The document discusses designing a magazine for a target audience of 15-22 year olds. It describes choosing clothing, props, colors and settings that would appeal to the target audience. It aimed to find a balance between serious and trivial content to engage readers across different music genres. This included a serious interview with Paul McCartney alongside more lighthearted photos. Market research informed the design process, and graphs showed the concerts, social media and financial constraints of the target audience to ensure the magazine addressed their interests.