The survey results showed that the target audience prefers fast food restaurants like McDonalds and Subway due to their student and low-income status. They also enjoy national restaurants like Nando's but had little interest in independent restaurants. For clothing, their favorite shops were online retailers like ASOS and Primark as well as H&M, suggesting they like variety and expression through fashion. Their top movie genres included comedy, thriller, and horror. Popular music styles included indie, rock, and rap. Favorite TV shows covered mature themes around sex, drugs, and violence.

1. Zoe Toase
Survey 2 Results

2. Where is your favourite place to eat
in your area? The results show that the majority of my audience
prefer to eat at fast food establishments such as
McDonalds or Subway. I think this is due to a lot of
them being students and having a low income
therefore opt for the cheap and reliable route. It
also suggests they are very grounded and set in
their ways. I can suggest they have little free time
which may restrict them from going to a sit down
restaurant. I do however agree that fast food
restaurants are much more popular for young
people and are often regarded as a social hang out
spot.
National restaurants were the second most
popular which include places such as Nando’s.
This proved much more popular than any
independent restaurants which scored 0 votes. I
think this suggests that in order to benefit my
community and region, I should try and promote
some more independent restaurants in my
magazine or ask them if they want to buy an
advertisement space so that they can boost
interest from this particular age range.
On the contrary, independent coffee shops are
proven to be a lot more popular than national
coffee shops. I think this because they are cheaper

3. What is your favourite clothing shop?
I asked this question on the basis that I would receive
more information for my sub-genre of fashion and
therefore could create contents headings and articles
that appeal to the audience.
The most popular clothing shop for my potential target
audience is ASOS and Primark. ASOS is an online
marketplace that sells clothes from various different
companies. I feel this shows my audience like variation
which my magazine definitely includes due to the
numerous sub-genres it features. Primark is
predominantly popular for its low prices and cheap
clothing. I think this is appealing to my audience due to
their low income and status as students.
The second most popular was H&M which has quite an
Indie and contemporary fashion style. I think this
suggests that my audience like to express themselves
through their clothing and therefore will have quite a
unique style. Due to this I will make sure my magazine
is creative and contemporary. Boohoo was another
popular choice which again is an online store. This
suggests they do a lot of online shopping in comparison
to in store shopping which reflects their modern
lifestyles.
The other shops got equal and quite low votes therefore
I do not think they represent the majority of my

4. What is your favourite kind of movie?
I asked this questions on the basis that will help with
my sub-genre of film. I was thinking of creating a film
poster for my website and therefore I will use the
most popular genre to accommodate my film poster to
the audience.
The results show that Thriller, Horror and Comedy are
the most popular film genres to my target audience
with 21.05% of equal votes. As for comedy, I feel I
could incorporate a comedic and humorous tone
throughout the entirety of my magazine. For instance
I can include sarcasm and puns as if they like
comedy as a film genre they will appreciate the
humour within my articles. I will demonstrate this in
my contents page and double page spread. Thriller
and Horror are harder to include in my language
techniques however I could have a film article about
one of these things or advertise a film in this genre.
The second most popular was action/adventure which
links in well with a magazine that is centralised on
culture. There will be lots of events advertised in my
magazine that include action and therefore I will try
and make them as out going as possible for the
young audience.
All the other options still got votes however they were

5. What are your favourite music
genres?
I asked this question on the basis that I could get
more information for my sub-genre of music. This
would help me to design a CD cover with a genre
that was most popular to my audience.
The results show that INDIE is the most popular
music genre of my audience. This suggests that
they like to be different and therefore I need to make
my magazine unlike any other that is on the market.
They have quite an outgoing taste which will reflect
my own contemporary and quirky style. I also favour
this music genre myself therefore I know a lot about
it so feel I have a greater connection to my target
audience.
The second most popular genre is split between
Rap and Rock. I feel these are quite mature genres
in comparison to the likes of pop and therefore
reflective of my target audiences age range. Punk
also proved to be quite popular which again is a
mature genre as it often contains a lot of taboo
language however is very classic and modern.
Pop gained some votes but not as many as I
expected. I think this is because modern pop is
generally aimed at a younger audience and

6. What is your favourite TV series?
• Prison Break
• Lost
• The Walking Dead
• Breaking Bad
• New Girl
I asked this question in hopes to gain a bit more
information about what types of entertainment my
audience like.
As this was an open question there was a lot of different
answers which I had to filter through. I narrowed the
results down to the 5 TV series that I saw mentioned
most frequently. These include prison break, lost, the
walking dead, breaking bad and new girl. One common
feature of these shows is that they cover quite mature
themes such as sex, drugs and violence therefore it
suggests my audience is mature. Some of them also
include comedy which suggests they like the comedic
value.
I can link this to my magazine by either featuring one of
these series in my contents table or by using quite
mature words and taboo language which will be
reflective of what the audience are used to hearing and
viewing.

7. Conclusions I can make about my
audience
 They enjoy Horror, Comedy and Thrillers.
 They eat at fast food establishments, popular national
restaurants and independent coffee shops.
 They shop at ASOS, Primark and H&M.
 They listen to Indie, Rock and Rap.
 They watch TV shows such as Walking Dead, Lost,
Prison Break, Breaking Bad and New Girl.
I will incorporate all of these features into my magazine
so that each of my sub-genres are more personalised
and focus on the specific interests of my readers. I will
also let these decisions influence my writing style for
example I can make it more comedic and mature.