Slide deck for the Appnext Webinar: The Definitive Guide to Campaign Set-up and Optimization

1. Webinar: The Definitive Guide to CPI
Campaign Set-up and Optimization

2. • 2,5 Words about the Appnext platform
• Milestones of the Campaign Set up
• Appnext Optimization Pillars
• Tips and Recommendations
• Q&A
Agenda

3. Quiz Time

4. Who is Ido Ungar?
1 2 3

5. 2,5 Words About
Appnext

6. About Us
Appnext is a leading mobile monetization and app distribution platform,
exclusively dedicated to building great mobile businesses by promoting apps.
Only App Discovery 100% Self-Serve Platform Programmatic CPI Bidding

7. Appnext GEO Distribution 2015 Installs

8. Where your apps will be promoted

9. Optimal Campaign
Set-Up

10. Optimal Campaign Set-up
• Choosing an app
• RON vs. Direct-Buy Campaigns
• GEO targeting
• Creative & Messages
• Tracking
• Appnext Tracking
• 3rd party
• Testing and activation

11. Quiz Time

12. The Appnext Baby Boom
How many kids are being born at Appnext in 2015?
4 23 11

13. Campaign
Optimization Pillars

14. Optimizing by GEO
Optimization
!Run different campaigns for different GEOs
Benefits:
 Optimal CPI Set-Up
 Bigger picture with no noise
 Localization Leverage
Global vs. Local Campaign performance and KPIs

15. Creative & Messages
Optimization
!Run up to 3 creatives per campaign
!Strive to localize for the campaign GEO
Image creative evolution

16. Publisher Management
Optimization
!Publisher Relevance: App category targeting
!Manage by individual performance
!Optimal CPI bids – your current position per publisher
!Scale and Reach more publishers:
 Direct-Buy Campaigns
 The Appnext Market
 Community outreach

17. Publisher Management
Optimization
Network campaign
with all publishers
and the competitive rate
Stage I Stage II
TIP: remember
to add
publishers along
the time
Direct-Buy campaign
with white list publishers
And the highest rate
Network campaign
With all publishers - in order
to get the new ones
TIP: remember
to exclude
publishers
along the time
!Scale and Reach more publishers:
 Direct-Buy Campaigns
 The Appnext Market
 Community outreach

18. Reports

19. By Date
Reports
By Country
By App
By Creative

20. What we believe in

21. Transparency
Community Marketplace
Control

22. Thank You
Shikma Klein Sharony
Advertisers Account Manager
e: shikma@appnext.com s: shikmaklein w: www.appnext.com