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By : G. SwapnilFOLLOWINGFRIENDS
facebookFor the world of business….abc@gmail.comUsernamedo_not_disclose*****PasswordLogin
We will shortly see various aspects of Facebook likeCommunitiesPagesLikeTop newsAdvertisements on FacebookCustomer Targeting toolsBut first lets visit the profile of facebook founder Mark Zuckerbergand look at his recent activities.Welcome
Mark Zuckerberg added 750 million active users to Facebook.Mark Zuckerberg50% of the active user log on to FB once in a given day. commentPeople spend over 700 billion minutes per month on facebook.300,000 users added translator to their facebook site.Mark Zuckerbergadded 250 million active facebook users from mobile phones.Mark ZukerbergMark Zuckerberg
I’m worth $13.5  Billion!Info:Lives in Palo Alto, CaliforniaKnows English, Mandarin Chinese,From Dobbs Ferry, New YorkBorn on May 14, 1984http://www.facebook.com/zuckI am the youngest Billionaire of the world
It was the result of survey conducted till 7 August, 2011 at 1:00 AM.Why do you like FB?95086836218325132420967142222152714192657
Swapnil G. Enjoyin  Thank you Mark!Swapnil G. Enjoyin	Guys!! tell me the various ways with which we can use facebook interface for business?Swapnil G. EnjoyinYou, PankajArora, Alok, Rashi, and  2 more like your status.   . Comments  4Tulesh   Dude! I’ve been using this to promote my community Koffee with Tuleshwar. I’m making strong political network ;)….Nikita Sharda   I spent my summer training trying to promote my company’s event  Ispire on facebookya.. :D! It did receive a great success :P…RashiI like shopping. Usually facebook finds out what I really want to buy and offers me exiting prices. I can’t resist to click on it!AlokI’m an entrepreneur.  Usually I love writing CEO blogs, my requirements, current analysis and of course increasing my business network!PankajAroraI not only use it for my business purpose! I also like to give facebook as an assignment to our student to learn business aspect of it! :)
FB Create a PageLocal Business or PlaceCompany, Organization, InstitutionBrand or ProductArtist, Band or Public FigureEntertainmentCause or CommunityKoffee With Tuleshwar207 members (http://www.facebook.com/groups/147512945304243/)The community was created  with a vision to meet with the  politicians and entrepreneurs of Chhattisgarh and build future relationships. So far the community is successful and has top names of the state.FB Create A Page
An event that encourages children for real life problems.Students will develop a business models and faculties from IIT and BITS – Pilani will be their mentors.Selected facebook because every teenager is found on facebook. Ispire by Phyzok(http://www.facebook.com/pages/Ispire-by-Phyzok/255409734470667)A page created by the director of the company. Nikita, a summer intern helped in promoting the company  thereby building up relations as well as getting her future career fixed.FB Business Page
Facebook for Businesshttp://www.facebook.com/group.php?gid=2358208324The community itself has 39000 members.Articles gets posted in almost every 3 hrs.Similarly, entrepreneurs and developers from more than 190 countries build with Facebook Platform.More than 2.5 million integrated websites.Over 80 of comScore'sU.S. Top 100 websites and over half of comScore'sGlobal Top 100 websitesFB Business Network
Cost and Budgeting CPC/CPMSchedulingDeliveryReportingAd performance matrixDemographic matrixSocial MatrixResponder profilesThese ads usually appears on the right hand side of a facebook page. The display of ads are not mere by chance but involves profiling of active member.Most of the time click on ad ends up with more ads of similar kind on home page.FB Advertisement
“Over 12 months, CM Photographics generated nearly $40,000 in revenue directly from a $600 advertising investment on Facebook. Of the Facebook users who were directed to CM Photographics' website from the ads, 60% became qualified leads and actively expressed interest in more information.”Facebook Ads provides CM Photographic the ability to target their exact demographic.Example :24 – 30 years old women whose relationship status on Facebook indicated that they were engaged.FB Ads Advantage
