1. The use of the caption towards the top allows
the poster to use the main convention, the route
of the eye. This would therefore attract the
audience to product & encourage them to the
product type.
The use of the direct image helps the poster to
connect with the audience. This is because the
image allows the audience to connect with the
model as they look in to the eyes. This will
therefore encourage the audience to watch the
film as they feel the film is directed to them.
The use of bold font allows the main image to be the
centre of attention & focus for the audience. However it
still will connect with the audience as it stands out to
them when looking at it. The use of the backwards R
helps tell the story of something ‘turning or coming
back’.
The use of the dark background allows the main
feature image and the other essential
components of the product to stand out &
conveys the genre as it creates a dark feeling for
the audience
The poster is able to use the route of the as for the caption towards the
top. This would therefore attract the audience to product & encourage
them to the product type and then down the through the image and then
to the title below. The caption gives the audience an insight into the film
creating a formal piece to connect with the audience.
The use of the dark background allows the main feature image to
stand above the low key lighting & represent him to be the main
character. The use of the dark background relates to the genre
successfully by creating a dark setting and mood for the products,
enabling a link to be formed across all of the ancillary products.
The use of bold font allows the main image to be the centre of
attention & focus for the audience. However it still will connect
with the audience as it stands out to them when looking at it
and encourages them to the certain product.
The use of the references to the institution that has produced and
distributed the film will be formal for the audience as they would feel
encouraged to watch a certain institutions productions based on past
experiences.
