The document summarizes feedback from a focus group on a horror movie trailer. The focus group found that the trailer effectively used non-diegetic sound, titles, and a tense montage sequence to follow horror genre conventions. They also felt the old setting and dark makeup/lighting made the trailer more conventional. Suggested weaknesses included lacking shot variety and a clearer storyline. The creator has since added more short scenes and a stronger montage to the trailer to address the feedback.