The document describes an innovative mobile engagement solution called intARact that allows television viewers to interact with brands by capturing logos on TV screens using their mobile cameras. This provides dialog between brands and consumers and higher returns on investment for sponsors. In a test with a program reaching 500,000+ viewers, the solution generated over 5,000 interactions lasting an average of 6 minutes each at a cost less than 5% of traditional activations per user.

1. " TV viewing would never be the same"

2. Challenge: To provide an innovative & interactive engagement to television audience and achieve higher ROI.Solution: Make the consumers use their mobile camera to capture the TV screens running brand sponsored program to initiate dialogue with the brand

3. intARact - The flowCapturing the logo from a mobile application Access to interesting engagements through a single download (multiple channels, multiple brands and engagements)

4. Sample engagementDetails of the awardBrand videosSocial media connectBackground videos and additional contentExclusive and timely content ensured user uptake

5. Viewer education on TelevisionTicker on TV – educating the viewers on possible engagement and take away

6. ResultsOver 5000 interactions in a 4hours program that had reach of 500K+ users.