The results from StorQuest'sFacebook ad campaign were one of their highest performing online advertising efforts:Over 50% increase in total rentals versus prior year at the same store.10% conversion rate from visits originating from Facebook Ads.On par with Google AdWords on a cost-per-lead and cost-per-customer basis.$1.25 CPC delivered $10.25 cost-per-lead.$100 average rentals; $600 average life time value per customer.G5 found success setting up a series of Facebook Ad campaigns targeted to college students at 21 campuses prior to Summer break for StorQuest self service storage facilities. Real-time suggested bids for our auction-based system provided guidance that enabled G5 to hone ad effectiveness based on their various targeting filters (age, college level and location).FB Ads Advantage
The results from StorQuest'sFacebook ad campaign were one of their highest performing online advertising efforts:Over 50% increase in total rentals versus prior year at the same store.10% conversion rate from visits originating from Facebook Ads.On par with Google AdWords on a cost-per-lead and cost-per-customer basis.$1.25 CPC delivered $10.25 cost-per-lead.$100 average rentals; $600 average life time value per customer.G5 found success setting up a series of Facebook Ad campaigns targeted to college students at 21 campuses prior to Summer break for StorQuest self service storage facilities. Real-time suggested bids for our auction-based system provided guidance that enabled G5 to hone ad effectiveness based on their various targeting filters (age, college level and location).FB Ads Advantage
“Average campaigns for ANA result in CTR of 8 - 12%. Facebook Ads resulted in a 25% CTR. Conversions resulted in positive ROI which is unique for ANA considering their product is not an impulse purchase for most people and Japan is not traditionally seen as a leisure destination.”With Facebook Ads one can turn advertising message into a trusted referral by including content from a user's friends who are already affiliated with your products.FB Ads Advantage
 Pepsi quickly apologized via Twitter for an insensitive Pepsi Max ad that depicted "one lonely calorie" committing suicide.Dominos contaminated food case of 2009.Taco Bell on Facebook offered free tacos, encouraging customers to make up their own minds about the beef in question. Saved 7million fans.Social media, by its very nature, promotes democracy and presents challenges for dictators attempting to pass off as fact anything other than the truth. http://blogs.hbr.org/cs/2011/08/the_simple_way_to_avoid_social.htmlFacebook to the Rescue
Thank you

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Facebook ppt

  • 1. By : G. SwapnilFOLLOWINGFRIENDS
  • 2. facebookFor the world of business….abc@gmail.comUsernamedo_not_disclose*****PasswordLogin
  • 3. We will shortly see various aspects of Facebook likeCommunitiesPagesLikeTop newsAdvertisements on FacebookCustomer Targeting toolsBut first lets visit the profile of facebook founder Mark Zuckerbergand look at his recent activities.Welcome
  • 4. Mark Zuckerberg added 750 million active users to Facebook.Mark Zuckerberg50% of the active user log on to FB once in a given day. commentPeople spend over 700 billion minutes per month on facebook.300,000 users added translator to their facebook site.Mark Zuckerbergadded 250 million active facebook users from mobile phones.Mark ZukerbergMark Zuckerberg
  • 5. I’m worth $13.5 Billion!Info:Lives in Palo Alto, CaliforniaKnows English, Mandarin Chinese,From Dobbs Ferry, New YorkBorn on May 14, 1984http://www.facebook.com/zuckI am the youngest Billionaire of the world
  • 6. It was the result of survey conducted till 7 August, 2011 at 1:00 AM.Why do you like FB?95086836218325132420967142222152714192657
  • 7. Swapnil G. Enjoyin Thank you Mark!Swapnil G. Enjoyin Guys!! tell me the various ways with which we can use facebook interface for business?Swapnil G. EnjoyinYou, PankajArora, Alok, Rashi, and 2 more like your status. . Comments 4Tulesh Dude! I’ve been using this to promote my community Koffee with Tuleshwar. I’m making strong political network ;)….Nikita Sharda I spent my summer training trying to promote my company’s event Ispire on facebookya.. :D! It did receive a great success :P…RashiI like shopping. Usually facebook finds out what I really want to buy and offers me exiting prices. I can’t resist to click on it!AlokI’m an entrepreneur. Usually I love writing CEO blogs, my requirements, current analysis and of course increasing my business network!PankajAroraI not only use it for my business purpose! I also like to give facebook as an assignment to our student to learn business aspect of it! :)
  • 8. FB Create a PageLocal Business or PlaceCompany, Organization, InstitutionBrand or ProductArtist, Band or Public FigureEntertainmentCause or CommunityKoffee With Tuleshwar207 members (http://www.facebook.com/groups/147512945304243/)The community was created with a vision to meet with the politicians and entrepreneurs of Chhattisgarh and build future relationships. So far the community is successful and has top names of the state.FB Create A Page
