The combination of the film trailer "Decimation" and its ancillary texts of a film poster and magazine cover are very effective through their consistent use of fonts, characters, and colors/settings. The same font is used across all texts in capital letters to clearly link them together. Key characters are featured prominently to help audiences recognize the connection between the texts. Similar settings and color schemes featuring London and shades of blue, black, and grey help establish the film's genre as science fiction/thriller and give glimpses of its political themes. Overall, researching other film marketing helped craft complementary texts that effectively convey key details to audiences.

1. HOW EFFECTIVE IS THE
COMBINATION OF YOUR MAIN
PRODUCT AND ANCILLARY
TEXT?

2. The combination of my main product which is the trailer ‘Decimation’
and my ancillary text which is a film poster and film magazine cover
is very effective through the close synergy between the fonts,
characters and colours/settings.

3. FONTS
During the research on film posters and film magazine covers in contrast to
the film trailer itself, I found that they have a clear link with the fonts. After
looking at the Inception film trailer and the magazine cover and poste, I
found that they used the same font and it was all in capital letters. I then
took this into consideration and made the fonts on all the ancillary text the
same as the trailer. I think this is very effective as the audience will realise
and recognise that they the trailer, poster and film magazine go together.
This is good as it will be a effective way of marketing because they spot it, if
they didn’t spot it I think it would be a disadvantage on the trailer as they
would not know what the film trailer to the film poster and magazine cover
is. I also think that the fonts are clear and bold which too connote a genre
signifier to the audience as the colour of silver shows sci-fi and the
capitalisation of the bold letters show the thriller within it. I think overall the
font is a great way of attracting audience attention and allowing them to
connect with the ancillary texts and the trailer itself.

4. CHARACTERS
The characters in the film trailer and the film magazine cover as well as the
poster all synergise as they use the protagonists of the film as well as the
second important character being the scientist. I think this was done
effectively as Reece being the protagonist is seen throughout all the ancillary
text as well as the trailer as its appealing to the audience to recognise the
protagonists through it all. This will allow them to identify that they all link
and complement each other. Najma, the scientist is also seen in the film
trailer and the film poster. I think, because she is more of a second
protagonist in the film she was needed on most but not all ancillary texts, as
the poster itself signifies more about the film rather than the characters. The
magazine cover is more focused on the protagonist and what they are doing
and exploring their actual character, as well as the actor itself. I think it is
very clear to the audience as to who is more important in the film because of
the posters. Instead of seeing the two boys Ammad and Ashraf, we have
shown Najma because she is who is helping to create this bacteria, whereas
the boys are just demanding it. The costumes have also been kept
consistent throughout the whole trailer and ancillary texts in order to make
it easier for the audience to identify them and realise that they all link

5. COLOURS/SETTING
The colours and setting in the film trailer in comparison to the film poster
and magazine cover all complement each other as it is establishing the main
setting of London city with the Big Ben at the back of all of it. This is
effective to the audience as they will establish that these three text all link
together. The colours that are also used complement each other as there is
hints of blue, black, white, grey and brown. These all are key conventions as
again it will help the audience identity that they all link to each other. The
colours and setting also establish genre signifiers and connote what the film
will be based on. These elements give glimpse on what the film is on so for
example, capturing the Big Ben shows that they are based on a political
society where they all have high occupations and are maybe involved in
conflict. This overall connotes to the audience that it is a sci-
fi/thriller/action film as it is serious, but as seen from the colours it can also
be very gloomy with a sense of action and mystery.

6. CONCLUSION
Overall I believe that the combination of the film trailer, film poster and the
film magazine cover all are very effective as it highlights the main
conventions of a film such as the settings, the colours used, the characters
and the fonts of the titles and intertitles. The help of researching different
film trailers and posters like ‘In Time’ and ‘Inception’ too allowed us to focus
on the minor details in order to make it all perfect and complement each
other, which is what we achieved. I think that me and Ellie managed to apply
is all clearly to the audience as its suitable for what they are seeing and
reading in all three media texts.