BMA349

1. Campaign Pitch Presentation

2. Established in 2010
Over 10,000 clients
Convenient
locations
Experienced staff
Award winning
excellence

3. - Understanding your
advertising needs
- Professional
-24 hour contactable
-Advanced software
experience
-Providing long-term
value
Strengths

4. Who is the Target Market?

5. Lack of Social Media
advertising across all
platforms
Social Media Campaigns
“selfie competition”
No twitter or google +
No review option on
Facebook
Unrelated campaigns that do
not link to target market

6. Social Media
Snap chat
Smartphone app
Check in function on Facebook
Google +
Twitter
Theme of Instagram posts
Related Instagram competitions
Social media strategy

7. Currently not targeting new customers
Why not try the radio?

8. Proposed Strategies
Incorporate new brand logo and slogan into packaging
to increase awareness and consistancy
Colouring and structure of cafes and advertising to be identical
Vibrant in store signage
Planned social media strategies

9. BillboardsHave you had your
Hudsons Coffee today?

10. Hudsons should
In Conclusion..
Increase
social
media
Radio
Billboard
Loyalty to
target
market
through an
App
Consistency
in brand,
logo,
slogan,
theme