Audience research is conducted to gather information about what audiences want to watch and their personalities. There are several methods for conducting audience research, including focus groups, questionnaires, box office takings, and test screenings. Focus groups involve interviewing a small group of people to discuss their opinions in an interactive setting, but the results may not represent the larger population. Questionnaires can be inexpensive and gather a lot of data quickly from many people, but responses may be biased by wording and response rates may be low. Box office takings refer to the financial success of a film based on the number of viewers and money made, which depends on the quality of the movie. Test screenings allow audiences to provide feedback on a movie before

1. RAGWANA AKRAM12C
AUDIENCE RESEARCH
What is audience research?
- Audience research is defined as a formof communication that is
conducted on a specific audience, which the production companies
gather information about what their audiences wantto watch and about
their personalities.
METHOD INFO PROS CONS
FOCUS GROUPS
A focusgroupis a surveymethod
where the respondentsfromthe
target populationare putina single
groupand interviewedinan
interactive way.The participantsina
focusgroup are giventhe opportunity
to freelytalkaboutanddiscusstheir
ideasandopinionstowardsthe object
of the survey.
Thistype of surveyis
that respondentscan
answerandbuildon
each other’sresponses,
improvingthe richness
of data beinggathered.
A majordisadvantage of a
focusgroup surveyisthatit
the surveyresultsmaynot
fullyrepresentthe opinionof
the largertarget population.
QUESTIONNAIRES
A setof printedorwrittenquestions
witha choice of answers,createdfor
the purposesof a surveyor statistical
study.
*Can be anonymous
*Can be inexpensiveto
administer
*Easy to compare and
analyse
*Administertomany
people
*Can get lotsof data
quickly
*Might not getcareful
feedback
*Wordingcan bias responses
*Impersonal
*Oftengetlow response rate
mustbe keptshort
BOX OFFICE
TAKINGS
Whenpeople talkaboutthe box office,
theyare referringtothe degree of
successof a filmorplayin termsof the
numberof people whogoto watchit
or the amount of moneyitmakes.
*The amount of
money a movie makes
depends on how good
the movie is
*Can lose a lot of money if
the movie isn’t as good as
it was expected, meaning
there will be less money
that will come out of the
movie.
TEST SCREENINGS
A testscreeningisapreview screening
of a movie ortelevisionshow before
itsgeneral release inordertogauge
audience reaction.
*Get feedback
*It can be recorded
which then allows you
to see what you can
improve.