1) The document analyzes techniques used in modern film posters, including portraying main characters and their relationship, displaying actor names, and using slogans to convey genre. 2) It discusses using techniques like showing characters side by side to portray their personalities and relationship, splitting the poster into sections for different elements, and overlaying characters by importance. 3) The document considers ideas for their own short film poster, such as portraying an angry teacher at the top to show conflict, using red colors to symbolize danger or anger, and splitting two main character portraits horizontally to show their differing personalities.