This was a 5 week long campaign and was initiated with a set of five 30-second specially conceptualized, scripted (by CogMat) and created videos (with a production house) that were launched on the brands YouTube channel, links are below:
Episode 1: http://www.youtube.com/watch?v=VpiZ890QGx8
Episode 2: http://www.youtube.com/watch?v=mDp-n8qtufQ
Episode 3: http://www.youtube.com/watch?v=9g4V-EmgzFA
Episode 4: http://www.youtube.com/watch?v=Bnari4vQxUA
Episode 5: http://www.youtube.com/watch?v=K4PQE1lccvA
These videos were tied onto an exclusive microsite www.101usesofgadgets.com that gave the essence of the campaigns with options for users to upload their own uses of useless gadgets.
Social Media Integration for Youtube/Socialviewing/podcastadvancedsocialmedia
Social viewing allows multiple users to watch online videos together in a synchronized experience. Pepsi Sound Off is a social TV platform that allows fans to connect and discuss shows using the #pepsisoundoff hashtag. While social viewing is not yet the linchpin of social media strategies, it contributes significantly. Webisodes are short video episodes initially released online to promote brands. They can drive traffic and expand audiences. Video sharing sites like YouTube allow anyone to upload and share videos, and are major platforms used in integrated social media campaigns.
5 Ways To Fix Your Broken Mobile AdvertisingClosed
Mobile usage continues to grow among consumers, and nearly 60% of smartphone owners don't go an hour without checking their phones. Marketers are using mobile advertising to tap into their target audiences, however there are significant challenges acting as roadblocks to mobile ad success.
Don’t let these challenges stand in your way of reaching real business objectives. Find out:
- The questions you should be asking before creating mobile ads
- The five components your mobile ads must include
- How to fix your mobile ads
- And more
WATConsult is a leading digital agency based in Mumbai and Delhi that provides social media services such as audits, monitoring, management, and marketing to help businesses establish an online presence and engage with customers through platforms like Facebook, Twitter, and YouTube. They work with clients across industries like music, entertainment, mobile carriers and consumer goods to devise and execute social media strategies through contests, influencer outreach, and community building. The agency has a team of young professionals with expertise in trend analysis and leveraging celebrities and bloggers to achieve clients' social media objectives and grow their brands.
Need help learning how to market your company with Snapchat? Read this beginner's guide to get started today! For more help with using social media for your company contact BKV today at http://www.bkv.com/contact/
Pomellato is an Italian luxury jewelry brand that wants to increase its market share in the US. However, its Facebook page has attracted few fans and lacks engagement. A social media specialist was hired to develop a strategy to heighten brand awareness on Facebook. Through research, the specialist found luxury brands struggle with encouraging engagement while maintaining an exclusive brand image. The specialist must determine how Pomellato can create an engaging Facebook presence without compromising its prestige, and develop a strategy that brings additional value to fans.
Jen Begeal has developed digital marketing campaigns for various brands including Ne-Yo, Legacy Truth anti-smoking campaign, Warner Brothers film Creed, and BronxNet TV. She has experience with social media marketing, email marketing, data analysis, mobile marketing, integrated marketing, and transmedia storytelling. Her roles have included developing strategies, creating content, managing teams, and analyzing results.
The document describes two social media marketing campaigns:
1) Watsons' "Spin the Wheel" campaign on Facebook that engaged over 32,000 users and acquired 25,000 new fans.
2) LG Mobile's "Life's Good Moments" campaign featuring influencers' content across platforms that generated over 30 million content views.
YouTube is the #1 online video site and the 4th largest site on the internet with over 100 million US visitors per month and 420 million worldwide visitors. The document discusses how Google used YouTube to promote Barack Obama's 2008 presidential campaign, which leveraged Obama's momentum and focused on optimism and refreshing the brand. It details how Obama's YouTube channel had over 4.8 million views compared to John McCain's 1.6 million views, showing Pepsi chose the right context. The community responded to the campaign with over 104,000 submissions in 18 days, showing how a splash can be made without a viral hit.
Social Media Integration for Youtube/Socialviewing/podcastadvancedsocialmedia
Social viewing allows multiple users to watch online videos together in a synchronized experience. Pepsi Sound Off is a social TV platform that allows fans to connect and discuss shows using the #pepsisoundoff hashtag. While social viewing is not yet the linchpin of social media strategies, it contributes significantly. Webisodes are short video episodes initially released online to promote brands. They can drive traffic and expand audiences. Video sharing sites like YouTube allow anyone to upload and share videos, and are major platforms used in integrated social media campaigns.
5 Ways To Fix Your Broken Mobile AdvertisingClosed
Mobile usage continues to grow among consumers, and nearly 60% of smartphone owners don't go an hour without checking their phones. Marketers are using mobile advertising to tap into their target audiences, however there are significant challenges acting as roadblocks to mobile ad success.
