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Facebook For Business
The document discusses how people use social media, specifically Facebook, to share information online. It provides statistics on Facebook usage and notes that Facebook has over 400 million active users. It then gives tips for businesses on creating Facebook pages to promote their brand, such as using pages instead of profiles to allow multiple administrators and access to analytics. The document also reviews best practices for posting content and promoting pages on Facebook.
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Facebook For Business
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- 3. How People ShareOnline Social Media is 21st Century “Word of Mouth”
- 6. More than 400million active users. If Facebook was a country it would be the 3rd largest. 50% of users logon every day Average user spends more than 7 hours per month on Facebook (more than Google, Yahoo, YouTube, Microsoft. Wikipedia & Amazon COMBINED) Average user has 130 friends and “fans” 2 pages per month #1 site for photo sharing. #2 for user generated video. More than 700,000 businesses have Pages - creating more than 5.3 billion fans 1 in 4 of all page views on the Internet are on a Facebook page 100 million people access Facebook from mobile devices
- 8. Businesses should use Pagesinstead of Profiles & Pages allow multiple admins
- 9. Pages provide analytics & Pages are always publicly visible
- 10. Pages allow custom landingtabs (Static FBML) & Updates to Fans (like mass emailing)
- 11. Facebook Ads canbe created for Pages & Contests can be run on Pages
- 13. Is my audienceon Facebook?
- 14. What incentive isthere for people to become a fan of my Page? How can I add value?
- 15. What are mygoals?
- 16. What is thestrategy to achieve those goals?
- 17. How will Imeasure success?
- 18. What existing content do I have to share?
- 19. What kinds ofcontent will I need to create?
- 20. Who will manageit all?
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- 33. News & Updatesfrom Facebook
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- 47. Target Update >Compose Message
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- 54. Static FBML -Custom Tabs
- 55. Change Tab Title> Edit FBML
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- 71. Sharing Embedding “Fan”-ing
- 72. Edit > Title,Tag, Select Thumbnail
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- 78. Only 12-20% offans will see a wall post in their Live Feed.
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- 80. 100 Fans 12 20 10.8 read 18 read 1.08 like 1.8 like .12 comment .2 comment
- 81. Wall Posts ClickThru Rate
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- 84. Design > Text& Image
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- 86. Set Daily Budget& Pricing
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- 88. 5 ways topromote your Page on Facebook (without Ads)
- 89. #1 Become aFan
- 90. #2 Suggest Pageto Friends
- 91. #3 Share photos,videos, notes your Page posts
- 92. #4 Include “@link” to Page in status updates
- 93. #5 Link toPage in status updates
- 94. Promote your Page outsideof Facebook too!
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- 97. If you buildit, the will NOT come. Promote your Page. Be responsive. Make data-driven decisions regarding posts - especially media. Don’t just talk about yourself. Ask questions. Use contests and promotions to generate traffic and build excitement. Consider targeted Ads to increase traffic and fan #s. Set quarterly goals with steps to achieve them. Give it time.You’re in this for the long run.