Paid marketing (part 2): Facebook Campaigns and other marketing tools
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In this slide show, the team at Green & Red Technologies walks you through paid Facebook ad campaigns. The last half of the slide show deals with other marketing tools and gives options for mobile advertising.
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Facebook advertising best practices
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The Power of Social Media- Facebook Analytics and Advertising
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How To Use Social Media For Your Business - LetsDigital Mahesh Gangurde
Use Social Media For Your Business To Increase Traffic To Your business Website/pages , engage with your audience and track it.
Social Media Maekyting
Social Media is one of the most effective communication and advertising channels. But
cutting through the noise can be challenging, and often, marketers must use paid social
marketing strategies to amplify their message in social platforms.
FACEBOOK ADVERTISING 2014
Facebook advertising allows businesses to create targeted ads on Facebook to promote their pages, products, and services. There are several types of Facebook ads businesses can create, including click to website ads, page post ads, and offer claim ads. Creating effective Facebook ads involves defining goals, choosing a target audience based on location, demographics, and interests, designing ads with eye-catching images and compelling text, and setting an appropriate budget and bid price. Businesses should also set up tracking and use Facebook's reporting tools to optimize their ads for maximum results.
Tài liệu quảng cáo Facebook advertising 2014
Facebook advertising allows businesses to create targeted ads on Facebook to promote their pages, products, and services. There are several types of Facebook ads businesses can create, including click to website ads, page post ads, and offer claim ads. Creating effective Facebook ads involves defining goals, choosing a target audience based on location, demographics, and interests, designing ads with eye-catching images and compelling text, and setting an appropriate budget and bid price. Businesses should also set up tracking and use Facebook's reporting tools to optimize their ads for maximum results.
Growing your business with Facebook
Slides from a workshop with the Drogheda Chamber of Commerce giving tips on using Facebook for business.
Fb planning strategy
This document provides tips for marketing on Facebook, including posting engaging content like photos and questions, being responsive to users, and using contests and promotions. It recommends posting 2-5 times per day, monitoring engagement metrics, and potentially spending on ads for broader reach. Key aspects of a Facebook business page are highlighted such as the cover photo, profile information, and allowing user comments.
Social media marketing sales presentation fe pptx
The document discusses using social media, particularly Facebook, Google+, YouTube, and Twitter, to grow a business. It provides statistics on usage and demographics of each platform. It then gives recommendations and best practices for setting up pages and profiles, creating engaging content, using advertising, building communities, and other strategies to help businesses connect with customers and generate sales through social media.
Facebook
1) Facebook is a popular social media marketing channel with over 4.8 million members in Ontario alone and a total of over 11 million Canadian users.
2) The document provides statistics on Facebook demographics and discusses pros and cons of Facebook marketing.
3) Examples are given of small businesses that found success using low-cost Facebook ads to target relevant audiences.
How and why you should spend money on facebook.
This document discusses strategies for businesses to spend money on Facebook advertising and engagement. It outlines key reasons for businesses to have a Facebook presence, including reaching millennials and local customers. It provides tips for generating leads through Facebook, such as using calls-to-action and targeted advertising. The document also explains how to set objectives and metrics for Facebook campaigns, including increasing page likes, clicks to a website, and video views. Overall, it promotes integrating Facebook into marketing strategies and testing different post types and promotions.
Social media advertising guide
Social Media is one of the most effective communication and advertising channels. But
cutting through the noise can be challenging, and often, marketers must use paid social
marketing strategies to amplify their message in social platforms.
Even though you might have created a really insightful piece of content, it can be hard to
reach the right audience, especially in the beginning, where no one knows you or your
brand. You can use social ads to boost your existing content, for example your Facebook
posts or your blog.
Highly targeted ads on social media can help you reach exactly the people who care
about your content. The ability to target potential readers and customers based on
demographic data, behaviors, and very specific interests is the biggest strength of social
media ads.
But social ads are not limited to promoting content; they are also a great way to advertise
products, drive traffic to your website or online shop, or collect contact information for
your email campaigns.
In this guide, you learn what is possible in several leading platforms and learn how to
evaluate which platform is right for your message and your audience. On the next pages
we cover six major social media platforms: Facebook, Instagram, Twitter, Pinterest,
Snapchat, and LinkedIn. Each of these sites has more than 100 million monthly active
users.
This guide is a short excerpt from the Udacity Digital Marketing Nanodegree program – a
comprehensive and highly interactive course that teaches you all you need to know to
become a Digital Marketer.