Don’t let these challenges stand in your way of reaching real business objectives. Find out:
- The questions you should be asking before creating mobile ads
- The five components your mobile ads must include
- How to fix your mobile ads
- And more
WATConsult is a leading digital agency based in Mumbai and Delhi that provides social media services such as audits, monitoring, management, and marketing to help businesses establish an online presence and engage with customers through platforms like Facebook, Twitter, and YouTube. They work with clients across industries like music, entertainment, mobile carriers and consumer goods to devise and execute social media strategies through contests, influencer outreach, and community building. The agency has a team of young professionals with expertise in trend analysis and leveraging celebrities and bloggers to achieve clients' social media objectives and grow their brands.
Need help learning how to market your company with Snapchat? Read this beginner's guide to get started today! For more help with using social media for your company contact BKV today at http://www.bkv.com/contact/
Pomellato is an Italian luxury jewelry brand that wants to increase its market share in the US. However, its Facebook page has attracted few fans and lacks engagement. A social media specialist was hired to develop a strategy to heighten brand awareness on Facebook. Through research, the specialist found luxury brands struggle with encouraging engagement while maintaining an exclusive brand image. The specialist must determine how Pomellato can create an engaging Facebook presence without compromising its prestige, and develop a strategy that brings additional value to fans.
Jen Begeal has developed digital marketing campaigns for various brands including Ne-Yo, Legacy Truth anti-smoking campaign, Warner Brothers film Creed, and BronxNet TV. She has experience with social media marketing, email marketing, data analysis, mobile marketing, integrated marketing, and transmedia storytelling. Her roles have included developing strategies, creating content, managing teams, and analyzing results.
The document describes two social media marketing campaigns:
1) Watsons' "Spin the Wheel" campaign on Facebook that engaged over 32,000 users and acquired 25,000 new fans.
2) LG Mobile's "Life's Good Moments" campaign featuring influencers' content across platforms that generated over 30 million content views.
YouTube is the #1 online video site and the 4th largest site on the internet with over 100 million US visitors per month and 420 million worldwide visitors. The document discusses how Google used YouTube to promote Barack Obama's 2008 presidential campaign, which leveraged Obama's momentum and focused on optimism and refreshing the brand. It details how Obama's YouTube channel had over 4.8 million views compared to John McCain's 1.6 million views, showing Pepsi chose the right context. The community responded to the campaign with over 104,000 submissions in 18 days, showing how a splash can be made without a viral hit.
The document summarizes Facebook's updates from its F8 2011 conference, including new features like Timeline, Open Graph, and changes to News Feed. These updates present opportunities for brands to engage users and generate social actions, but will also create new challenges as brands compete for visibility. Brands need to focus on creating engaging content that drives user interaction to maintain their presence on Facebook.
The Nuclear Friends Foundation is a non-profit organization established to promote the benefits of nuclear energy through facts and figures. It aims to clear negativity around nuclear power by answering queries and busting myths through an interactive website and social media campaigns. National campaigns on their website and social platforms like Facebook, Twitter, and YouTube have helped increase awareness of nuclear energy as a sustainable and eco-friendly source of power, reaching over 400,000 people monthly. The foundation seeks to be recognized as an online resource providing facts about the advances and potential of nuclear technology.
Nike is the number one brand in sports products. The document analyzes and compares the Facebook marketing strategies of Nike, Adidas, and Puma. It finds that posts featuring famous athletes or touching on people's lives receive the most engagement. Nike tends to focus more on ideology while Adidas and Puma showcase products more. The document recommends Nike post more frequently and leverage events to increase consumer participation on its Facebook page.
An overview of creating an ecosystem which enables organic growth for emerging Social Media Apps. Taking an example of Likee (can also be applied to TikTok) to look at some ways
The document provides summaries of various social media marketing campaigns run by different companies. It outlines the social theater steps and key highlights/results of each campaign, including metrics like goal completion rates, engagement rates, click-through rates, and earned media projections. The campaigns promoted a wide range of products and services across different industries.
This document discusses social media marketing. It defines social media as conversation supported by online tools. It provides statistics on active users of major social media platforms like Facebook, Twitter, Google+, and highlights that 78% of people trust recommendations from other consumers over advertisements. The document then discusses using social media for brand visibility, recommendations, increasing online traffic, and persuasive marketing. It recommends primarily using Facebook, Twitter, LinkedIn, YouTube, Pinterest, and Google+ for social media marketing and outlines engagement strategies for each platform.
The document provides an overview of major social media platforms, including their audiences, how people and brands use each platform, key performance indicators, and content types. It summarizes Facebook as the most established social channel with broad global reach, though its audience is becoming more niche. YouTube is owned by Google and is the second largest search engine where people watch 6 billion hours of video per month. Instagram, owned by Facebook, has very high engagement rates and is almost entirely mobile-based, where people share photos and videos. Pinterest has a mostly female audience in the US and is used to discover and plan activities like food, home decor and fashion.
