The document discusses the effectiveness of combining a music artist's main product with ancillary texts like a magazine ad and CD cover.
The student created a magazine ad and CD cover for their music artist Leyton Benta by researching styles used by artists like Chris Brown, Justin Bieber, and Michael Jackson. They challenged conventions by using vibrant colors and lighting to make Leyton stand out.
Testing found 89% of people found the magazine ad and CD covers appealing due to their vibrant colors. There is synergy between the music video, CD, and magazine ad as they all feature Leyton dressed the same to promote the products together. In the end, the group selected the student's CD cover and magazine ad as their favorites