  • 9. An event that encourages children for real life problems.Students will develop a business models and faculties from IIT and BITS – Pilani will be their mentors.Selected facebook because every teenager is found on facebook. Ispire by Phyzok(http://www.facebook.com/pages/Ispire-by-Phyzok/255409734470667)A page created by the director of the company. Nikita, a summer intern helped in promoting the company thereby building up relations as well as getting her future career fixed.FB Business Page
  • 10. Facebook for Businesshttp://www.facebook.com/group.php?gid=2358208324The community itself has 39000 members.Articles gets posted in almost every 3 hrs.Similarly, entrepreneurs and developers from more than 190 countries build with Facebook Platform.More than 2.5 million integrated websites.Over 80 of comScore'sU.S. Top 100 websites and over half of comScore'sGlobal Top 100 websitesFB Business Network
  • 11. Cost and Budgeting CPC/CPMSchedulingDeliveryReportingAd performance matrixDemographic matrixSocial MatrixResponder profilesThese ads usually appears on the right hand side of a facebook page. The display of ads are not mere by chance but involves profiling of active member.Most of the time click on ad ends up with more ads of similar kind on home page.FB Advertisement
  • 12. “Over 12 months, CM Photographics generated nearly $40,000 in revenue directly from a $600 advertising investment on Facebook. Of the Facebook users who were directed to CM Photographics' website from the ads, 60% became qualified leads and actively expressed interest in more information.”Facebook Ads provides CM Photographic the ability to target their exact demographic.Example :24 – 30 years old women whose relationship status on Facebook indicated that they were engaged.FB Ads Advantage
  • 13. The results from StorQuest'sFacebook ad campaign were one of their highest performing online advertising efforts:Over 50% increase in total rentals versus prior year at the same store.10% conversion rate from visits originating from Facebook Ads.On par with Google AdWords on a cost-per-lead and cost-per-customer basis.$1.25 CPC delivered $10.25 cost-per-lead.$100 average rentals; $600 average life time value per customer.G5 found success setting up a series of Facebook Ad campaigns targeted to college students at 21 campuses prior to Summer break for StorQuest self service storage facilities. Real-time suggested bids for our auction-based system provided guidance that enabled G5 to hone ad effectiveness based on their various targeting filters (age, college level and location).FB Ads Advantage
  • 14. The results from StorQuest'sFacebook ad campaign were one of their highest performing online advertising efforts:Over 50% increase in total rentals versus prior year at the same store.10% conversion rate from visits originating from Facebook Ads.On par with Google AdWords on a cost-per-lead and cost-per-customer basis.$1.25 CPC delivered $10.25 cost-per-lead.$100 average rentals; $600 average life time value per customer.G5 found success setting up a series of Facebook Ad campaigns targeted to college students at 21 campuses prior to Summer break for StorQuest self service storage facilities. Real-time suggested bids for our auction-based system provided guidance that enabled G5 to hone ad effectiveness based on their various targeting filters (age, college level and location).FB Ads Advantage
  • 15. “Average campaigns for ANA result in CTR of 8 - 12%. Facebook Ads resulted in a 25% CTR. Conversions resulted in positive ROI which is unique for ANA considering their product is not an impulse purchase for most people and Japan is not traditionally seen as a leisure destination.”With Facebook Ads one can turn advertising message into a trusted referral by including content from a user's friends who are already affiliated with your products.FB Ads Advantage
  • 16.  Pepsi quickly apologized via Twitter for an insensitive Pepsi Max ad that depicted "one lonely calorie" committing suicide.Dominos contaminated food case of 2009.Taco Bell on Facebook offered free tacos, encouraging customers to make up their own minds about the beef in question. Saved 7million fans.Social media, by its very nature, promotes democracy and presents challenges for dictators attempting to pass off as fact anything other than the truth. http://blogs.hbr.org/cs/2011/08/the_simple_way_to_avoid_social.htmlFacebook to the Rescue