Question 2

1. Question 2-
How effective is the combination of your main
product and ancillary texts?
Finnlea Murphy

2. Our three products, 'Body Confidence' Documentary, Double page
spread and radio trailer, have elements of Synergy throughout.
What I feel creates synergy over our three products is the use of
sound or images from the documentary. We use images on the
double page spread that are stills from the documentary, this will
attract the audience by creating interest as we include sneak peaks
of footage. Within the radio advert we included answers our vox pop
interviews had gained. This allows the audience to gain knowledge
on the topics within the main product and creates interest. By using
images and sound from the documentary throughout the ancillary
products, I feel It is effective at liking the three products.

3. What I do not feel was done well
was they way in fact the double
page spread did not clearly state
the documentary name. I feel that
by not including the name of the
product we were advertising is a
loss of synergy as the audience
may not immediately know what
the documentary is about.
In conclusion, I feel that the synergy created through the three
products was very effective as you can see similarities between the
products. In response to our double page spread, by including the title
of the documentary clearly I feel it would increase the effectiveness
and make it obvious they are all connected. By not doing this I feel it
lets the others down and some people may not immediately recognize
the connection between the two.