This document discusses integrating mobile into marketing strategies. It includes examples of mobile marketing campaigns from Nike China and Guinness Hong Kong. It also mentions Boost's handset upgrade promotion and movie promotion. The document poses questions to the audience about whether they currently or intend to integrate mobile into their marketing mix and asks if the audience has any questions for the panel.

1. Integrating Mobile Into Your Marketing Strategy

2. Nike China video to be supplied by Kerry Field from Mindshare

3. Integrating Mobile Into Your Marketing Strategy

4. Audience question: “ Do you currently integrate mobile into your marketing mix?”

5. Integrating Mobile Into Your Marketing Strategy

6. Guinness Hong Kong video supplied by Geoffrey Handley from The Hyperfactory http://210.48.79.22/awards/guinesshk

7. Integrating Mobile Into Your Marketing Strategy

8. Boost handset upgrade promotion

9. Boost “Love the Beast” movie promotion

10. Integrating Mobile Into Your Marketing Strategy

13. Integrating Mobile Into Your Marketing Strategy

14. Audience question: “ Do you intend to integrate mobile into your marketing mix?”

15. Questions of the panel?