Social media encompasses platforms like Facebook, Twitter, and LinkedIn that allow users to share information with groups. It provides companies direct access to customers and opportunities to understand their interests. One quarter of the world's population uses social media daily. Facebook has over 1.3 billion users while Snapchat and Instagram are growing quickly. Companies use social media for goals like targeting new customers, generating leads, and building brand awareness. Popular trends include paid promotions, video posts, using multiple platforms, and image-based content. Strong social media presences are important as most customers research online and many are active bloggers. Common social media strategies include focusing on specific goals, experimenting creatively, championing social media use, or transforming organizations.
The document discusses selecting and implementing social media strategies. It notes that over $4 billion was spent on social media marketing in 2011. The agency provides customized social media strategies and campaigns across multiple channels including YouTube, Facebook, Twitter, and more. They offer specialized packages focused on YouTube optimization and landing pages to help drive leads and sales through an integrated social media presence.
How We Made A Social Media Success Of A Gaming EventSaurabh Pandey
We had 10 days and zero advertising budget to promote the first of its kind Gaming event targeted at school students across 6 cities in India. The idea was to create awareness and engagement among school students about the event on social media
Social Media By The Numbers: 70+ Mind-Blowing Social Media StatsFandom Marketing
Get a handle on current trends from Facebook to Snapchat in our compilation of over 70 social media stats. We’ve sourced the most credible data through 2015 from Pew Research to private studies to learn how people, customers, and businesses are using social media.
With 2016 underway, we’re reflecting on Q4 2015 to better understand the changes that came with it in the social landscape.
As always, Q4 was a busy time in social due not only to the usual holiday priorities, but also to a slew of platform updates that gave users the ability to discover and engage with content in new ways.
This document outlines Patagonia's digital marketing plan to target young adult adventure seekers aged 18-34. It recommends focusing advertising efforts on Instagram, where Patagonia has over 3 million followers, as well as Facebook and Twitter. The plan also suggests improving Patagonia's website through better search engine optimization and incorporating virtual reality experiences. Goals include selling one product for every 10 website clicks and growing online sales and website engagement by 10-25% by 2019.
This document discusses key announcements from Google I/O 2017 including new features for Google Cloud, AI, VR/AR, Android, Google Apps, and YouTube. Some highlights include Co-watching on YouTube VR to watch 360-degree videos together, bringing YouTube 360-degree videos to TVs, and Super Chat on YouTube to help creators monetize live streams. The document also covers a talk on using video marketing to grow a business through actions like providing value, uploading regularly, keyword research, and promotion.
This presentation is intended primarily for business people who are tasked with understanding, interpreting, and acting on social data — executives, strategic planners, social strategists, and marketers. It outlines the opportunities for leveraging social media applications like Facebook and Twitter with clear and pragmatic steps to ensure marketers are gaining insights, measuring effectively, interpreting accurately, and taking appropriate action with their campaigns.
The document describes a campaign called "Pizza Moments" run by Pizza Corner on Facebook. The campaign's objectives were to get fans to share photos taken at Pizza Corner and increase customer engagement with a contest. Participants uploaded photos to an application and voting began, with participants able to share voting links. The top 5 photos with the most votes won awards. The campaign saw 20 entries, 408 participants, 41 new fans, 240 votes cast, and 243 shared links clicked.
This social media case study highlights the work done by Windchimes Communications is promoting the Emerson Cup and generating participation with the users with the brand
How to Amplify a Religious Event using Digital & Social Media?Amarkant Jain
Religion, Bollywood, Cricket are three categories that have the potential to spread like wild fire on the social media. How can a religious group target new audiences and attract them to an event? A cult's philosophy can be given an effective platform on the social media. We ideated this module specially for cults who wish to make most of the digital & social media to spread the word about the philosopy. I would be happy to discuss this on amarkant.jain@gmail.com
User Generated Content for Startup MarketingG3 Partners
User-generated content (UGC) involves content created by customers, fans, or influencers that promotes a brand. An effective UGC strategy includes knowing the audience, choosing platforms like Facebook, Instagram, and YouTube, and providing tools and hashtags to encourage sharing. GoPro is an example of a company that succeeded with UGC by providing content guidelines, hashtags, and platforms. Korean startups also found success by encouraging contributions from early users and building communities. The document provides tips for companies to kick off their own UGC campaigns, such as setting goals, researching audiences, and engaging with users.
