Media evaluation for Reigate College - Sophia Collymore-Mohamed

2. When the brand identity has been created well
and strategically it means that it will in the end
represent the brand’s attributes and core
values, therefore affecting the brand’s
personality. Also if it is done well it means that
the customer/the target audience of the brand,
whenever they see the specific fonts and
colours that the brand has used, it should
remind the audience of that specific brand.

4. The example that we had looked at was Scott Pilgram vs the
world. This company had a strong brand identity therefore
making it clear to the audience what their brand identity was.
This is because they used the same font throughout the
teaser and then they used it again on the film poster and the
magazine cover. The colour that they red, and they did use
this colour on all three of their products. After watching the
trailer the narrative becomes quite apparent because it is
about a male character falls in love with the girl, but then he
realises that he has to fight her last 7 boyfriends who seem to
have some sort of "powers", but then he wants to take them
on, and therefore he fights them after he somehow gets these
"superpowers.

5.  The teaser and the magazine cover does
represent the characters in the same way, for
example the both suggest that the boy has
superpowers but again this only becomes
apparent in the last part of the teaser. In the first
it isn't apparent that the boy has superpowers,
and it also isn't clear that the has to fight
anyone with these powers. The first gives of the
impression that they have innocently fallen in
love and that the girl doesn't have any baggage.

6.  Our brand identity can relate to the example’s
brand identity. This is because the we used the
same fonts and colours. We used the font as
shown in the next few slides, and we also used
the colour green which linked to the hacking
genre and we did this throughout all of our
products. The example also did the same thing,
this is because the company used the same
colour of red throughout their three products
and they also used the same font throughout
the trailer which then linked to the magazine
front and the poster.

7. Across our three products, in my opinion, I think that
the brand identity is easy to establish. This is because
we used the same font where it says "Faceless" and
also used the same colour of green. We wanted to
make sure that we used the same font throughout the
three products because we wanted to make it clear to
the audience that the 3 products were all related and
they are all marketing the same thing. The reason that
we used the colour green, was because we thought
that this colour would indicate to the audience that the
genre is hacking.

8. This is the font that we used throughout the trailer, but we didn’t use this in the
titles, we also used this in the poster and the magazine front. This is so that the
audience know that this font is related to the film “Faceless”. The reason we also
chose this font is because we wanted to link the font somehow to the genre of the
film/trailer that we were creating. We thought that letting the font have some sort of
glitch effect of it would be a good idea, we found a font that has the effect that we
wanted (the font is called hacker).

9. This is the finished magazine front,
and again you can see at the bottom
that we used the same “hacker” font
with the glitch effect, this is so that we
could link the magazine to our film.
Secondly we linked the magazine
front to the other two products by
using the brand identity is by having
the colour of green as one of the main
colours that were used in the
magazine. The way that we linked the
magazine front to the other products
is by also making sure that “one” of
the main characters are on the front
cover. The main character that is on
the front of the magazine is the one of
the victims that is in the trailer.

10. This is the finished poster. We linked this
to the other 2 products by using the
brand identity which is the same as the
magazine front. This isbecause we used
the colour green in the background
which is still prominent. Again we used
the same font as before. Lastly we
thought because the whole genre is do
with hacking that it would be a good idea
to put the same “gltich” effect that’s on
the font, to do the same kind of thing to
the main character on the poster. We did
this as you can see the main character’s
face and body has a gltich effect on it.

11. The three products do suggest the same genre, this is
because we used the same colours and fonts.
 The colour green was used because when people think of
a computer it will be green, this is because the colour of
the motherboard inside is seen.
 We also used a filter over the main character on the poster
creates a glitch effect. This would indicate to the audience
that the genre of the poster has something to do with
digitalised/electronic gadgets.
 Also, the same effect is in the text that was mainly used for
the magazine and the poster. They have a spot of glitch
effect over them indicating the same thing.

12. I think that each of the products suggests the same narrative,
this is because the same characters that are in the trailer are
the same characters that are on the teaser and the poster.
The trailer is based on a hacker, and the reason that the film
is called Faceless is that hackers in the real world want to
stay anonymous. Therefore, we linked that to the word
Faceless, we wanted the hacker in our teaser to stay faceless
and not able to be identified. Therefore, the same "hacker"
that is in the teaser with the black hoodie, is the same
character that is on the poster. The way that the audience can
identify that it is the same person is because you can see a
small portion of this character's face meaning that they can
be identified slightly.

13. I don’t think that the three products represent the characters in the
same way. This is because the character who is male, in the trailer
is represented as the victim, on the other hand, the character is
represented as if he is the hacker or the main character within the
trailer. We wanted the male character to be represented as one of
the victims and in the full film we were going to show how different
people all get affected by hacking, but how the hacker benefits from
doing it. We then wanted to present the hacker as the main
character in the film as the hacker is the person who is having the
bigger impact on the people. We also wanted the audience to think
about how other things may affect them differently, therefore
meaning that the hacker will be the person who is represented as
the main character and not the male character.

14. I think that we made the target audience quite clear, the use
of colours and the images that we used for our poster. Also,
the magazine that was part of our marketing campaign would
have indicated the target audience. The reason that the
magazine would have done this, is because Empire
magazine has a specific target audience to reach, which is
male and female, middle class and aged between 16 and 30.
After doing research about the target audience of crime
drama/thriller films, we concluded that the target audience is
those who are aged between 15 and 30, therefore we
decided that we would target our 3 products to MALES AND
FEMALES WHO ARE AGED BETWEEN…