Social Media Adv Guide Ebook
This document provides an overview and guide to advertising on major social media platforms, including Facebook, Instagram, Twitter, Pinterest, Snapchat, and LinkedIn. It describes the types of ads each platform offers, how ads appear on each platform, available targeting options, minimum budgets, and case studies of companies that have successfully used ads on each platform. The goal of the guide is to help marketers evaluate which platform is best for their messaging and audience.
Social Media Advertising Guide كل اللي تحتاج تعرفه عن اعلانات السوشيال ميديا
كل اللي تحتاج تعرفه عن الاعلانات في الفيسبوك وتويتر وانستجرام ,ولينكيد إن والابلكيشنز والتسعير وهتلاقي حالات للدراسة
من Udacity
Facebook Marketing Guide
Facebook marketing is growing rapidly but still in its infancy compared to search marketing. This document outlines a 3-step process to build successful Facebook marketing: 1) Define business aims and objectives like increasing brand awareness or leads/sales, 2) Build a great Facebook page with tools like Tab Site and Push Social, 3) Advertise to targeted audiences using Facebook ads and retargeting. Microtargeting software is key to quickly identifying the most effective ad campaigns. A case study shows how Lakes Cottage Holidays used these techniques to gain over 9,000 likes and thousands of emails in 2 months at low cost.
Social Marketing: 2015 Trends
We look at the changing scape of social marketing, including Facebook's dominance, how organic reach is truly a grind and how paid social ads can put you ahead. We also touch on re-targeted advertising campaigns.
Building your reputation as a small business or an entrepreneur on social med...
Are you an entrepreneur, a startup or a SME looking for some visibility and leads online?
Here are the slides of a talk we have delivered at the French Chamber of Commerce and Industry in Singapore, in April 2015, to an audience of Entrepreneurs and small business owners.
After a few slides introducing what is the online world and how to make it understanble from a Digital, Social and Mobile perspective, we dive into how Marketing as a trade is being renewed in the digital age.
Market Research is being replaced by Social media listenting. Traditional adversiting in the media is being replaced by online ads, more targeted and traceable. PR is being renewed thanks to new influencers (bloggers, twitter account, chatgroups) that can be identified in order to hit only people relevant to your business.
You will find also a series of free or almost free to use tools to setup a website, create a visual charter and design, produce content and schedule it on social media.
We finish this talk with a focus on Content Marketing, the key of any online strategy, and how your brand, whatever small it is, must act as a media and bring AMAZING content to attract crowds to your website.
We are a social media agency based in Singapore and Paris, ping us at hello@agencetesla.com
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Social Media Advertising Guide كل اللي تحتاج تعرفه عن اعلانات السوشيال ميديا
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
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With Regards
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Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
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Paid marketing (part 2): Facebook Campaigns and other marketing tools
- 1. Paid Marke*ng Pt. 2: Facebook Ad Campaigns & Other Tools
- 2. Running a Facebook Ad Campaign is EASY!
- 4. Facebook Gives You Lots of Options
- 5. So First Decide What You Want... Facebook Page Likes OR Drive Traffic to Website
- 6. If your aim is FACEBOOK LIKES Try Boosting Post Engagement
- 7. Or Creating an Ad for your Page
- 8. If your aim is WEBSITE TRAFFIC Let Facebook help you create an ad linking to your site
- 9. then go further and track what people do after they click your Facebook ad
- 10. The hard part: Making your campaign GREAT
- 11. Preparation 1. Decide on a great offer 2. Demographic Research (for Targeting) 3. Write compelling ads (with good images and written copy) 4. Commit to frequent testing & ad rotation
- 12. Targeting Your Audience Create groups of targets prioritized by relevancy and budget accordingly 1. Highest priority, highest spend: Parents 2. Medium priority, medium spend: Middle-aged women 3. Low priority, low spend: TOYS Age 65+
- 13. Write Compelling Ad Copy - Questions - Testimonials - Calls to Action - Reflect target demographics
- 14. Choose a Compelling Image - Shocking - Celebrities - Animals - Smiling People - Picture of a goal / dream - Locally recognizable (if using geotargeting)
- 15. Frequent Testing & Ad Rotation - Always test multiple ads at the same time - pause ads that never perform well - pause ads that dip in performance (can restart them again later) - Edit faltering ads by changing border color, changing headline, or changing image
- 16. Other best practices Use Facebook specific offers, discounts or checkout codes
- 17. Did You Know: Everything We’ve Shown You Converts to MOBILE
- 18. SMS Ads Ads in Mobile Apps Ads on Mobile Browsers
- 19. Here are some other tools you might find useful…
- 20. 1. “Alexa Rankings” -- alexa.com
- 21. 2. “Google Trends” - Google.com/trends Know what’s popular when its popular
- 22. Advanced Marketing Automation Tools