The document discusses the effectiveness of links between a main product and ancillary texts. There are strong visual links created through use of the color red in the teaser trailer, film poster, and magazine cover. Additionally, the main character appears in the same location and costume across all three products to clearly connect them. The film title, "Sinister", is prominently featured in all products to advertise the name. While the atmosphere, fonts, and character placement link the items well, the links could be strengthened further by using consistent fonts for the title across products.