Clay Telecom had held a Facebook Quiz Contest in end of the 2013. This is the success story of the Facebook campaign.

1. Case Study - Facebook Campaign
By - Ravi Kumar Keshri

2. What is Clay Telecom?
Clay Telecom is an international SIM card
provider which provides international roaming
services like voice, data and Blackberry services
to travellers who are visiting abroad from India.

3. Clay Fiesta Contest
 Type – Quiz Contest
 Durations – 25th Dec ‘13 to 1st Jan ’14
 Theme – Every Day New Theme

4.  Increase the Facebook Likes
 Increase the engagement on Facebook page
 Brand Awareness

5.  Run a quiz contest on the FB Page.
 Create buzz 2 days before with paid posts.
 Ask 5 questions every day.
 Promote all questions with paid ads.
 Announce 1 winner per day.
 Lure Facebook users with easy questions and
promised gifts.

6. Parameters Stats
Likes as on 24th Dec'13 8360
People Engagement 172
Page Reach (1st-24th Dec'13) 37267
Likes/Day (Average in 2013) 12
Spent / Day ₹100
CPL ₹ 8.33

7. Step 1 - First post was posted on 1 day before
the contest ie 24th Dec and promoted it.
Result – 59 Likes, 10 Comments, 3 Shares

8. Step 2 – On 25th Dec posted a “Note Post” with
all rules and conditions.

9.  Duration of the Contest 25 – 31 December, 2013
 The participant of this contest must become a fan of Clay
Telecom Facebook page.
 Each question should be answered in the post and not on
the wall. Do remember that the wall entries will not be
considered.
 Five Questions will be posted every day between 10.00 am
and 6.30 pm.
 The winner shall be announced the next day on the basis
of quick responses and total number of right answers.
 Bumper prize winner will be one of the 7 lucky winners,
who won during the week.
 The winners will be decided by the management of Clay
Telecom. In case of any dispute, the decision of the
company will be final.

10.  Every day had a unique theme
Christmas, Food, Movies, Travel, Sports,
Technology & Festivals.

13.  Post Likes – Average 100 - 150 likes on
every post.
 Post Shares – Average 35 - 40 Shares on
every post.
 Post Comments – Average 120 – 180
comments on every post.

14. Likes
Likes Insight during Contest
Likes as on 24th Dec'13 8360
Likes as on 1st Jan'14 11264
Total Likes Gained 2904
% increase in Page Likes 603.5%

15. Engagement
Page Engagement during Contest
People Engaged without
contest
172
People Engaged from
25th to 1st jan
2626
Difference in Page
Engagement during
Contest
2454
% increase in
Engagement
329.8%

16. Page Reach
Total Page Reach Insight during Contest
Page Reach from 1st-
24th Dec'13
37267
Page Reach from 25th
Dec-1st Jan'14
199449
Total Reach increased
from 25th-1st Jan'14
162182
% increase in Total Reach 807.2%

17. Costing
Costing
Parameters
Without
Campaign
During
Campaign
Differences
CPL ₹ 8.33 ₹ 3.7 -224%
Total Spent
₹ 24190.32 ₹ 10800 -224%
(2904 Likes)