1.
ReTales – Top Retail
Campaigns that made it
big!

2.
Mi Pista
Nike
Promoting their shoes FC 247, Nike launches
Mi Pista, meaning my court in Spanish, to provide
soccer to the streets of Madrid as and when they
feel like it- anytime, anywhere. On request, laser
projected pop-up Football fields enable kids to play
their perfect game of football while they try on the
swanky Nike shoes.
Campaign Highlights
• 200K views with no media investment
• 100+ requests to repeat initiative in other
countries
• 5.5 million people reached through social media
http://vimeo.com/67984968

3.
Small Scene Central Station
IKEA
IKEA thinks out of the box with a small scene in a
central station campaign. The campaign rolled out
in a fairly large central station and invited
passengers to participate in the public theatre as
part of the live IKEA flat catalogue. Fans across the
globe throw in opinions to vote the next IKEA flat
scene. Small Scenes. Big results.
Campaign Highlights
• 53K active users per week
• 1.4 million viewers
http://www.k2.pl/konkurs/IKEA_mala_scena/in
dex_en.html

4.
Extra Cold Beer
Castle Lite
Introducing you to the extra refreshing psychic beer
experience. Launching the Extra Cold Mind Reader
Campaign, brain spontaneous activity mostly of
thoughts and emotion of beer lovers were recorded
for a short period of time to trigger an automated
beer pour. The logic was simple. More focus. More
extra cold beer
Campaign Highlights
• 100 litres of beer in one night with power of
thought
• 1st Beer Innovation
http://awards.hellocomputer.com/mindreader/li
ve-event/index.html

5.
Game of the Goose
Louis Vuitton
The Golden goose comes to your town with Louis
Vuitton Game of the Goose Campaign. Enter the
enchanting world of gifts and goodies with this
Golden Eggs and Snakes & Ladder, the lucky
goose gets to wheel around beautiful Louis Vuitton
luxury handbags and get wrapped up feeling gifty in
a gift box. Indeed a crisp, but unique way to
catalogue your products.
Campaign Highlights
• 5400 views
• 50,000 to 100,000 downloads
https://www.youtube.com/watch?v=m0h1ijKx6ek

6.
Freya Deco Interactive Ad
Freya
A print ad holds the key to an entire diverse range of
bras. Surprised? Introducing the Freya Decorative
Campaign. By scanning the QR code on the print ad,
customers brought print ads life where augmented
reality helped them choose from a wide range of
products. The perfect example of how small doors can
lead to big results with a simply key to the solution.
Campaign Highlights
• Over 6,200 QR codes scanned
• 950 competitive entries
http://www.thinkwithgoogle.com/campaigns/freya-freya-
deco-interactive-ad.html

7.
Fakka Currency
Vodafone
We have all struggled short of change at a grocery
story. Vodafone Eygpt added value to change by
utilizing this situation by introducing Vodafone
prepaid cards instead of small change available in
small business shops. A new currency Fakka
meaning small change was also introduced. Fakka
recharge cards soon turned into an everyday
household item
Campaign Highlights
• 7% increase in Vodafone revenue
• 10% steady increase of Fakka
• More than 46,000 telco vodaphone outlets
https://www.jwt.com/cairo/work/fakka/

8.
Digital Storefront
Ebay & Rebecca Minkoff
Fashion trends are making best use of the digital
world by taking fashion to the future. Rebecca
Minkoff partnered with Ebay to make use of
advanced technology that resembles a giant LCD
screen placed in front of the store. Customers can
swipe, choose fashion favourites and purchase
through Paypal. Providing window shopping a whole
new meaning, this campaign is perfect for the
always-busy person who has no time for human
interaction or too many products.
http://fashionista.com/2013/11/rebecca-minkoff-and-
toms-open-up-digital-storefronts

9.
Kraft Id Gum Campaign
Id Gum
Art can make all the difference sometimes. Id Gum
Campaign gives its indecisive audience more to do
every single time they chew. Once you have
collected more than 17 gums, you receive access
to the artcade ( Art arcade). Teens can scan unique
pack art from mobiles to get access to several
mobile games that include outfit the trend hungry
Dinosaurs before it goes extinct. We warn you, this
can get quite addictive
Campaign Highlights
• 20,000 hours spent interactive with gum
• 10 M Id Gums purchased
http://worldsbestcasestudies.com/consumer-
goods/fmcg/kraft-id-gum/

10.
MCD Happy Table
Mcdonalds
Kids usually pick up whatever is closest to them to
create anything that they imagine it to be. MCD’s
happy table brings a smile on to kids’ faces with the
Happy Table campaign. By holding the mobile over
the table, kids enter the magical world of MCD land
to zip around collecting burgers and apple lie to
organize a party at MCD land.
Campaign Highlights
• Development of new games like battle ship
• More than 75,000 happy kids
https://www.youtube.com/watch?v=c6ATOgEcR1U

11.
Virtual Try On
Ditto
Optical clinics can be frustrating with store
assistants asking you several questions, inability to
see yourself through dark glasses or a limited set of
frames. The 3D virtual ditto campaign gives license
to optical style enthusiasts to create a video (Ditto)
of your face using a convenient webcam to virtually
try on glasses for a 180 degrees view. How cool is
that? You can even ask friends to advice, ask
stylists and explore galore!
Campaign Highlights
• 50,000 dittos launched
http://www.thinkwithgoogle.com/campaigns/dittocom-
3d-virtual-try-on-for-designer-eyewear.html

