Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Sales promotion

13,542 views

Published on

Published in: Education
  • Dating for everyone is here: ♥♥♥ http://bit.ly/2Q98JRS ♥♥♥
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Sex in your area is here: ❤❤❤ http://bit.ly/2Q98JRS ❤❤❤
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Doubled or Tripled in 5 weeks! Would recommend to anyone.  https://tinyurl.com/semenax101
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Sales promotion

  1. 1. Sales Promotion Presented by: Parkha Rehman, BBA (Hons)-II
  2. 2. Sales Promotion Itrefers to the short term incentives. To encourage purchases or sales of a product or serviceTypes of Sales Promotions: Consumer Promotions Trade Promotions Sales Force Promotions
  3. 3. FACTORS IN GROWTH OF SALESPROMOTIONS Product managers are under pressure to increase current sales Companies face more competition Competing brands offer less differentiation to rising cost, clutter and legal constraints Consumers have become more deal-oriented
  4. 4. SALES PROMOTION OBJECTIVES CONSUMER PROMOTIONS TRADES PROMOTIONS SALES FORCE PROMOTIONS
  5. 5. CONSUMERS PROMOTION TOOLS
  6. 6. SAMPLES Offer a trail amount of a product EXAMPLE=
  7. 7. COUPONS COUPONS are certificates that gives buyers a saving when they purchase specified products EXAMPLE=
  8. 8. CASH REFUND Similar to coupons except that the price reduction occurs after the purchase EXAMPLE=
  9. 9. PRICE PACKS Offerconsumer saving off the regular price of a product EXAMPLE=
  10. 10. PREMIUMS Are good offered either for free or at low price EXAMPLE=
  11. 11. ADVERTISING SPECIALIES Are useful articles imprinted with the advertisers names ,logo or message that are given as a gift to consumer EXAMPLE=
  12. 12. POINT OF PURCHASE PROMOTION Includes displays and demonstrations that take place at the point of sales EXAMPLE=
  13. 13. CONTEST,SWEEPSTAKES & GAMES CONTEST=
  14. 14. SWEEPSTAKES To submit their names
  15. 15. GAMES TO PRESENT
  16. 16. TRADES PROMOTION TOOLS
  17. 17. DISCOUNT• It is also known as price-off.• Discounts price cut off the list price on a particular quantity purchased a stated time
  18. 18. ALLOWANCE They are the amount offered in return for an agreement by the retailer to feature the manufacturer’s products in some way; displays, advertising or otherwise.
  19. 19. FREE GOODS Free goods are the extra merchandise offered to middlemen who buy a specific amount of a product .Companies also offer push money and specialty advertising items to the middlemen.
  20. 20. BUSINESS PROMOTION
  21. 21. BUSINESS PROMOTION Companies spend huge amount on promotion focused on industrial consumers. Trade shows and conventions. Sales contests.
  22. 22. TRADE SHOWS AND CONVENTIONS TRADE SHOWS AND CONVENTIONS are effective to reach many customer not reached with the regular sales force.
  23. 23. SALES CONTEST Salescontest are effective in motivating sales people or dealer to increase performance over a given period.
  24. 24. DEVELOPING THE SALESPROMOTION PROGRAM Size of the incentive (benefit). Conditions for participation. Promote and distribute the program. Length of the program. Evaluation of the program.

×