The document discusses how the magazine addressed and attracted its target audience. On the cover, an image of a pointed guitar makes the reader feel it is directed at them. A bright red puff and unique strapline define the target as unique individuals. Feature listings will attract with topics of interest. A competition to win a Mac also attracts readers. The contents page uses bright colors and an image of a Mac from the reader's perspective to engage them. Varied fonts and layouts in features also attract. A double page spread uses a large central image and highlighted quotes to draw readers in and make them want to read more. An interview format addresses questions to the audience. Extra details and contact information generate interest and visual appeal.