homemade effect. To further expand upon the homemade feel I made
the typeface handwritten so that it has a personal aspect, linking to
the personal narrative within the music video’s structure.

10. TYPOGRAPHY
I also looked into different typefaces which could be used for
headings and textual aspects on the website and digipak yet link with
the geometric print and indie genre, from this I expanded upon the
minilistic aesthetic shown in the indie genre nowadays. I chose to use
a strong yet simplistic typeface for the headings and a handwritten
style of font for subheadings and the artist’s name, I chose these as
to not over complicate the design with a dramatic text as this could
not only make the piece look too busy but look as though it identified
with a different music genre through conventional representations for
example the rock genre having more bold, sharped edged
typography.

11. HOUSE COLOURS
House colours are another key aspect which can help
construct and support the brand identity and
iconography of the artist throughout the products by
having a set colour palette which is shown throughout
their products. For the house colours I chose to have a
range of blue/tutorquise, grey and purple as to link
back to her being a female artist I chose purple to
symbolize her as female and the colour purple
meaning pride yet to make the colour palette appeal
to both genders I had the gender neutral grey and
blue/tutorquise.

12. ANCILLARY PRODUCTS
For the ancillary products I combined these elements being the
logo, typography, house colours and design components together
as to feature on all ancillary product establishing and support a
strong idea of the brand identity throughout all the products.
These can be shown within the ancillary products to the right hand
side of the page as we can see clearly links throughout these
promotional products.

13. CONCLUSION
In conclusion I found the construction of the ancillary tasks were
manageable as repeated patterns or typeface used could be easily
copied over creating the identity of the artist through the
matching aspects shown within each product, whereas the main
problem was creating a clear link to the music video by using
similar components. Through in-depth research I was able to
fully understand the importance of establishing brand identity
and how I could make the identity shown within the music video
by constructing a star image that links to the ancillary product
through similar house colours included into the makeup aspect. I
also feel by filming with a purple colour overlay it helped to push
the colours used for the ancillary product to show a clear
reference throughout.I feel the brand identity could be made
more effective by importing the footage into Finalcut and adding
the same geometric print as an overlay through transitions
adding a new element into the editing process yet making the
link stronger through visual conompents seen on screen.