My soldierparade Case Study by Gillette WATConsult
The document describes a Gillette campaign in India called "My Soldier Parade" that aimed to connect the brand to its audience through a social cause. It involved creating an online platform where people could create virtual parades showing support for a cause and recruit friends. Over 400,000 people participated in 3 weeks, increasing Gillette's Facebook fan base by 21% and engagement. The campaign effectively paired the brand with a social cause in an interactive way that achieved viral marketing goals.
1) Social media marketing can help businesses use social networks like Facebook and Twitter to increase sales, generate leads, and build customer loyalty.
2) Google and other search engines now use social media activity like shares, links, and tweets as signals to influence search rankings and enhance news universally.
3) Many customers now use social networks to find special offers, share opinions on products and brands, and make purchases from brands they follow.
Social Media Marketing Strategy for your Business in 2020Martin van Vliet
This document provides an overview of social media marketing and strategies for different social media platforms. It discusses the growth of the digital landscape and internet usage over time. It then focuses on specific social media platforms like Facebook, Twitter, LinkedIn and strategies for using each platform for business purposes. For each platform, it provides statistics on user numbers and engagement. It also provides examples of strong brand pages on each platform and tips and best practices for using each platform's features effectively in social media marketing.
The document summarizes Facebook's updates from its F8 2011 conference, including new features like Timeline, Open Graph, and changes to News Feed. These updates present opportunities for brands to engage users and generate social actions, but will also create new challenges as brands compete for visibility. Brands need to focus on creating engaging content that drives user interaction to maintain their presence on Facebook.
The Nuclear Friends Foundation is a non-profit organization established to promote the benefits of nuclear energy through facts and figures. It aims to clear negativity around nuclear power by answering queries and busting myths through an interactive website and social media campaigns. National campaigns on their website and social platforms like Facebook, Twitter, and YouTube have helped increase awareness of nuclear energy as a sustainable and eco-friendly source of power, reaching over 400,000 people monthly. The foundation seeks to be recognized as an online resource providing facts about the advances and potential of nuclear technology.
Nike is the number one brand in sports products. The document analyzes and compares the Facebook marketing strategies of Nike, Adidas, and Puma. It finds that posts featuring famous athletes or touching on people's lives receive the most engagement. Nike tends to focus more on ideology while Adidas and Puma showcase products more. The document recommends Nike post more frequently and leverage events to increase consumer participation on its Facebook page.
An overview of creating an ecosystem which enables organic growth for emerging Social Media Apps. Taking an example of Likee (can also be applied to TikTok) to look at some ways
The document provides summaries of various social media marketing campaigns run by different companies. It outlines the social theater steps and key highlights/results of each campaign, including metrics like goal completion rates, engagement rates, click-through rates, and earned media projections. The campaigns promoted a wide range of products and services across different industries.
This document discusses social media marketing. It defines social media as conversation supported by online tools. It provides statistics on active users of major social media platforms like Facebook, Twitter, Google+, and highlights that 78% of people trust recommendations from other consumers over advertisements. The document then discusses using social media for brand visibility, recommendations, increasing online traffic, and persuasive marketing. It recommends primarily using Facebook, Twitter, LinkedIn, YouTube, Pinterest, and Google+ for social media marketing and outlines engagement strategies for each platform.
The document provides an overview of major social media platforms, including their audiences, how people and brands use each platform, key performance indicators, and content types. It summarizes Facebook as the most established social channel with broad global reach, though its audience is becoming more niche. YouTube is owned by Google and is the second largest search engine where people watch 6 billion hours of video per month. Instagram, owned by Facebook, has very high engagement rates and is almost entirely mobile-based, where people share photos and videos. Pinterest has a mostly female audience in the US and is used to discover and plan activities like food, home decor and fashion.
Social media encompasses platforms like Facebook, Twitter, and LinkedIn that allow users to share information with groups. It provides companies direct access to customers and opportunities to understand their interests. One quarter of the world's population uses social media daily. Facebook has over 1.3 billion users while Snapchat and Instagram are growing quickly. Companies use social media for goals like targeting new customers, generating leads, and building brand awareness. Popular trends include paid promotions, video posts, using multiple platforms, and image-based content. Strong social media presences are important as most customers research online and many are active bloggers. Common social media strategies include focusing on specific goals, experimenting creatively, championing social media use, or transforming organizations.
The document discusses selecting and implementing social media strategies. It notes that over $4 billion was spent on social media marketing in 2011. The agency provides customized social media strategies and campaigns across multiple channels including YouTube, Facebook, Twitter, and more. They offer specialized packages focused on YouTube optimization and landing pages to help drive leads and sales through an integrated social media presence.
How We Made A Social Media Success Of A Gaming EventSaurabh Pandey
We had 10 days and zero advertising budget to promote the first of its kind Gaming event targeted at school students across 6 cities in India. The idea was to create awareness and engagement among school students about the event on social media
Social Media By The Numbers: 70+ Mind-Blowing Social Media StatsFandom Marketing
Get a handle on current trends from Facebook to Snapchat in our compilation of over 70 social media stats. We’ve sourced the most credible data through 2015 from Pew Research to private studies to learn how people, customers, and businesses are using social media.
