The document describes a social media confidence training course offered by The City of Liverpool College. The 10-hour course will teach business managers and entrepreneurs practical skills like podcasting, vlogging, and using social media platforms to build their online presence and confidence. Participants will learn how to effectively manage teams and motivate employees using social media. By the end of the course, participants will be able to create a digital package demonstrating their new skills and understanding of social media. The minimum fee for eligible local businesses and self-employed individuals is £20 per delegate.

1. The City of Liverpool College: 17th Jan 2017
Social Media Confidence Training
This interactive course is developed with an eye on today’s growing Creative digital market and the needs for businesses
as well as entrepreneurs to have a clear understanding of social and creative media, and learning of its importance and
access. We feel there is nothing on the market that is upskilling people with necessary interpersonal skills and confidence
to produce productivity in communication within today’s digital marketplace.
The programme leaders are from our creative Showrunners division and head up the development on Creative & Social
Media marketing. They will:
Have a theoretical and practical approach to delivering Social Media confidence
Empower professionals with the use of Emotional Intelligence
Ensure that managers are up to date with the use of social media content
Develop strategies on how to use social media platforms
Create professional digital packaging with businesses
Develop a people-focussed workforce
Improve consistency within the management team
Improved teamwork within the management team.
The programme is offered to business managers who are looking to provide clear direction, confidence and support to
ensure creativity, inspiration and motivation in the achievement and awareness of social media and the online platform.
It covers the essential skills and personal qualities that will produce highly effective awareness of how to utilise the online
platform. Delegates will discover practical and straightforward ways to lead, organise and motivate in order to achieve
outstanding performance and results.
The Social Media Confidence programme will provide relevant examples, questions and answers which are specifically
relevant to the programme; all delegates will produce a digital package (EPK) at the end of the course.

2. The City of Liverpool College: 17th Jan 2017
What the course leads to
By the end of course, delegates will be able to:
Podcast, Vodcasting, Vlog and YouTube stream
Effectively plan and delegate the work of the team to meet the challenging business objectives of social media
confidence
Be empowered to manage their teams effectively
Inspire and motivate a team and individuals to achieve their maximum potential
Agree and set stretching performance objectives for a team
Communicate effectively to all levels within the organisation
Develop their confidence as a business, entrepreneur and trainer
Lead their team with vision and passion for the social media platform
Understand the parameters of navigating the Inter-webs
Identify areas of personal strength and areas for further development through the digital packaging.

3. The City of Liverpool College: 17th Jan 2017
Qualification(s)
Currently, there are limited opportunities for training in this area for staff who wish to progress. This training will consist
of 10 Guided Learning Hours and will be delivered via a blended learning approach, including 6 workshops that reflects
the business needs of Centerplate as an organisation.
Workshops:
Introduction to Social Media Confidence
Emotional Intelligence
Filming and Interviewing Camera Techniques
Performance Anxiety Presentation
Generating Confidence and Vocal Inflection
Understanding Social Media Platforms and its Navigation
Generating an Online Presence (Augmented Reality)
Vodcasting, Podcasting, You Tube Streaming and Video Blogging
Digital Package Production
Due to the knowledge that our Showrunners Division has around the creative and social media platforms, training can
both reflect and challenge the current culture of organisations around this ever fast growing industry.
Delegates ‘get it’ as the models, theories, tools and techniques can be made relevant and more easily translated to their
everyday business acumen.
Rather than speaking in high level or general terms, the training can address the specific challenges of the group around
how to utilise the social media platform and Internet.
Shared learning experience can be effectively built upon during the course and into the future.
Entry Requirements
Small to medium sized employers who wish to develop a clear understanding of how social media can have a positive
impact on their business.
When the Course Runs
There will be a minimum 10 cohorts attending the Social Media Confidence Programme, with the desired start date in
January 2017. Each cohort will be attending the 10 hour programme over 2 five-hour classes held on Saturdays, or 5 x
two-hour classes over 5 weeks. The programme will be evaluated by a digital package created by the cohorts.
Course Fees
Course is aimed at local businesses and those who are self employed.

4. The City of Liverpool College: 17th Jan 2017
Fee is £20 per delegate, providing the employer is eligible for Skills for Growth (SFG) funding support.
How to Apply
Please complete the enquiry form below.
College information: 0151 252 3000.