Bethany Harvey created a poster, magazine, and trailer for a film project. She ensured they were recognizably related through shared elements like characters, fonts, and color schemes using black, red, and white, which represent the horror genre. While the poster, magazine, and trailer all reference each other through these visual cues, she varied the specific images and fonts used between pieces to avoid making the connections too overt or repetitive for audiences. The shared stylistic elements give the materials a cohesive identity while still maintaining some independence.

1. Ancillary Tasks Evaluation
Bethany Harvey

2. Relationship between the tasks
Poster Clip from trailer
Magazine
As you can see from my final poster, magazine and trailer they all have something in common. This is so that my film
is recognisable from every advertising aspect of it. As you can see, if they were to see the poster and the trailer the
only thing that would link them together are the characters and the mask within the letters of ‘Tick Tock’. I didn’t
want them all to relate to each other to much because if the audience were to see the poster, and then search for the
latest movie trailer they wouldn’t relate them together. Therefore, if they weren’t appealed by the poster and they
didn’t know that the trailer was to the film in the poster then they would soon see that they do have a relationship
and also will hopefully appeal to them all.
However, to emphasise the magazine I used the green screen so that I could take a new picture of the eye so that I
could see the whole pupil in order to colour it red. This was so the magazine was advertising a horror and I felt this
added to the effect and the genre of the film.

3. Broad Identity
As you can see throughout the poster, magazine and trailer I have used the same house style all the way through;
Black, red and white. I used these colours because they all represent horror in some way, e.g. black symbolises death.
Red symbolises blood and white symbolise purity. Because I used the same house style you can easily recognise the
relationship between all three type of adverts.
I have used dark backgrounds on all because as I produced my drafts I found that the darker background was getting
better feedback from my peers and also it made it more suitable for the genre and I kept this for all three so that
there was a relationship between them.
I have used the same font image of ‘Tick Tock’ for both my poster and magazine so that they recognisable. However, I
decided not to use this for my trailer also because I felt it would be to much for the audience and I didn’t want the
trailer to be as recognisable within the relationship between them as the other two tasks so I used a different font for
the title within my trailer.
The images are all in relation to each other in some way. Both the poster and the magazine have the same text image
of the title of the trailer and the magazine and the trailer have the same scene image. This is so there all recognisable
when the audience see’s each advert as well as being effective towards the horror genre.
I have placed the images where they am in the title image on the poster and magazine because I thought it looked
more effective and also I didn’t want the magazine or poster to be to full of information, but enough information to
give the audience an idea about what the trailer is about. Therefore, I placed the images within the text to save space
but also to be informative to the audience.
The image placed on the magazine and the trailer are used so they can relate to each other and also to show the
horror of the trailer.
With the house style, colours, fonts, images and the background all being in relation to each other, it makes my
trailer, poster and magazine recognisable from any angle of advertising and also gives them a broad identity for the
audience.