With 2016 underway, we’re reflecting on Q4 2015 to better understand the changes that came with it in the social landscape.
As always, Q4 was a busy time in social due not only to the usual holiday priorities, but also to a slew of platform updates that gave users the ability to discover and engage with content in new ways.
This document outlines Patagonia's digital marketing plan to target young adult adventure seekers aged 18-34. It recommends focusing advertising efforts on Instagram, where Patagonia has over 3 million followers, as well as Facebook and Twitter. The plan also suggests improving Patagonia's website through better search engine optimization and incorporating virtual reality experiences. Goals include selling one product for every 10 website clicks and growing online sales and website engagement by 10-25% by 2019.
This document discusses key announcements from Google I/O 2017 including new features for Google Cloud, AI, VR/AR, Android, Google Apps, and YouTube. Some highlights include Co-watching on YouTube VR to watch 360-degree videos together, bringing YouTube 360-degree videos to TVs, and Super Chat on YouTube to help creators monetize live streams. The document also covers a talk on using video marketing to grow a business through actions like providing value, uploading regularly, keyword research, and promotion.
This presentation is intended primarily for business people who are tasked with understanding, interpreting, and acting on social data — executives, strategic planners, social strategists, and marketers. It outlines the opportunities for leveraging social media applications like Facebook and Twitter with clear and pragmatic steps to ensure marketers are gaining insights, measuring effectively, interpreting accurately, and taking appropriate action with their campaigns.
The document describes a campaign called "Pizza Moments" run by Pizza Corner on Facebook. The campaign's objectives were to get fans to share photos taken at Pizza Corner and increase customer engagement with a contest. Participants uploaded photos to an application and voting began, with participants able to share voting links. The top 5 photos with the most votes won awards. The campaign saw 20 entries, 408 participants, 41 new fans, 240 votes cast, and 243 shared links clicked.
This social media case study highlights the work done by Windchimes Communications is promoting the Emerson Cup and generating participation with the users with the brand
How to Amplify a Religious Event using Digital & Social Media?Amarkant Jain
Religion, Bollywood, Cricket are three categories that have the potential to spread like wild fire on the social media. How can a religious group target new audiences and attract them to an event? A cult's philosophy can be given an effective platform on the social media. We ideated this module specially for cults who wish to make most of the digital & social media to spread the word about the philosopy. I would be happy to discuss this on amarkant.jain@gmail.com
User Generated Content for Startup MarketingG3 Partners
User-generated content (UGC) involves content created by customers, fans, or influencers that promotes a brand. An effective UGC strategy includes knowing the audience, choosing platforms like Facebook, Instagram, and YouTube, and providing tools and hashtags to encourage sharing. GoPro is an example of a company that succeeded with UGC by providing content guidelines, hashtags, and platforms. Korean startups also found success by encouraging contributions from early users and building communities. The document provides tips for companies to kick off their own UGC campaigns, such as setting goals, researching audiences, and engaging with users.
My soldierparade Case Study by Gillette WATConsult
The document describes a Gillette campaign in India called "My Soldier Parade" that aimed to connect the brand to its audience through a social cause. It involved creating an online platform where people could create virtual parades showing support for a cause and recruit friends. Over 400,000 people participated in 3 weeks, increasing Gillette's Facebook fan base by 21% and engagement. The campaign effectively paired the brand with a social cause in an interactive way that achieved viral marketing goals.
1) Social media marketing can help businesses use social networks like Facebook and Twitter to increase sales, generate leads, and build customer loyalty.
2) Google and other search engines now use social media activity like shares, links, and tweets as signals to influence search rankings and enhance news universally.
3) Many customers now use social networks to find special offers, share opinions on products and brands, and make purchases from brands they follow.
Social Media Marketing Strategy for your Business in 2020Martin van Vliet
This document provides an overview of social media marketing and strategies for different social media platforms. It discusses the growth of the digital landscape and internet usage over time. It then focuses on specific social media platforms like Facebook, Twitter, LinkedIn and strategies for using each platform for business purposes. For each platform, it provides statistics on user numbers and engagement. It also provides examples of strong brand pages on each platform and tips and best practices for using each platform's features effectively in social media marketing.
This document outlines a 7-step process for building a B2B social media strategy: 1) establish brand continuity, 2) create a daily/weekly/monthly plan, 3) find your target audience, 4) develop a LEAD strategy of listening, experimenting, applying insights, and developing customer journeys, 5) experiment with social media automation tools, 6) apply insights from social media and website analytics, 7) refine your strategy based on what works and what doesn't. The goal is to engage audiences and drive traffic, leads, and awareness of business solutions.
