Beayty & Skincare E-Comm Platform Case Study

1. E-Comm. Case Study
Kaya, Mamaearth & VLCC Products
Advertising & Platforms

2. Skin Products Ads on Facebook
Facebook Ads (Image Display Ads)

3. Skin Products Ads on Facebook
Facebook Ads (Video Display Ads)

4. Facebook Ads (Carousel Display Ads)
Skin Products Ads on Facebook

5. Skin Products FB Ads Case Study
1. These 3 uses Facebook advertising strategy encompasses
three primary ad placement types: Single Image, Single Video,
and Carousel Ads.
2. The sole Call to Action (CTA) employed across all their
Facebook ads is "Shop Now," with a specific objective focused on
driving conversions and sales.
3. All ad creatives are meticulously crafted to be detailed and
vibrant, designed to captivate the attention of users. The aim is
to not only encourage immediate purchases but also to entice
users to visit the website.
4. This approach helps in accumulating valuable data on
potential customers who have shown interest in their offerings,
enabling them to retarget them in subsequent campaigns.

6. Kaya Skin Products Google Shopping Ads
Kaya Products Listed on 3rd Party Websites
& Running Google Shopping Ads

7. Kaya Skin Products Google Shopping Ads
Google Shopping Ads Tab
Google Shopping Merchant Listing

8. Kaya Skin Products Listed on Shopping Sites

9. Skin Products Google Ads Case Study
1. All 3 have listed all their products on Google Merchant Center
that helps utilize all Google Ad Networks via Ads and Organic
Search.
2. Product listed and posted their products on 3rd party e-
commerce websites like Amazon, Flipkart, Netmeds etc. to use
their audience for more sales.
3. They runs Google Shopping Ads, Amazon & Flipkart Ads to
maximize their sales and revenue.
4. As I checked all their products listed have proper title tags,
descriptions and image placement.

10. Kaya Skin Products Blog Content & Reviews
Talking about Products on Reddit Forum
Post & Submit Content on 3rd Party Blogs for Reviews
Quora Posting with Google Featured Snippets
Kaya Search Results on Google

11. Skin Products Blogs & Content Strategy
All 3 of them uses blog and content strategy for their Skin Products
involves a combination of informative, engaging, and visually appealing
content.
User-Generated Content: The have customers to share their success
success stories and experiences with the products and share these
stories on the blog to build trust and social proof. They use Quora,
Reddit and other forums.
Tips and Advice: Their Blog Offer skincare tips, advice, and insights
which include information on seasonal skincare, lifestyle factors, and
more.
Video Tutorials: They post video tutorials on product usage,
demonstrating the effectiveness of the products.
Social Media Traffic: They Promote their blog content on social media
media platforms to reach a wider audience and visually appealing
images and catchy captions.

12. Kaya Skin Products on YouTube
YouTube Shorts
YouTube Videos

13. Skin Products YouTube Case Study
• Content Variety: Their channel employs both YouTube Shorts and YouTube long videos to
cover a wide spectrum of skincare product-related topics.
• Educational Content: YouTube videos are used to educate viewers on product usage,
benefits, and types, enhancing their understanding of the brand's offerings.
• User Testimonials: The incorporation of user testimonials within their content helps to
establish credibility and trust among the audience.
• Promotions and Discounts: The channel effectively promotes discounts and special offers,
attracting a larger viewership and potential customers.
• Website Traffic and Engagement: These content strategies contribute to increased website
traffic and active user engagement, translating into potentially higher conversion rates.
• Trust-Building: The content strategy is strategically designed to build brand trust, a critical
factor in the competitive skincare product market.
• Value-Centric Content: The content prioritizes delivering value to the audience, fostering
subscriber retention and expansion of the brand's influence.

14. Skin Products Post on Instagram
Mamaearth
VLCC

15. Skin Products Instagram Case Study
• Instagram Audience: The brand utilizes Instagram to target a broad and diverse audience,
reaching out with consistent and engaging daily posts.
• Website Traffic: The aim is to direct this engaged audience towards the brand's website,
driving an increase in web traffic.
• Brand Trust: The constant and engaging social media presence helps in building trust and
credibility within the dynamic world of social media.
• Reels Strategy: The brand leverages Instagram Reels, a feature known for its viral potential,
to attract more followers and create greater brand awareness for their products and the
associated benefits.

