The document outlines key features for an online portal for school supplies. It discusses understanding the needs of customers like Nikita Sharma who struggle to find all necessary supplies in one place. Currently, options are frustrating as products are scattered across categories. The proposed portal would be a one-stop mobile app allowing purchase of all student needs while addressing issues of other portals. Key differentiating features would include integrating with school calendars, in-app chat, customized subscriptions, notifications, in-school pickup stores, and advanced analytics for personalized recommendations.

1. KEY FEATURES FOR
AN ONLINE PORTAL
FOR SCHOOL SUPPLIES

2. Understanding the customer
LET’S UNDERSTAND THE CUSTOMER

3. Nikita Sharma
Mother of 11 year old school going child
Age: 34 Years
Need
Has to visit the market and go through multiple stores to
purchase products needed for her child’s school and education
Online Options
She often logs on to multiple online eCommerce portals but
often the search is frustrating as all the products are not
available on one platform. Also, the products are scattered
across the categories which makes product discovery tedious
and very difficult
Pain Points
 Frequent requirements lead to visiting market often that
clash with her professional commitments
 Browsing through online portals is tedious and frustrating
 Has to compromise with the quality of the product due to
lack of availability and time
I would love to an online portal or mobile app, that
allows me purchase all the products that my child need
for his school without worrying about the struggle of
visiting a market
This research was done as a part of the pitch for a retail enterprise

4. WHAT ARE THE OPTIONS AVAILABLE?
This research was done as a part of the pitch for a retail enterprise

6. ISSUES WITH CURRENT
PORTALS
Too much clutter
‘School Supplies’ are one of the many categories
Don’t cater to all the needs
Not specifically relevant to school’s curriculum
Lacks Intelligence for Better Recommendations
This research was done as a part of the pitch for a retail enterprise

7. HOW DOES ONE STAND OUT?
This research was done as a part of the pitch for a retail enterprise

8. GIFTING
MONTHLY SUBSCRIPTIONS
SPORTS ACCESSORIES
CLOTHES & FOOTWEAR
SCHOOL SUPPLIES
Mobile App
One-stop solution for the parents
to address all the needs of their
school going children
This research was done as a part of the pitch for a retail enterprise

9. KEY DIFFERENTIATING FEATURES
This research was done as a part of the pitch for a retail enterprise

10. CALENDAR
 The app will connect with the School’s Calendar so that
parents are able to track the upcoming events in the
school
 Parents can check the list of events such as Sports
Day, Exams etc and also find the checklist of thins
needed for the event
This research was done as a part of the pitch for a retail enterprise

11. IN-APP CHAT
 The App will allow the parents to chat with other
parents and teachers for recommendations or
suggestions
This research was done as a part of the pitch for a retail enterprise

12. CUSTOMISED SUBSCRIPTIONS
 Parents can customize the list of products and create
monthly subscriptions
 Based on the subscription, the products will be
replenished on monthly or bi-monthly basis
This research was done as a part of the pitch for a retail enterprise

13. NOTIFICATIONS
 Based on the upcoming events and upcoming
replenishment, the app will send the push notifications
to the parents
This research was done as a part of the pitch for a retail enterprise

14. IN-SCHOOL PICKUP STORES
 With prominent schools, the barnd can enter into tie-up
and set up pick-up stores at the school, so that there
are no hassles in the delivery
This research was done as a part of the pitch for a retail enterprise

15. ADVANCED ANALYTICS
 With advanced analytics, the app can recommend
personalised products based on the understanding of
the user, past purchase and popular products in that
age-group
This research was done as a part of the pitch for a retail enterprise

16. THANK YOU