2. STRENGTHS
From this feedback I can see that I have followed the
conventions of a horror trailer and made sure that it is
appealing to the target audience. All of the people in the
focus group thought that the use of non diegetic sound was
effective by having two different sound tracks as it builds up
tension throughout the trailer. It is said that I have made
effective use of titles which makes the trailer follow the
conventions of form and helps to make the storyline clearer
to the audience. Another strength shown is the use of a
montage sequence towards the end of the trailer which is
conventional to the horror genre also, this also helps to
build tension and create more of a scary atmosphere. It is
also said that mise en scene has been used effectively by
having an old setting and props, effective use of dark make
up and clothing on the characters and the use of low key
lighting throughout the trailer. This has helped to make the
trailer more conventional and appealing to the target
audience by making it similar to real media products.
3. WEAKNESSES
I have considered all of the weaknesses pointed
out to me through the focus group and have tried
to change the points that are possible to change
to create more of a conventional horror trailer.
One improvement that has been suggested is to
create more variety within the shot types and
angles. Another improvement is to make more of
a montage sequence within the trailer, I have
taken this on board since the focus group and
have changed the trailer slightly to incorporate
more short scenes to add a better montage effect,
this should help to make the storyline clearer to
the target audience and also help to make it more
appealing and tension building.
4. CONCLUSION
By completing this focus group it is clear to me that I have followed
the main key horror conventions of form and genre which has allowed
me to create a trailer that is conventional and appealing to the target
audience.
I have changed some of the weaknesses pointed out to me in this
focus group feedback, including making the storyline clearer which I
have done by adding a montage sequence which will also add more
suspense and make the trailer more conventional.
I will take all of the comments made on board and continue to work
on my trailer which will help to make my final product as
conventional and appealing as possible.
