Himalaya Facebook Campaign
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The document describes a marketing campaign conducted by Himalaya to engage customers and raise awareness of its product range without paid marketing. It launched a quiz on its TVC ads within a Facebook app to generate interest. Participants who answered quiz questions received personalized skin care product recommendations and access to educational video content. The campaign was successful in generating over 5,000 responses and raising the brand's profile through creative digital engagement at no advertising cost.
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Clay Telecom had held a Facebook Quiz Contest in end of the 2013. This is the success story of the Facebook campaign.
Facebook campaign creation
The document provides an overview of key concepts for creating a Facebook advertising campaign, including:
- Campaigns contain ad sets which contain individual ads and allow controlling the campaign objective.
- Objectives include clicks, conversions, page likes, app installs, and more.
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Social Media Case Study : Kalinga Lancers ( HIL Team ) Facebook Campaign by P...
- The document discusses a Facebook campaign for the Kalinga Lancers field hockey team from January 11th to February 18th 2014.
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Social media provides an effective low-cost platform for advertising campaigns to engage customers. Video ads and YouTube channels can draw attention. Creating Facebook and Instagram ads allows targeting specific audiences, while short promotional videos using hashtags across different social media can increase visibility. Properly setting campaign objectives, budgets, and creative elements like compelling videos optimizes advertising on social media.
Skincare E-Comm Platform Case Study.pptx
These three skin care product companies use Facebook advertising, including image, video, and carousel ads, all with a "Shop Now" call to action. They also list products on Google Merchant Center and third-party sites to reach more customers. Additionally, they create blog content, YouTube videos, and engage on social media to build trust and educate customers on products. Their websites feature clear product catalogs and landing pages designed for high conversion.
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For More such content Visit our Website: https://www.digitalsandipacademy.com/
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Digital Marketing Portfolio
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Apocalypse Credential 2016
We are IMC agency, we provide the services for both above and below the line for any industry. Please contact us for more information. Mail: tu.nguyen@apocalypse.vn
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This was a 5 week long campaign and was initiated with a set of five 30-second specially conceptualized, scripted (by CogMat) and created videos (with a production house) that were launched on the brands YouTube channel, links are below:
Episode 1: http://www.youtube.com/watch?v=VpiZ890QGx8
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Episode 3: http://www.youtube.com/watch?v=9g4V-EmgzFA
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These videos were tied onto an exclusive microsite www.101usesofgadgets.com that gave the essence of the campaigns with options for users to upload their own uses of useless gadgets.
Digital marketing management of Activia: a long-distance race
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5 Things We Learned From Testing Ad Creative Across Paid Social Channels
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BEST DIGITAL MARKETING TRAINING INSTITUTE IN BANGALORE
The document provides examples of successful digital marketing campaigns from various companies like Apple, Zappos, Nike, Dabur, Redbull, Uber, Gillette, Philips, Zomato, Vicks, and Envelopes.com. It describes the objectives and outcomes of each campaign, such as Apple's #shotoniphone campaign that had 6.5 billion media impressions worldwide and Zappos' search engine marketing that generates 20% of its total sales. Overall, the examples demonstrate how different digital marketing tactics like social media, influencer marketing, video campaigns, and email marketing can effectively promote brands and products.
Amrita Shadangi portfolio
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This presentation is intended primarily for business people who are tasked with understanding, interpreting, and acting on social data — executives, strategic planners, social strategists, and marketers. It outlines the opportunities for leveraging social media applications like Facebook and Twitter with clear and pragmatic steps to ensure marketers are gaining insights, measuring effectively, interpreting accurately, and taking appropriate action with their campaigns.
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Learn Digital Marketing today and start earning. Develop your skill by grow partner, join today by copy & paste this link in your browser: growpartner.in/success-guide/Mani11
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Integrated digital campaign and strategy
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Building Digital NBFC Products
Financial technology startups are emerging at a faster pace than ever. They are providing better and faster technology solutions compared to traditional players by being completely online, quicker, and more hassle-free. Many startups are using open source technologies which provide benefits like flexibility, adaptability, agility, low cost, security, and customization. The document discusses several examples of fintech startups like Avant, Monedo, Zhong An, Simple, and Wealthfront and their innovative business models before outlining Kuliza's approach to building digital NBFC products, which focuses on being end-to-end online, agile, consumer-centered, integrated, data-driven, cloud-scaled, and goal-
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Social Technology Quarterly Issue 09
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Can do. Will do. Still do.
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2) E-commerce sites need to go beyond usability and navigation to provide an engaging user experience that makes customers feel committed. Several persuasive techniques can be used, but the key is understanding the emotional triggers of the target audience.
3) Seven principles of PET design are discussed: understanding what customers can do, will do, and still do on a site; reciprocity; scarcity; gravitating toward middle options; sensitivity to food, sex, danger and offspring; small wins; and social validation. These principles leverage human psychology
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Functionality vs. Aesthetics in Design
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Summary: Businesses have employed Near Field
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Clocking time on social networks
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Summary: People spend an ever increasing amount of time
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Carpe Datum! Who knows who you are?
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Internet and the local business
This article, written by Rahul Gupta, Product Manager at Lexity.com, was published in issue 07 of the Social Technology Quarterly.
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Engaging the Next Generation of Luxury Buyers
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Himalaya Facebook Campaign
- 1. Success Story Himalaya TVC Contest
- 2. Objective Engage the Target audience with the product. Build awareness for the entire product range. Engage audience on a zero paid marketing budget
- 3. Solution Launch a quiz around Himalaya TVC . Also create a content platform around its product range. Create personal engagement around Himalaya products and the participants.
- 4. Execution How the campaign worked?
- 5. Landing page Participants had to enter few details to participate in the free yourself contest.
- 6. Quiz Questions Participants answered multiple choice quiz questions based on the Himalaya TVC.
- 7. Ending page of contest On finishing the contest, the app gave options to visit the content platforms.
- 8. Content Page There were embedded YouTube videos about Skin care that participants could see once they had participated
- 9. Product Recommendation Himalaya’s products were recommended to participants on the basis on their skin types along with the directions to use it. A personalised engagement was created.
- 10. Results
- 14. Facebook app A seamless Facebook app was created to execute the idea The technologies used were Python, Facebook Application, Javascript
- 15. Thank You