12.
Our Food. Your Ques.
MCD
To answer criticism across the globe for the quality
perceptions, MCD launched ‘Your questions, we
answer campaign’ asking Canadians to ask them
anything about their food. By opening up and letting
them in, MCD listened to questions and honestly
answered through real time through videos, public
platforms including metros and anywhere people
have most access to. great transparent pathway to
change perspectives and opinions to transform the
way people feel about
Campaign Highlights
• 20,000 questions answered
• 40 M views
• Increase in brand trust score
http://yourquestions.mcdonalds.ca/

13.
Fuel Band
Nike
Nike Fuel Band is the fuel band which tracks
everything that you do. A motivational fuel metric
that tracks every movement, step, time and every
calorie burned. The band turns red to yellow and
green to celebrate reaching your goal. Nike fuel is a
way to gauge daily activities and lets you compete
with anybody, no matter who they are.
https://www.youtube.com/watch?v=W8xMurdO4Tk

14.
Colour forecast
Pimkie
Stared at your closet not knowing what to wear?
Pimkie Colour Forcast sets the trend in fashion with
this innovative campaign. This digital campaign
enables you to observe in real time hues people
across the globe and especially in fashion capitals
Paris, Milan and Antwerp are wearing today. Keep
yourself abreast with the latest trends, fashionistas
and everywhere that you need to know about in the
world of style and fashion
http://www.pimkiecolorforecast.com/

15.
Coach from Above
Coach Shoes
Getting global isn’t all that tough these days. With
the coach from above campaign fans are
encouraged to share their perspectives of coach
shoes with a hastag #coachfromabove on twitter
and Instagram. As an incentive customers were
awarded by featuring on the company gallery or
maps. A great outlet for women to get funky with
style by sharing their ‘soles’ !
Campaign Highlights
• 600 users in 8 weeks on Instagram
• Campaign overflowed to FB & Pinterest
http://coachfromabove.coach.com/

16.
If Enemies were Friends
Jack & Jones
A digital Campaign that asks its fans which two
enemies they would like to see as friends.
Using the hashtag #shouldbefriends, we found the
wacky permutation and combinations of various
enemies including ex-girlfriends, youtube and
buffering, who audience felt should have been
friends. The campaign lasted for a day, but the
impact remained for long later.
Campaign Highlights
•1127 tweets
•514 brand mentions
•101 retweets
•102146 impressions
https://www.youtube.com/watch?v=T5pRuAMSke8

17.
Sainzbury Food Rescue
Sainzbury
Every single one of us hates throwing food and the
guilt that comes with it. It’s almost like a bad habit.
Sainsbury teams with Google to launch the ‘Food
Rescue’ Campaign that provides its audiences
interesting recipes that can be made with food that
would otherwise go wasted. A great solution to help
people make haste out of waste and at the same
time save money too!
http://www.b-reel.com/projects/digital/case/617/food-
rescue

18.
My Starbucks
Starbucks
Starbucks likes to believe in the phrase ‘for the
people, by the people’. My stars Bucks is a
campaign that asks its fans what their Starbucks
idea is to make experiences better. The idea may
range from a recipe, feedback or an unrelated
revolutionary idea. This digital online community
ensures that the brand is exactly what their fans
expect from them.
http://mystarbucksidea.force.com/

19.
Social Catalogue
IKEA Norway
A neat way to ensure that your fans are sharing
your content. IKEA Norway decided to go social
with its catalogue by asking its fans to snap a
photograph of their favourite pieces of furniture and
hashtag this snap on social media to win it. A smart,
direct campaign that is fun and serves the
catalogue dispersion purpose.
http://www.digitalbuzzblog.com/ikea-the-social-
catalogue-campaign/

20.
First Track Alarm Clock
Helly Hanson
A digital alarm clock that wakes you depending on
the climate at that moment. In this particular
instance, skiers woke up earlier if it snowed to
catch the track early with the help of the alarm clock
or woke up at a late time if there was no snow. All
they had to do is to provide two timings to the alarm
as per convenience to get the well-deserved sleep-
in that you need.
http://www.digitalbuzzblog.com/helly-hansen-first-
tracks-powder-alarm-clock-app/

21.
Score a Beer
Amstel
Sometimes, we all need to pause and contemplate
the good things. Amstel Beer decided installed the
first vending machine that gifts you a free can of
beer, provided you remain idle for three minutes.
Because we all need that inspiration to declutter
our brains and do nothing to create the
extraordinary. Do nothing, score a beer! How
simple is that?
http://www.digitalbuzzblog.com/amstel-beer-the-take-
a-pause-vending-machine/

22.
Polo-Tech Tee
Ralph Lauren
Wearable technology cannot be possible right? It is.
Imagine your body’s full potential and limits
measure by your biometric work out wear, directly
to your phone or tablet, designed to give you a
healthier, better informed life? This is definitely the
future of fashion technology!
http://www.digitalbuzzblog.com/ralph-lauren-
introducing-the-polo-tech-shirt/

23.
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24.
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