The magazine cover features Robert Downey Jr. as Sherlock Holmes in the center surrounded by plugs advertising other articles. The capitalized title engages attention. The elements like price and barcode are unobtrusively placed. The cover uses conventions like prominent central imagery and plugs to attract readers.

1. Magazine covers

2. The main character shows the
character of Sherlock Holmes which is
played by Robert Downey Jr. I feel that
this image follows the convention of
being positioned in the centre,
covering part of the mast head and
then filling most of the page. This
certain image is symmetrical as the
actor is holding the tops of his fingers,
wearing his glasses and his costume.
The title has been put it capitals , this
is effective because it really engages
the audiences attention.
This magazine also includes the
convention of plugs. These show
minor pieces of information of
what the reader may expect to
find inside the magazine. I feel that
this is used to persuade the
audience to purchase the
magazine and want to read the
other articles and not just the
front cover.
Empire
The color scheme of this
magazine consists of dark
blues, browns and blacks
which are all generic colors for
males showing that perhaps it
is for the male audience/ The
use of red could be a
connation of blood , danger or
death. The red and the light
grey also contracts the text so
its easier to look at the stand
out.
The elements like the barcode and the price
are either at the top or the bottom so that
they do not get in the way of the main
image , this is effective because it makes the
magazine look very well layer out and
professional.
We see two other
films which are
soon to be
released. This is
also advertising for
other films which is
really good.

3. The colors used on this
magazine cover are
mainly red, black and
white. These colors
could represent fear ,
blood , fore , death and
all the other content
that’s featured In a
horror film. White and
black can also be linked
to the colors of the
killers mask
The sub title at the bottom of
the page is linked to the main
image. The words used like
‘RETURNS’ really stand out
because it has been put in a
light blue font instead of the
normal white. This helps
show that this film is a
franchise and is making a
come back and is worth
viewing
Entertainment
One of the first things
that you look at on
the magazine cover is
the image and this is
how it takes up the
whole magazine
page. This shows us
that they want the
viewers attention to
mainly be on the
image.
There is a banner that is
included at the very top of
the magazine it includes the
information of what is
featured within the
magazine but because they
are articles they are places at
The font used is effective as it is the top and in small font so
bold so its eye catching because the main image is not having
it really stands out from the
its attention taken off it.
background

4. For this magazine
cover the Masthead is
red this could be a
connotation of blood
and gore about the
film. There is also
blood splatters over
the cover so this could
really emphasize that
something dangerous
is going to happen.
The splatters of blood
show how the film may be
for an older audience as it
is a horror and may
contain horrifying scenes
so it is Is like a preview
warning. This is then
shown by the character
holding a big sword and
gives an audience a sense
of what the film is about.
Empire
The word ‘Exclusive’ shows and
makes the audience feel like
this is part of something special
that they have to read it.
The Tagline on the
magazine shows how
popular the magazine is
, which will encourage
the people to purchase
it. The fact the the
magazine is popular and
her head is covering the
masthead also shows
that it is a very well
known magazine. The
use of character who is
Uma Thurman may
attract people who like
her to watch the film.
The cover star that is featured on the
front page of the magazine is a direct
address at the image is she is looking
straight into the camera so it looks like
she is looking at the audience. This
The use of the words
could also suggest that she is
‘bloody’ and ‘gory’ are
used to portray the genre important and that the film is about
her.
of the film and engage
the audience to watch it.