16. Skin Products on Website Catalog
Mamaearth Product Catalog Landing Page

17. Skin Products on Website Catalog
Kaya Product Catalog Landing Page

18. Skin Products on Website Catalog
VLCC Product Catalog Landing Page

19. Website Product Catalog Case Study
Clear and Organized Product Grid: Each of the three websites showcases a product
landing page with a well-structured and visually appealing product grid.
Improved User Navigation: The presence of this grid greatly enhances the user's
ability to explore the product range seamlessly, making it easier for them to find what
are looking for.
Increased CTR: The aesthetically pleasing and user-friendly grid design has a direct
impact on click-through rate (CTR), resulting in a notable increase in user
interaction with the products.
One Line Benefit: Each product is accompanied by concise, one or two-word
descriptors beneath its image, providing users with an instant grasp of the product's
benefits at a glance.

20. Sticky Cart
Button with
proper
discount
and
offerings
notification
Hover mouse on image to play video
Mamaearth Product Desktop Landing Page

21. The benefits of their products
are thoughtfully listed and
elegantly showcased,
serving as a powerful
attraction for users and
driving higher levels of
engagement.
They have incorporated a "Buying
Key Point Factors" (BKPF) section
that serves as a valuable tool for
users, facilitating a deeper
comprehension of the product.
This section covers essential
details such as ingredients, usage
instructions, and suitability,
ultimately streamlining the
conversion process.

22. FAQs (Frequently Asked
Questions) about a product can
significantly aid users in making
informed purchasing decisions
for several reasons and address
common queries and concerns
potential buyers may have.
A well-structured FAQ section
demonstrates the company's
commitment to transparency
and customer support, which
can enhance trust and
credibility.
In summary, FAQs play a pivotal role in the customer's decision-making process by offering information,
addressing concerns, and ultimately increasing the likelihood of a successful purchase.

23. Mamaearth Product Mobile Landing Page
Sticky Add to Cart Button on
Mobile with proper offering and
discount details

24. Kaya Product Desktop Landing Page

25. Kaya Product Mobile Landing Page
Sticky Add to Cart Button on
Mobile with proper offering and
discount details

26. VLCC Product Landing Page

27. VLCC Product Mobile Landing Page
Sticky Add to Cart Button on
Mobile with proper offering and
discount details

28. Digital Marketing:
• Create a strong online presence through a well-designed website and engaging social media profiles.
• Utilize targeted advertising on platforms like Facebook, Instagram, and Google Ads to reach potential customers.
Content Marketing:
• Produce high-quality blog posts, videos, and infographics that educate users about skincare and your products.
• Share user-generated content and testimonials to build trust
Influencer Collaborations:
• Partner with skincare influencers to review and promote your products.
• Leverage their credibility to reach a wider audience.
SEO (Search Engine Optimization):
• Optimize your website for search engines to improve visibility in organic search results.
• Use relevant keywords and create valuable, shareable content.
E-commerce Platforms:
• List your products on popular e-commerce platforms like Amazon, Flipkart etc.
• Take advantage of their built-in audiences.
Pachouli Luxe Marketing Strategy

29. Loyalty Programs:
• Implement a loyalty program to reward repeat customers and encourage brand loyalty.
Customer Reviews and Ratings:
• Encourage satisfied customers to leave positive reviews and ratings.
• Display these on your website to build trust.
Educational Webinars and Workshops:
• Host online events to educate users about skincare topics and your products.
• Offer exclusive discounts to attendees.
Seasonal Promotions:
Create special offers for holidays, seasons, or specific skincare needs (e.g., winter hydration or summer sun protection).
Offline Promotion:
• Attend beauty and skincare trade shows and exhibitions to showcase your products.
• Collaborate with local beauty salons and spas for in-person promotion
Pachouli Luxe Marketing Strategy

30. Thank You!