The document provides feedback from multiple reviewers on marketing materials produced for a horror film project. Key points included improving consistency of fonts, logos and settings across materials, balancing sound elements in the trailer, and further developing the retro theme in the magazine. The respondent agreed with most feedback, noting areas they would adjust if reproducing the work, but felt the overall materials were effective given the resources available.

1. What have you learned from your
audience feedback?

2. Audience feedback carries high importance as it gives me the
opportunity to gain an extensive amount of feedback for the target
sample, which gives me more opinions and ideas to build on to
improve my product with each production.
I conducted the process of feedback through getting peers, who have
an interests in the area to give feedback on blogger, where my work is
presented.
On initial planning, I identified who my target market was and
established what they wanted to see in my production pieces.

3. I decided to aim Obsession towards a younger audience due to the relation the audience
will have with the actors. I have initially chosen younger actors, as most horror conventions
are aimed towards the younger target market. I have followed stereotypes by keeping a
young blonde venerable female as the victim of a tall, broad male, with facial hair. I am
targeting the working and middle class, and I have made this apparent in my piece as
using mis en scene I have represented the protagonist and victim, to be average everyday
people dressed in casual clothing. I chose to use these actors and display them as young
and slightly more matured as this is the target audience I aim to target. I have chosen
actors of the same race however this was not intentional and there are no elements that
would restrict certain races, but could appear as offensive due to the abuse of females,
which is ethically wrong within society. Although targeting both my production confirms
the stereotype that man are stronger than women, this is shown through the fact that my
male is the protagonist who inflicts physical and mental harm on an independent victim.

5. Looking at the poster I really like the image used and shows a lot of thought has gone in to the
lighting and angle of the shot so you can really express the fear in the characters face. The use of
limited colour is also so good as the red text draws the attention of the audience and therefore
makes it clearer for the audience to pick out the important elements.
Furthermore, I like the dated look of the magazine front cover and is unique in its approach
however, I do feel like it doesn't really relate to the narrative of the film and therefore doesn't really
do its job of supporting the trailer and poster. The use of layering however is good as it makes the
actors stand out more and links well to real media products.
Finally, looking at the trailer I feel that you have a lot of good layering of sound which adds to the
narrative of the film and makes it more thrilling. However, I think that the pacing of the trailer could
be improved by using lots more quick cuts as it goes against the conventions as their is little fear
factor or edge of your seat moments which may lose the audiences attention.
overall I feel like you have produced three very good products which work well individually, but I
find it hard to find things that link them all together for the single purpose of promoting the film. –
TOM WYE

6. I took this feedback into consideration and agree with the majority of
points made. I have dulled the colour slightly on the remake, as I felt it
was too strong, however I have kept the main element of a retro
appearance as the majority of my audience favoured with this look. In my
magazine I imply it is a remake of an old copy of the film, however this is
not apparent in the rest of my work, which I do feel was a weakness. If I
was to do this again I would choice to rule against this idea, or
furthermore express it so it is apparent that it was done with intention. I
was also given feedback on the pacing of my trailer. I have combatted
the stereotypical scare conventions in my trailer and therefore have not
made the amendments recommended as I feel it works effectively.
However if I was to do this again I would produce more footage, to keep
the pace fast, from jumping from shot to shot. This would limit the story
like effect and ensure that tension is kept after the climax, making the
decrease in pace have a far greater impact.

7. • A strong image of the lead actor in your
poster and a convincing, and effective tag line.
• There is a blocky quality to the background, when on a well lit screen
where you have merged the use of several images to form one background. This is an
effective idea but must require editing further to create the full effect.
• The outline of your figures in the ancillary tasks are too sharp, where there is a straight
outline, which is not realistic with the hair.
• Goof integration of text and image I like the retro appearance.
• The tag line for the film should not be at the top of the magazine.
• Think about the distribution of the business elements in the magazine.
- TEACHER

8. My teacher was the first audience for my piece of work, before confirming my
final piece. This feedback allowed me to improve my work and create a more
effective piece of work. He identified that the weakness in both ancillary tasks
was the harsh line of the actor’s hair, making the layering obvious and of a poor
quality. Therefore, on improving this it helped to form the image as one and look
more realistic. Furthermore, he commented that the tag line form the film looked
out of place at the top of the page, and when I referred to my initial research I
found this supported this, and therefore used the existing pieces as motivation,
for what should replace it. I was also suggested to reconsider the layout of the
business side of the magazine, however I ruled against this as I felt it worked
effectively, and when looking at previous magazines, the barcode is typically
situated at the bottom, the edition is near the title, and the price sound be
slightly subtle, but in a clear, readable font that stands out from the content. I did
however more the edition to a more consistent place, that would work with all
magazine with this brand to ensure consistency.

9. I think that all three of your pieces worked effectively
on their own. But thinking back to the purpose of
these materials being to market, I feel they should
have further similarities. Elements should be
consistent throughout as these are elements taken
from one film. For example the film title font, and
slogan font must be consistent, the same for of
language should be used and the same setting
should have remained the same. - Luke Roberts

10. I took Luke’s feedback on board as I feel these are elements that lacked
weakness. Although I identified the need for similarities in my research it has
now come apparent to me that as I began to edit this was not in the forefront of
my mind. Although the font used for the title in the magazine is an effective,
stereotypical font for a magazine it is important that they remain consistent for
marketing purposes and therefore have adapted this. I have chosen to use this
font as the fade, I feel is effective to the horror genre. Throughout my trailer I use
fade in and out to slow the pace and for a smooth transition I also feel it adds an
element of unease. I have also changed the font and punctuation for the slogan,
and this was different for all production pieces, which I also felt on review was
not effective, but worked well individually. Lastly it is apparent that the cabin
used in the trailer is different from the one used in the poster, but I have
combated this feedback as I feel it is effective. The cabin in the trailer does not
have an as eerier atmosphere, due to the limitation of my access in filming and
would standout in the poster.

