Question 5 – how did you attract and appeal to you target audience

1. QUESTION 5 – HOW DID YOU
ATTRACT AND ADDRESS YOUR
TARGET AUDIENCE?

2. MY FRONT COVER
BRIGHT AND FEMININE
COLOUR SCHEME - This was
used to attract my target
audience as it will draw their
attention in as these are all
colours that are stereotypically
associated with young females.
This will help my magazine stand
out to the reader.
APPROPRIATE TOPICS- The
topics I decided to include on my
front cover were all used to catch
the readers attention. I used
topics that proved popular in the
questionnaire I held before the
construction of my magazine.
These include topics such as
beauty, gossip and boys.
APPROPRIATE MAIN IMAGE- The image I decided to use for my main
image was of a teenage male artist. I chose to do this as I believe that
this will help address my target audience as I found one of the popular
topics among them was boys – so by using this image it
will entice them to read about him.
APPROPRIATE FREE GIFTS- I
found it quite difficult to find free gifts
that would appeal to my target
audience as there is quite a large
age range from 11-17 year olds. I
chose to use nail varnish and giant
posters in the end as I found that
these didn’t have an age restriction
on so people of any age could use
them. Also, by including nail
varnishes it makes it obvious that my
magazine is mainly aimed at females
– this will help entice them into
reading the magazine.
AN EYE-CATCHING MAIN
COVERLINE – To make sure my
main cover-line caught my target
audiences eyes I placed it in a bright
turquoise colour. From my
questionnaire, I found that those
from my target audience prefer
bright colours that will stand out.
For this main cover-line I chose to
use the artists name ‘Jamie Armfield’
as it would hopefully be
recognisable to my audience
meaning they will be more
interested in reading the magazine.
APPROPRIATE LANGUAGE - I found that my
target audience would prefer to read a magazine
that was more informal and colloquial. By doing
this, it helped make my magazine more relatable to
my target audience and therefore easier to
understand and enjoy.
APPROPRIATE LAYOUT – For
my target audience, I found that
they preferred the magazine to
be image based. Because of
this, I chose to place my main
image largely on the front – in a
medium close up. This made the
image much easier to see for
the reader, and making it stand
out more to catch the reader
eye.

3. MY CONTENTS PAGE
BRIGHT AND FEMININE
COLOUR SCHEME - Again, I
kept the colour scheme the same
on my contents page to keep my
magazine consistent and
therefore recognisable as ‘Love
Pop’ magazine. This will make
my magazine more appealing to
my target audience as it will
stand out and catch their
attention.
APPROPRIATE IMAGES- The
images I used, I feel appeal to my
target audience well. At the bottom
of the page there is a teenage girl
playing a guitar. This will attract my
target audience as it fits with the
genre of a pop music magazine as it
clearly shows she is musical.
Another image is used is of another
female. She is placed in the bottom
right corner and I believe she will
help attract my target audience as
she looks quite fashionable – which
proved a popular topic within my
target audience. The last image I
used was of a teenage boy posing
against a wall. Again, he looks quite
fashionable and trendy which will
appeal to my target audience – as
well as him being a boy which is
another popular topic.
AN EYE CATCHING TITLE -
Instead of choosing to title this
page ‘contents’ I decided to go for
something different. I feel ‘What
Inside’ is better suited to my target
audience as it is more informal
and sounds more fun. It is placed
in brightly coloured font sticking to
my colour scheme – which again
will be eye-catching and
appealing.
APPROPRIATE LANGUAGE- Again, I chose to place all of my contents
in informal and colloquial language – that of which my target audience
may use. For example ‘BFF’ is used which may actually be in my target
audiences vocabulary meaning my magazine will be very relatable to
them.
SUBHEADINGS - I have used
subheadings on my contents to
break it up a bit so it will be easier
to read and understand. It is
categorised into different sections
for easy navigation – as there will
be young people reading my
magazine. The subheadings also
use colloquial language to appeal
to my audience.
ENTICING TEXT - At the bottom
of my contents I have included a
section announcing the giveaway.
The language used is very
persuasive and tempting which
will lure my target audience into
reading into this and finding out if
they can win anything. Again, the
prize I have used will appeal to my
target audience as I found out that
people of this age and gender like
posters.
THE PAGE NUMBER- At the bottom right of my contents page I
have included the page number. This will aid the easy and simple
navigation so my audience – of any age- are able to know where
they are at in the magazine. This also follows my colour scheme
which is appealing to females.

4. MY DOUBLE PAGE SPREAD
MY LOGO – I have
placed my masthead
in the top left corner
of my magazines
double page spread
to help make the
magazine more
appealing. This will
help as it will make
the reader more
familiar with the logo
so they will
recognise it in the
future. It will be eye
catching and
appealing to my
target audience due
to the use of colours
and the language of
the text being
informal.
THE PAGE
NUMBER- At the
bottom right I have
included the page
number again. This
again, makes
navigation around
my magazine much
easier. It is also
very bright,
following the colour
scheme, to look
attractive.
THE MAIN IMAGE – For my main image, I have used Jamie
Armfield again who was featured on my front cover. As we can
tell, he is a teenage male artist which will be appealing to my
target audience due to them liking the topic of ‘boys’. Armfield’s
main fan base will be of the same age and gender that my
magazine is aimed at meaning he will lure in readers. He is
also seen to be quite fashionable which is another topic in
which my target audience are interested in. As well as this, he
is seen to be holding a guitar. This shows the reader that he is
musical – further portraying the genre of the magazine.
THE TITLE– For the title of my double page spread, I
placed it in big and bold turquoise font. This will be very
eye catching and will stand out to my audience –
as it follows my colour
scheme. The language
used is enticing as it gives
the reader the
opportunity to get to
know a well known artist
better and find out the
recent information or gossip about
him.
THE ARTICLE– The
article I have written for my
magazine I feel will attract my
target audience.
This is because it is
in an interview
layout meaning it
doesn’t seem like masses
of text and it makes it easier to read.
To make it easier to read
I also placed a grab
quote in the middle of the text just to
break it up a bit. The language I have
used in this article will appeal to my target
audience as it is, again, informal and
colloquial making it much more relatable to
my target audience. I have made the
interviewees text bold, as opposed to
Armfield’s responses not as this will help the
text seem less like an article and easier and
simpler to read and understand.