Twitter in the Inbound Marketing Toolbox
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This document discusses how Twitter fits into inbound marketing strategies. It provides tips for using Twitter effectively, such as listening to customers, learning from influencers, caring about others, and serving others by providing value. It highlights data showing that many customers and potential customers are on Twitter and that companies can acquire new customers through Twitter. It also discusses tools for understanding Twitter traffic and promoting tweets. The overall message is that Twitter is an important conversation that marketers should participate in order to build relationships and provide value to others.
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Twitter in the Inbound Marketing Toolbox
- 1. http://bit.ly/talkhubspot The New Twitter How it Fits into your Inbound Marketing Toolbox Laura “@Pistachio” Fitton 6-13-12
- 2. 1 @Pistachio WTH?? 2 Twitter Twitter Twitter Twitter 3 3 things to STOP asking & BONUS: New Data!! 44 How are YOU Doing?
- 3. 1 @Pistachio WTH?????
- 4. Laura @Pistachio Fitton “Excited & geeky about where all this leads!" Twitter for Dummies Inbound Marketing Evangelist 94,000 Twitter @pistachio Founder Readers (acq. By HubSpot)
- 5. Laura Fitton, May 2007 Homebound mom. Two kids under two. Where do I upgrade my browser? What’s Web 2.0? Twitter is Dumb! NO business network in Boston
- 8. “Laura Fitton… has thousands of people following her on Twitter. …by consistently touching a tribe of people with generosity and insight, she’s earned the right to lead” -Seth Godin, Tribes
- 11. (Don’t Believe the) Hype http://bit.ly/talkhubspot
- 12. How did THAT Happen??! Photo: http://www.flickr.com/photos/furryscalyman/
- 14. Twitter-Powered Software HAS Changed the World
- 16. The balance of power shifted mere mortal
- 18. 2 Twitter Twitter Twitter Twitter
- 19. “ Twitter is not a technology. It's a conversation. And it's happening with or without you. CHARLENE LI CO-AUTHOR OF GROUNDSWELL Image Credit: ! THEMACGIRL*!
- 20. Global Sensing and Signaling Network
- 21. “Facebook” search on tweetcharts.com May 17, 2012 “it’s like an EKG for attention” -Joel Lunenfeld @JoelL
- 23. The Message is the Influencer. http://twitpic.com/135xa by @JKrums
- 24. “ Any to Many
- 28. Influence (was) Attract attention to yourself
- 29. Influence (is) Provide attention & value to others
- 30. 3 3 Things you NEED to stop asking
- 31. “ Does Twitter Matter?
- 32. Twitter MATTERS 36%call it Important or Critical 89% call Twitter at Least Somewhat Useful HubSpot State of Inbound Marketing Report, 2012.
- 34. SOURCE: HUBSPOT, 2011 34
- 35. Get More CUSTOMERS 55% of ALL B2C in Retail/Wholesale 70% have acquired new customers from Twitter HubSpot State of Inbound Marketing Report, 2012.
- 36. “ How Can I Get More Followers?
- 37. You don’t just want a following. 37
- 39. “ Either write something worth reading or do something worth writing about. BENJAMIN FRANKLIN Image Credit:! lhalstead!
- 41. 4 How are YOU Doing?
- 43. Get Found. Convert. Analyze. Prospect Marketing Blogging Intelligence Analytics Lead Website Competitor Intelligence Tracking Social Landing Pages Blog Analytics Media Email Manager Advanced SEO Tools Marketing Lead Analytics Nurturing
- 44. Less of this. 44
- 45. More of this. 45
- 46. Twi$er Marke+ng in 2 Words…
- 47. “ BE U UL SEF !!!!
- 48. Twi$er Marke+ng in 4 Words…
- 49. “ Listen. Learn. Care. Serve.
- 50. Image Credit: Fotographia Guerilla “ Make the customer the hero of your story. ANN HANDLEY CHIEF CONTENT OFFICER MARKETINGPROFS TWEET EBOOK! QUOTE
- 54. Capitalize on Promoted Tweets 1. Hit Your Followers at the Right Time 2. Target Relevant Keywords 3. Find People Who Resemble Your Followers 4. Use Geo-Targeting for Events and Local Businesses 5. Promote Offers 6. Test Content and Messaging http://bit.ly/nPhHDC
- 56. Understand Your Twitter Traffic NEW Twitter website analytics will track: • amount of traffic Twitter drives overall • extent to which Twitter users are sharing a site's content • effectiveness of a website's Tweet button integration
- 62. Marketing is a Mess.
- 63. HubSpot consolidates all the best inbound marketing methods in one spot
- 64. 300+ employees $65M Google Ventures Sequoia Salesforce.com 6000+ customers
- 65. THANK YOU Learn more today! THANK YOU http://bit.ly/talkhubspot THANK YOU