12. Matt Ruttley- Overall I think your movie trailer shows a high level of knowledge within camera work,
editing and sound. Firstly, the use of layered sound throughout the trailer with the voice over being
extremely effective as it really makes the movie seem scarier and builds on tension. The different camera
shots used are also very effective and are used appropriately in the situation. You have also included
many elements that are used in real media products and shows how you have made your trailer as
realistic as possible to really draw the audience in.
The poster you have created for your movie is similar to that of real pieces as it has a focal point which is
the actor in a pose that suits the genre, and the title of the movie in a bold font which catches the
audiences eye however I feel it would look better if the text was at the top of the poster as all of the
information is at the bottom and it isn’t spread out.
Lastly your movie magazine follows the genre well with the use of dark colours and red, it shows that the
film will be of the horror genre. As well as this the main image is bold, it also represents what happens in
the trailer, with the male actor behind the scared female actor. You have shown a great knowledge of how
to develop a movie magazine using software as you have included many features that are similar to that
of real movie magazines. However I feel that the logo of the movie title is in a different font and looks
strange compared to the one shown on the movie poster.

13. Matt Ruttley, a peer within my media class commented his opinion on all three
production pieces. He spoke positively on the quality and techniques I have displayed
throughout. He believes that the non-diegetic sound was really effective. He believes
that both the poster and magazine resemble elements of real production pieces and
clearly emphasises genre, due to the quality of footage and editing. I do have to
agree with the areas of improvements he has mentioned, as on evaluating I identified
these as weak links in my work. The information displayed in my poster is very
structured at the bottom of the page and could be more effective if it was more
evenly distributed to break text up. If I was to do this again I would do a landscape
poster, as this would allow more room for creativity with the work, as the image limits
where text can go. However, I do feel the use of different fonts and colours breaks up
the text ensuring it is still engaging to the audience. He mentions that the text if a
different font, therefore lacking consistency. I feel that this is a weakness in my work,
as was not identified till after, as I initially chosen the font on my magazine first as it
stood out, but when creating my poster, I got more creative and failed to amend the
magazine.

14. It is clear that you put a great extent of planning into the shot used for your magazine, and the source
of lighting working in your favour really effectively. I feel you should have further pushed the retro
element, or not used it at all, the idea of a remake could have been a much stronger marketing
material if used effectively.
The emotion on the actors face in you poster if really strong and really empathises emotions. I like the
use of stereotypes represented throughout your piece, their really embellish your story. I've realised
that on some computers the cabin in the background stands out better than others, and there is the
possibility you’ve made it took dark, but the element of shadows effectively supports you narrative.
In your trailer I feel that the acting could have been to a slightly high standard, as there are some
strong elements like the scream for example. At parts the female can sound slightly too brave to be the
victim, and there is not a clear distinguish between the two male actors voice over apart for what they
are scripted to say, which could be of confusion foe the audience. That being said your voice overs are
a really strong element and the first male voice plays to the genre perfectly, and really adds tension for
the start and an effective
way of building context. The sound throughout your clip is really effective and is
ideal for the plot, showing great research and editing to create such an effect,
however sometimes it gets too quiet and slightly overpowered. –Victoria Hipgrave

15. I agree that the retro element could have really been used to further market my magazine, and if
I was to do so again I would further sell this point, as the colour scheme used goes against
conventions, and could be further used to explain why it was done with intent. I faces difficultly
with editing as on the computer it was done on, I editing this to the best of my ability, however
when shown on other screens after exporting, sometimes the cabin is obviously, and where the
back ground has been burnt there is a blocky effect, which takes away from the impact. But on
the other hand on slightly darker computer screens the cabin looses effect as it is almost not
recognised, but this was not an element I could have editing any further and is purely a technical
difficulty.
I agree with the feedback regarding the trailer, I chose the male actor due to his appearance and
how this could be used to my favour, as he follows conventions. I chose the female actor, due to
her characteristics and acting ability, although she doesn’t completely fulfil the stereotype I was
going for as although she if blonde she does not appear venerable. I had to use another males
voice for the leading male, as it was apparent that the first attempts, voice was too monotone
and did not create the impact I was going for, and is just a coincidence that the males sound
similar on recording. I could have editing the females voice to sound slightly more scared, by
being more high pitched and feminine. I feel that the backing music is effective and the increase
and decrease only adds tension, but it is hard to get a balance for the backing music, sound
effects and voices when listening, and therefore I do appreciate this feedback and would next
time try to be more consistent.

16. On reproducing these marketing materials I would consider the
feedback I have obtained, and would likely obtain further analysis. I
have clearly stated whether I would take on their feedback or combat
this, but I feel it is apparent that the comments made are small
adjustments, and therefore feel that I have worked effectively with what
was available to me and produced an effective piece of production
material.