1. How effective is the
combination of your
main task and ancillary
tasks?

2. How I tried to link the tasks?
Naturally, I was thinking of my work as a cohesive combination
throughout the construction of my all my work so that my end
products would have a more professional look: reflecting real life
media in which there is a clear link between a films various forms
of advertising. However, as a group, we focused on making sure
that the main trailer was successful and relevant to the audience
and genre first of all. From there, I could take aspects of the
trailer and incorporate the ideas into my ancillary tasks, using the
main trailer‟s style and theme as a platform to begin.

3. Main Task & Movie Poster
 Personally, I believe there are a lot of links between my movie poster and the promotional trailer that
our group produced not least in the obvious simplistic style linking the two together. For instance, the
trailer, because of its independent production, is clearly low in production values and this is apparent in
the simple fonts used, lack of exciting effects and even the mise-en-scene used throughout. Similarly, I
made the poster have the same feel through the distorted image used and simplistic nature (only
featuring the one main picture for example) thus using the rough and raw nature of the genre
throughout both.
 Furthermore, because the poster‟s image is actually directly from the trailer, it is easy to make links in
terms of the locations used, costumes used and narrative clues. I believe this is an important
connection as it helps the audience to link the two together. For example, when they see the poster,
they will hopefully be reminded of this situation in the trailer and their interest and interaction with the
film will be continued: keeping them involved in the film and hopefully furthering their desire to see the
film. This is similar in the use of taglines as well as I have purposely featured the main tagline used in
the trailer on my poster in order to further this idea of re-igniting the audience‟s interest but also
strengthening the overall brand.
 As well as this, I also made sure to include awards, like those used in the trailer, on my movie poster.
This is something I done because, due to the two-step theory, it will help to attract audience members,
especially those within my target audience. For instance, people in the C1 and higher demographics
are more likely to be attracted by small, independent movie awards than other people as are people
over the age of 25: which is something I wanted to address as I felt that, on its own, maybe the image
on its own would attract more of a younger audience due to the links in age, although together and as
a whole I believe it does appeal both our primary and secondary audiences.
 Also, I tried to make sure that I strengthened my brand across the two products by making sure that I
included the website used at the bottom of my poster so the audience are consistently reminded of
where they can find more information about the film, hopefully keeping their interest alive. However,
one area where I would improve on my work is to change the date used on my poster. For instance,
the trailer just says “Coming Soon” where as the poster says “Coming April 20th” which, whilst it may
not be a problem as the poster could be released after the teaser trailer, as a package being released
at the same time, they should all be consistent which was an error on my part.

4. Main Task & Magazine Cover
 Furthermore, I feel that there are significant links between my magazine cover and main trailer
even though I do believe there are less: although this is to be expected as, in terms of real life
media productions, those in charge of creating the film‟s promotional content would not be the
designer for the magazine. However, despite this, once again I feel that there is the simplistic
style linking my work together as is seen in the magazine cover‟s use of one image and
ordered layout of cover lines. Once again this helps to clearly show the type of film present but
also show the British Independent side of the film. For instance, furthermore, on the Magazine
Cover I used a tagline saying “British Independent Film in One Place” which clearly also helps
to show the independent nature of the film which, as a group, we helped to display in the
trailer through its low production values. This is why I had chosen to create an independent
film magazine - they won‟t have the funds or reputation to have a recognizable celebrity on the
front cover to boost sales, as is explained in the “Star Theory,” so will therefore look at films
such as „Ferry Port‟ instead.
 Furthermore, one link that I made between my magazine cover and main teaser trailer is in the
image used and the way in which I made sure the main protagonist featured was wearing the
same clothes as he was in the trailer. By doing this, it helps to link the two together whilst
helping to clearly define that characters own personal identify. For instance, if someone saw
this magazine cover, they would be reminded of the trailer in question and, firstly, be more
likely to purchase the magazine, but secondly, help to keep the film at the forefront of their
mind.
 Despite this though, I do feel that one area in which I could improve is the general look of the
magazine cover in terms of colour and brightness. For instance, I wanted to keep all of my
tasks quite dim and subtle to reflect the dark nature of the social realism genre in terms of
narrative. However, I believe that using the white background of my image on the poster
makes it too bright and doesn‟t reflect the tone of the trailer or overall genre. Therefore, If I
were to create this magazine cover again, I would look to darken the background used for the
image to fit in with my other work.

5. Movie Poster & Magazine Cover
 As well as making sure that my Main Task and ancillary tasks linked together, I
also wanted to try and ensure that my two ancillary tasks had aspects that could
be compared together so that my work overall had links with each other in all
areas, thus strengthening the overall combination of my work. Therefore, firstly, as
I have stated that both link to the main task through there simplistic nature, it is
clear that both of these must therefore link together through their simple, raw look.
Once again, this only helps to strengthen the overall brand as well as clearly
defining the genre of the film which is important in attracting my target audience
as, If I were to make the film look like a comedy, they would be far less likely to
watch it.
 Furthermore, I also made the conscious decision to use the same font on both my
magazine cover as my movie poster. Whilst this is unusual as the magazine cover
wouldn‟t actually be promotional content created by those advertising the film, I
personally felt that the font worked well on both the ancillary tasks. Furthermore,
because the film is only a small, British, independent film, it does not harm to have
even more advertising. For instance, people may make the links between the
poster and magazine through this font which can only be a positive in terms of
advertising the film; no harm can come from it.

6. Overall
 When looking at all of the work that I have produced, I
believe that I have done an strong job of linking my
main task with the ancillary tasks to the point in which
they all work well as a combination and overall brand. I
personally feel as though there are links throughout my
work, such as the simplistic, rough approached used on
all of my work, that gives it a unique look and makes it
recognizable: something that I personally feel is
extremely important, especially in today‟s world where
there is a lot of competition in terms of films with new
movies coming out even faster thanks to digital
distribution. Therefore, whilst there are areas I would
like to change which have been outlined during this
presentation, I feel that, on the whole, I have made sure
my work is strong as a combination and recognizable
no matter the form of advertising it is being promoted
on.