Sales promotion

7,761 views

Published on

Published in: Education

Sales promotion

  1. 1. Sales Promotion Presented by: Parkha Rehman, BBA (Hons)-II
  2. 2. Sales Promotion Itrefers to the short term incentives. To encourage purchases or sales of a product or serviceTypes of Sales Promotions: Consumer Promotions Trade Promotions Sales Force Promotions
  3. 3. FACTORS IN GROWTH OF SALESPROMOTIONS Product managers are under pressure to increase current sales Companies face more competition Competing brands offer less differentiation to rising cost, clutter and legal constraints Consumers have become more deal-oriented
  4. 4. SALES PROMOTION OBJECTIVES CONSUMER PROMOTIONS TRADES PROMOTIONS SALES FORCE PROMOTIONS
  5. 5. CONSUMERS PROMOTION TOOLS
  6. 6. SAMPLES Offer a trail amount of a product EXAMPLE=
  7. 7. COUPONS COUPONS are certificates that gives buyers a saving when they purchase specified products EXAMPLE=
  8. 8. CASH REFUND Similar to coupons except that the price reduction occurs after the purchase EXAMPLE=
  9. 9. PRICE PACKS Offerconsumer saving off the regular price of a product EXAMPLE=
  10. 10. PREMIUMS Are good offered either for free or at low price EXAMPLE=
  11. 11. ADVERTISING SPECIALIES Are useful articles imprinted with the advertisers names ,logo or message that are given as a gift to consumer EXAMPLE=
  12. 12. POINT OF PURCHASE PROMOTION Includes displays and demonstrations that take place at the point of sales EXAMPLE=
  13. 13. CONTEST,SWEEPSTAKES & GAMES CONTEST=
  14. 14. SWEEPSTAKES To submit their names
  15. 15. GAMES TO PRESENT
  16. 16. TRADES PROMOTION TOOLS
  17. 17. DISCOUNT• It is also known as price-off.• Discounts price cut off the list price on a particular quantity purchased a stated time
  18. 18. ALLOWANCE They are the amount offered in return for an agreement by the retailer to feature the manufacturer’s products in some way; displays, advertising or otherwise.
  19. 19. FREE GOODS Free goods are the extra merchandise offered to middlemen who buy a specific amount of a product .Companies also offer push money and specialty advertising items to the middlemen.
  20. 20. BUSINESS PROMOTION
  21. 21. BUSINESS PROMOTION Companies spend huge amount on promotion focused on industrial consumers. Trade shows and conventions. Sales contests.
  22. 22. TRADE SHOWS AND CONVENTIONS TRADE SHOWS AND CONVENTIONS are effective to reach many customer not reached with the regular sales force.
  23. 23. SALES CONTEST Salescontest are effective in motivating sales people or dealer to increase performance over a given period.
  24. 24. DEVELOPING THE SALESPROMOTION PROGRAM Size of the incentive (benefit). Conditions for participation. Promote and distribute the program. Length of the program. Evaluation of the program.

×