Social Media For Social Impact. Boost Your Fundraising CampaignsUniVoIP
This document summarizes a webinar about using social media to boost fundraising campaigns. It provides tips on focusing social media efforts, encouraging follower engagement, posting frequently, using visuals like images and videos, and leveraging paid promotion on Facebook, Twitter, and LinkedIn. It also outlines five quick fundraising tactics like sharing posts, using hashtags, recognizing donors, sharing progress, and including donate buttons. Measurement metrics like analytics and sharing progress reports are also discussed. The webinar is presented by experts from McPherson Strategies and UniVoIP, who provide an example of how UniVoIP successfully uses social media for nonprofit marketing.
This report summarizes the National Wildlife Federation's (NWF) social media activities in Q3 of 2012. Key highlights include:
- The NWF Facebook page grew to over 104,000 fans, Twitter followers increased to over 105,000.
- The most engaged with posts on Facebook and tweets included photos of wildlife and references to fuel efficiency.
- The NWF photo contest drove over 5,000 visitors to the website from Facebook.
- A paid Twitter ad campaign around fuel standards reached over 46 million people.
Social media platforms are increasingly incorporating video and social viewing features to aggregate content from multiple sources like YouTube, Facebook, and podcasts. This allows users to view videos together from different sites in a synchronized experience. Brands are leveraging these new social capabilities through tactics like webisodes, which expand their audience and integrate products. Measuring the impact of these various social media video platforms is important for selecting the right tactics in an integrated campaign.
The document discusses successful social video campaigns and how to measure their impact on brands. It provides examples of Old Spice and Evian campaigns that employed best practices like memorable creative content, audience participation, extending the campaign, and surge media. These practices helped Old Spice capture 75% of the male grooming category and Evian gain views through memorable content and extensions. The document advocates for using Share of Choice metric to measure true brand performance compared to competitors in the social video space.
We are a passionate digital marketing agency that serves local and international companies with a comprehensive digital branding and marketing solution through:
Integrated digital campaign and strategy
Website / microsite development
Web-based technology development
Mobile apps development
E-commerce development
Content development
Social media maintenance
Social media marketing (Facebook ads, Instagram ads, Twitter ads)
Google search marketing (SEM)
Google display network marketing (GDN)
Youtube video development and video ads
Influencers / buzzers management
Creative design and idea development
Harnessing the Power of Social Media InfluencersBBDO
This document provides an overview of how brands can engage social media influencers to promote their products and services. It defines influencers as passionate content creators with engaged online audiences. Influencers can help brands reach new audiences, build awareness, and drive actions like app downloads. While brands relinquish some creative control, influencer marketing generates higher engagement than traditional ads. The document outlines best practices for identifying the right influencers, developing campaigns, and measuring success through case studies.
How to Use Social Media Effectively for Political CampaigningCallHub
Using social media as a major tool for your political campaign requires you to be online, relevant, and engaging at all times. Here’s how you can master the game.
Umsl super bowl hastag strategy case studyPerry Drake
UMSL students were challenged by Professor Perry Drake to develop better hashtag usage strategies for 7 of the many brands that advertised during the 2013 super bowl. The goal being to engage the consumer with the brand and pull them into the second and third screen.
Socialize: Monetizing Social Media - Lauren Bigelow and Chris EmmeMediabistro
This document discusses using video advertising on social networks to engage teens. It provides examples of how video ads can be integrated into virtual worlds and social platforms. Data shows that video increases user engagement with ads and publishers' revenue. Teens love watching video both on the featured social network, WeeWorld, and other sites like YouTube. Video ads seen by users provide virtual currency rewards and encourage sharing on social media to promote viral spread. When used by advertisers, video is an effective format that increases brand awareness through engagement and sharing.
The document provides analytics on the performance of social media posts for several campaigns in Indonesia, including Miss Indonesia 2015, Indonesia Fashion Week 2015, and Men's Secret Trivia. It lists the reach, likes, comments, shares, and other metrics for the top performing posts for each campaign on Facebook, Instagram, and Twitter. It also provides examples of Facebook ad campaigns for one client and shows analytics on the performance of ads on Google Display Network and mobile apps.
This document discusses how social media can be used in business to increase brand awareness and enhance value. It provides examples of how companies have successfully used blogs, microblogs, social networks, photo sharing, video sharing, and other social media to engage with customers, solve problems, and increase business. Specific strategies and case studies are presented from companies like Dell, Comcast, Barack Obama's presidential campaign, Cadbury, Netflix, Citrix, Sony, and Fancast.
Jill Jamison has over 7 years of experience in social media management. She has worked for several companies managing their Facebook, Twitter, YouTube, blogs and other social media platforms. Some of her accomplishments include doubling social media followers for clients within a few months, uncovering unflattering videos that helped companies improve customer service, and running successful social media campaigns that drove millions of exposures and thousands of new customers.
