The document discusses the future of marketing through gamification and mobile applications, examining concepts such as gamification, design principles, and consumer preferences. It evaluates app performance using various metrics and outlines strategies for taking apps to market. Additionally, it highlights both the benefits and potential downsides of gamification in enhancing customer engagement.

1. Ms. Anubha Rastogi
Astt. Prof, Vidya School Of Business
2017-18
FUTURE OF MARKETING GAMIFICATION AND APPS

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What Is Gamification?
Anubha Rastogi | VSB

3. Trends in Gamification?
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4. Design principles in
Gamified apps.
Different types
of gamers
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5. Why do Consumer like Gamification
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6. How Games Affects our brains
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7. Gamification in action
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8. Gamification in action
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9. Gamification: the Downside
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10. Value creation through Gamification:
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11. The world of apps:
Anubha Rastogi | VSB

12. The world of apps:
Types of APP:
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13. Evaluating apps performance :
Performance Metrics
MEASURING APP
EFFECTIVENESS
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Anubha Rastogi | VSB

14. Evaluating apps performance :
User, Usage And Demographics Metrics
Anubha Rastogi | VSB

15. Evaluating apps performance :
Engagement Metrics
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16. Evaluating apps performance :
Business Metrics
Anubha Rastogi | VSB

17. Taking your app to the market :
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18. Winning with mobile Apps:
Anubha Rastogi | VSB

19. The world of apps: AdMob
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20. Gamification and Apps
making marketing fun for your customers BENEFITS
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21. What The Future Holds
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Anubha Rastogi | VSB