This document discusses how the author's music magazine both follows and challenges conventions of existing magazines. It notes how the author's magazine includes common elements like the masthead location and cover lines placement. However, it also discusses ways the author's magazine is different, such as using a black, white, and blue color scheme tailored to the genre of music. The author also included social media handles on the front cover to appeal to younger readers who frequently use social media. The document argues these changes help the magazine relate better to its target audience.