The document provides 7 steps for using social media marketing to help businesses profit: 1) Measure engagement and key metrics, 2) Develop a lead generation strategy, 3) Find your target audience, 4) Experiment with different social media platforms and tools, 5) Apply your lead strategy through regular posting and engagement, 6) Analyze social media effectiveness and engagement, 7) Ensure content is optimized for mobile and social sharing. It also discusses how social media can help businesses understand customers, gain feedback, and increase sales through customer recommendations and word-of-mouth promotion.
ISBSM #1 - 12 Tips for Social Media SuccessAmit Klein
This document provides an overview of a course on social media, online advertising, and web analytics. It includes an introduction, schedule, and agenda. The course will be taught interactively with group discussions, guest speakers, and a group project partnering with local NGOs. Key lessons from the document include 12 tips for social media success, examples of how brands are using different social media platforms successfully, and a discussion of social media usage in India.
Keep Britain Tidy is a campaign to reduce littering in the UK. The document discusses their strategy for using social media to raise their profile and engage people. They aim to spread their anti-littering message through social networks like Facebook, Twitter, YouTube and Flickr. They have found social media helps give them a voice to directly reach their target audience. Their strategy focuses on creating and sharing engaging content while listening to what interests their followers the most.
Twitter sentiment analysis is a real-time automated machine-learning technique that determines and categorizes the subjective context in tweets . Sentiment analysis of Twitter data involves Opinion Mining to analyze the psychological intent in a tweet – positive, negative, or neutral.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEFebless Hernane
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
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3. Goals of the Campaign
To make non-Quick Heal users aware about the presence
To make non-Quick Heal users aware about the presence
of Quick Heal through all online channels
of Quick Heal through all online channels
To outreach to the casual users of Gadgets who don’t use
To outreach to the casual users of Gadgets who don’t use
Quick Heal Products
Quick Heal Products
4. Objectives
Platform
Objective Set
Facebook Ad Campaign
Impressions
0.12 Crore
Facebook Fans
35 Thousand
Twitter Impressions
0.3 Crore
YouTube Impressions
27.24 Lakhs
Digital Banner Impressions
6.5 lakhs
101 Website clicks
14 Thousand
Total Video Views
NA
6. Psychographic & Demographic Profile of Target Audience
Activities
o
o
o
o
Attitude
o
o
o
Like the latest things
Active on multiple platforms
Like Watching videos
Not averse to engaging with a brand deeper than others (videos, pictures etc)
Age Group
o
Look for whatever’s new
Not receptive to preaching
Despite being connected to the online medium are not hardcore tech enthusiasts
Behaviour
o
o
o
o
Not receptive to traditional advertising
Fans of comedy
Creative
Values
o
o
o
Casual Users of Gadgets & Technology
Connected online at all times via smartphones & tablets etc
Watch funny videos
No necessarily users or believers in anti-Virus software (especially for mobiles & Tablets)
15-30
Geographic Location
o
o
India
Urban Areas (All)
8. Our Approach
Create a new identity under Quick Heal: 101 Uses Of Gadgets Without
Quick Heal
This would have its own identity, personality and its own properties in the
Digital World.
101 Uses Of Gadgets Without Quick Heal would be announced to the
world in a 6 week long Campaign.
The Campaign would educate casual users about the need to use Quick
Heal’s products in fun and subtle way using humour.
The Campaign would contain Youtube Videos, Facebook Tab Based
Contests, Twitter #tag contests, User Generated Content and a Microsite
as its permanent address
10. Created minimalistic posters of the videos that were to be launched and promoted
them on the Quick Heal and 101 pages to make the fans aware that something
exciting was coming their way.
19. A Contest page that allowed visitors to participate directly in
contest on the site and on our social properties.
20. A Fan Upload Page to Display UGC and allow visitors to submit
their own!
21. Conceptualised 10.1% Discount to connect Fan/Followers to products.
A Buy Now button was integrated to take users to the Quick Heal Payment Gateway
for immediate buys.
22. Connected the users to the Quick Heal Blogs so that the new
audience outreached to could see Quick Heals ideology
41. We ended the campaign with the
“Spot the Virus”
contest
42. Spot The Virus
The Spot the Virus contest asked Fans
to search for a hidden Virus in each
Video
A Dynamic Tab was created for fans
to participate
The tab streamed the videos from
YouTube
It timed the fans and allowed them to
enter the time when they saw the
“Virus”
The fan with the best time wins!
We received 388 entries,1431 likes
and 2100 views for all 5 videos
45. Total Exposure of 126,678,054 Impressions through all our
channels combined in 5 weeks
Facebook, GDN, YouTube data is from respective website’s data
dashboard.
