1. The document discusses best practices for using Twitter to promote a library. It emphasizes that social media requires ongoing engagement with users rather than just initially "building it." 2. Key recommendations include using dashboards like Hootsuite to post across multiple networks, scheduling posts, and tracking conversations. The library should aim to add value by answering questions, sharing news and events, and promoting resources. 3. Metrics like tracking engagement and awareness can help measure success on Twitter over time. Storytelling is also important for marketing the library. Regularly engaging users in a fun and playful way helps build the library's online community.