Treebo Hotels, a tech-enabled chain of affordable and reliable hotels in India, worked with Kuliza to build an end-to-end e-commerce hotel booking platform. An Uber for hotel rooms, the platform enabled the discovery of the unorganized budget hotels segment. To know more about our recipe to design and development, take a look at our case study below:

1. TREEBO
Context Treebo enhances booking experience with Kuliza
Treebo, a budget hotel chain, wanted to kick-start its launch with a simple, elegant
website. They partnered with Kuliza to build a website that reflects their unique
proposition of high-quality hotels at an affordable price.
Technologies
VISUAL
DESIGN
USER
EXPERIENCE
BACKEND FRONTEND

2. Objectives
“
Kuliza collaborated to create a booking website with unmistakable design and
engineering. Most importantly, it’s one that we’re immensely proud of and only too
happy to direct people towards. I have no hesitation in recommending Kuliza to
anyone looking to develop a fabulous transaction gateway in the hospitality sector.
”Kadam Jeet Jain
Co-founder, Treebo
01 Delightful experience without compromising on navigation and functionality
02 Converting visitors to continuously engaged customers
03 A niche online destination for budget hotel chains
04 Balanced visibility on website between Treebo and listed hotels
05 Compatibility across devices
06 Fast and seamless backend engine to handle traffic surges

3. Challenges
Solution 01
MARKET REVIEW
First, Kuliza worked with Treebo to dive deep into market research and understand the
target audience of budget hotels. It was identified that the traffic initiated was not just
from laptops but from mobiles and tablets as well. Hence, it was extremely important to
have a responsive website.
02
BENCHMARKING
Top global hospitality sites were reviewed and it was observed that best practices
followed a clear pattern: small horizontal and collapsible navigation bars and check-in
and check-out dates on the homepage were common. The homepage was also
accompanied with a cost calculator, room information, appealing colours and legible
fonts.
03
INFORMATION ARCHITECTURE
The website was given a simple, de-cluttered, horizontal presence to keep the flow
continuous. Keeping the different persona’s in mind, a location widget was added to
highlight local attractions. To balance brand presence with other hotels, the homepage
contained only the Treebo brand. Based on dates and room availability, the user
Don’t have any in the right structureProblem:
Dynamic addition of features within
given timelines
Problem:
Integration of third party booking
engines and API errors
Fix:
Parallel execution of design and
development phase along with agile
sprint wise development
Fix:
R&D into understanding third party
APIs and modifying implementation
for smooth integration
Problem:
Bridging gap between booking and
overall experience
Fix:
Elegant visuals took over the classic
yet simple website. Appealing
colours to address freshness and
vitality, an accordion navigation, a
convenient sticky feedback button,
and sharp distinct fonts to address
codes

4. chooses a hotel depending on their preference and convenience. To facilitate easy
booking, the user experience and interactions were simplified.
04
WIREFRAMES
As a result of different personas, a skeleton flow of the website was laid out. It was
ensured that the designs were compatible across all devices.
05
VISUAL DESIGNS AND UI DEVELOPMENT
Kuliza assisted Treebo with designs that were simple yet scientific. As the most
important aspect of the design process, this step involved effort in ensuring all
challenges were addressed. The main ingredients of the website were: elegant and
enhanced visuals replaced the classic yet simple Treebo website; appealing colours to
add freshness and vitality; an accordion navigation; convenient sticky feedback button;
and sharp distinct fonts to address the challenge of readability versus legibility.
06
APPLICATION DEVELOPMENT
The site was built using Django framework to ensure rapid development outputs. To
manage scale and traffic spikes, Kuliza designed a horizontally scalable architecture
using AWS Ec2, Gunicorn Supervisor, Nginx. In addition, PostGreS was also used to
achieve scalability in reads and writes. Simultaneously, Kuliza worked with exposed
APIs from Hotelogix (a third party hotel booking engine) as it offers a centralized,
comprehensible and flexible way to manage operations seamlessly. CCAvenue was
used as the payment gateway. The complete development was done using agile
development methodology to derive quick development outputs and rapid
client and market feedback.
Capabilities • 2x increase in searching budget hotels using an integrated map feature
• Quick book option enables customer loyalty
• 5000 visitors per day