For Twitter, Topsy Pro has been used to derive data.
46. The 101 Handle trended at No2 during Week 1 and was the
Top Trending handle in India during week 4
47. Generated 1283 followers organically in 5 weeks through
conversations and contests that can be reactivated for
future campaigns
48. #BeforeTheInternet
Trended Nationally at No1 for Day 1 and till 1 pm Day 2
Trended above Krish3firstlook
Trended Globally at No 1 (Above Justin Bieber & the protests in Turkey)
56. 15 Digital PR Activations
High visibility amongst
the digital & marketing
world
Help spread word of
the campaign further
The AFAQS article created
curiosity that attracted
other publications.
65. Break-up of Fan Interactions on 101 Use Of Gadgets FaceBook
Page
66. 101 Use Of Gadgets: Weekly Fan Growth
Impressions
All the ads for the page were targeted at getting new fans for the page. Except in week
6 where promoted were used to spread awareness among the fans
69. For Quick Heal on Facebook (6 months)
We have
received
maximum reach
in June as we
had promoted
the videos of
the campaign
from the Quick
Heal Page
71. Quick Heal 6 months (Twitter)
•
•
•
•
•
A Positive Tweet is one where the brand /a product has been praised.
A Negative Tweet is one where a negative thing is said about the brand/ product.
Neutral Tweets are interaction with the handle’s posts
Thorough the 101 activity in June we have received 174.5 % more tweets as compared
to the previous month.
We have received 213.4% more positive as compared to the previous month.
72. Youtube Views Via Platform
The first episode got most of its views from people visiting Quick Heal’s Channel
As the campaign progressed the Microsite and FaceBook became the largest contributor to views
This was followed by people visiting the individual video links through YouTube Ads and because of cross promotion using
Video annotations
As the Campaign progressed more users with mobiles viewed our videos.
This is as more people were following us more regularly as the campaign progressed due to regular activities on Social Media.
Total Views: 40802
74. Highlights
Campaign Highlights
126 Million Impressions during the Campaign
2 Campaign Hashtags trended Worldwide
Above 40,000 Videos Views in 5 Weeks
Over 1 lakh visit to the Microsite during the Campaign
Appeared in 16 different News/Blogs/Networks/Forums websites
Brand Highlights
Positive Interaction by 213.4% on Twitter during the campaign (Ref: page 72)
Created a 1283 Follower Community on Twitter that can be activated on Twitter in
the future (Ref: Page 47)
Successfully created a 81,000+ community on Facebook that can be managed to
disseminate potential viral content with Memes & Infographics updated from time
to time.(Ref: Pages 62,64,69)
76. List of Websites featuring Campaign
Name
Link
Date of Publication
Social Samosa
http://www.socialsamosa.com/2013/06/social-media-campaignreview-101-uses-of-gadgets-without-quick-heal/
June 29, 2013
Campaign India
http://www.campaignindia.in/Video/348348,quick-healproposes-8216101-uses-for-gadgets8217-rendered-useless.aspx
June 28, 2013
Cxopulse.com
http://cxopulse.com/virus-turns-a-laughing-matter-for-quickheal/
June 26, 2013
Times Of India
http://articles.timesofindia.indiatimes.com/2013-06-21/socialmedia/40118145_1_facebook-page-virus-gadgets
June 21, 2013
Frequency.com
http://www.frequency.com/video/101-uses-of-gadgets-withoutquick-heal/101998413/-/5-1565
adforum.com
IndiaTechonline.com
metacafe.com
ProcessLikeTheBeginner (Blog)
Features.rr.com
Technostable.com (Blog)
Silobreaker.com
businessworld.in
twiends.com
how-to-diy.org
June 22, 2013
http://www.adforum.com/creative-work/ad/player/34487729
June 28, 2013
http://indiatechonline.com/viewimage.php?id=532
June 23, 2013
http://www.metacafe.com/videos_about/quick_heal/
June 17, 2013
http://processlikethebeginner.com/gadgets/101-uses-of-gadgets-without-quick-heal-episode-3.php21, 2013
June
http://features.rr.com/article/01jccSDeCk7Nk?q=YouTube
June 23, 2013
http://technostable.com/gadgets/101-uses-of-gadgets-without-quick-heal-episode-4.php
June 28, 2013
http://news.silobreaker.com/quick-heal-shows-101-uses-of-gadgets-without-antivirus-5_2266900634156400703
June 19 2013
http://www.businessworld.in/en/storypage/-/bw/mobily
-ksa-to-invest-325-mn-to-expand-network-with-nokiasiemens/r965473.37504/page/0
July 1, 2013
http://twiends.com/ovimcha
June 8, 2013
http://www.how-to-diy.org/QfutqFiX8n-pDm/101-Usesof-Gadgets-without-Quick-Heal:-Episode-2.html
NA