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ReTales – Top Retail
Campaigns that made it
big!
Mi Pista
Nike
Promoting their shoes FC 247, Nike launches
Mi Pista, meaning my court in Spanish, to provide
soccer to the ...
Small Scene Central Station
IKEA
IKEA thinks out of the box with a small scene in a
central station campaign. The campaign...
Extra Cold Beer
Castle Lite
Introducing you to the extra refreshing psychic beer
experience. Launching the Extra Cold Mind...
Game of the Goose
Louis Vuitton
The Golden goose comes to your town with Louis
Vuitton Game of the Goose Campaign. Enter t...
Freya Deco Interactive Ad
Freya
A print ad holds the key to an entire diverse range of
bras. Surprised? Introducing the Fr...
Fakka Currency
Vodafone
We have all struggled short of change at a grocery
story. Vodafone Eygpt added value to change by
...
Digital Storefront
Ebay & Rebecca Minkoff
Fashion trends are making best use of the digital
world by taking fashion to the...
Kraft Id Gum Campaign
Id Gum
Art can make all the difference sometimes. Id Gum
Campaign gives its indecisive audience more...
MCD Happy Table
Mcdonalds
Kids usually pick up whatever is closest to them to
create anything that they imagine it to be. ...
Virtual Try On
Ditto
Optical clinics can be frustrating with store
assistants asking you several questions, inability to
s...
Our Food. Your Ques.
MCD
To answer criticism across the globe for the quality
perceptions, MCD launched ‘Your questions, w...
Fuel Band
Nike
Nike Fuel Band is the fuel band which tracks
everything that you do. A motivational fuel metric
that tracks...
Colour forecast
Pimkie
Stared at your closet not knowing what to wear?
Pimkie Colour Forcast sets the trend in fashion wit...
Coach from Above
Coach Shoes
Getting global isn’t all that tough these days. With
the coach from above campaign fans are
e...
If Enemies were Friends
Jack & Jones
A digital Campaign that asks its fans which two
enemies they would like to see as fri...
Sainzbury Food Rescue
Sainzbury
Every single one of us hates throwing food and the
guilt that comes with it. It’s almost l...
My Starbucks
Starbucks
Starbucks likes to believe in the phrase ‘for the
people, by the people’. My stars Bucks is a
campa...
Social Catalogue
IKEA Norway
A neat way to ensure that your fans are sharing
your content. IKEA Norway decided to go socia...
First Track Alarm Clock
Helly Hanson
A digital alarm clock that wakes you depending on
the climate at that moment. In this...
Score a Beer
Amstel
Sometimes, we all need to pause and contemplate
the good things. Amstel Beer decided installed the
fir...
Polo-Tech Tee
Ralph Lauren
Wearable technology cannot be possible right? It is.
Imagine your body’s full potential and lim...
Our Clients
WHAT CAN WE DO
FOR YOU?
CONTACT US
achintya.gupta@kuliza.com
ankita.saraogi@kuliza.com
www . elevatecampaigns . com An off...
Top Global Retail Campaigns that made it Big!
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Top Global Retail Campaigns that made it Big!

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Which retail campaigns have you come across that are changing the horizons of the digital marketing landscape? We culminated a bunch of campaigns that we thought were really cool. Why don't you take a took and decide for yourself?

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Top Global Retail Campaigns that made it Big!

  1. 1. ReTales – Top Retail Campaigns that made it big!
  2. 2. Mi Pista Nike Promoting their shoes FC 247, Nike launches Mi Pista, meaning my court in Spanish, to provide soccer to the streets of Madrid as and when they feel like it- anytime, anywhere. On request, laser projected pop-up Football fields enable kids to play their perfect game of football while they try on the swanky Nike shoes. Campaign Highlights • 200K views with no media investment • 100+ requests to repeat initiative in other countries • 5.5 million people reached through social media http://vimeo.com/67984968
  3. 3. Small Scene Central Station IKEA IKEA thinks out of the box with a small scene in a central station campaign. The campaign rolled out in a fairly large central station and invited passengers to participate in the public theatre as part of the live IKEA flat catalogue. Fans across the globe throw in opinions to vote the next IKEA flat scene. Small Scenes. Big results. Campaign Highlights • 53K active users per week • 1.4 million viewers http://www.k2.pl/konkurs/IKEA_mala_scena/in dex_en.html
  4. 4. Extra Cold Beer Castle Lite Introducing you to the extra refreshing psychic beer experience. Launching the Extra Cold Mind Reader Campaign, brain spontaneous activity mostly of thoughts and emotion of beer lovers were recorded for a short period of time to trigger an automated beer pour. The logic was simple. More focus. More extra cold beer Campaign Highlights • 100 litres of beer in one night with power of thought • 1st Beer Innovation http://awards.hellocomputer.com/mindreader/li ve-event/index.html
  5. 5. Game of the Goose Louis Vuitton The Golden goose comes to your town with Louis Vuitton Game of the Goose Campaign. Enter the enchanting world of gifts and goodies with this Golden Eggs and Snakes & Ladder, the lucky goose gets to wheel around beautiful Louis Vuitton luxury handbags and get wrapped up feeling gifty in a gift box. Indeed a crisp, but unique way to catalogue your products. Campaign Highlights • 5400 views • 50,000 to 100,000 downloads https://www.youtube.com/watch?v=m0h1ijKx6ek
  6. 6. Freya Deco Interactive Ad Freya A print ad holds the key to an entire diverse range of bras. Surprised? Introducing the Freya Decorative Campaign. By scanning the QR code on the print ad, customers brought print ads life where augmented reality helped them choose from a wide range of products. The perfect example of how small doors can lead to big results with a simply key to the solution. Campaign Highlights • Over 6,200 QR codes scanned • 950 competitive entries http://www.thinkwithgoogle.com/campaigns/freya-freya- deco-interactive-ad.html
  7. 7. Fakka Currency Vodafone We have all struggled short of change at a grocery story. Vodafone Eygpt added value to change by utilizing this situation by introducing Vodafone prepaid cards instead of small change available in small business shops. A new currency Fakka meaning small change was also introduced. Fakka recharge cards soon turned into an everyday household item Campaign Highlights • 7% increase in Vodafone revenue • 10% steady increase of Fakka • More than 46,000 telco vodaphone outlets https://www.jwt.com/cairo/work/fakka/
  8. 8. Digital Storefront Ebay & Rebecca Minkoff Fashion trends are making best use of the digital world by taking fashion to the future. Rebecca Minkoff partnered with Ebay to make use of advanced technology that resembles a giant LCD screen placed in front of the store. Customers can swipe, choose fashion favourites and purchase through Paypal. Providing window shopping a whole new meaning, this campaign is perfect for the always-busy person who has no time for human interaction or too many products. http://fashionista.com/2013/11/rebecca-minkoff-and- toms-open-up-digital-storefronts
  9. 9. Kraft Id Gum Campaign Id Gum Art can make all the difference sometimes. Id Gum Campaign gives its indecisive audience more to do every single time they chew. Once you have collected more than 17 gums, you receive access to the artcade ( Art arcade). Teens can scan unique pack art from mobiles to get access to several mobile games that include outfit the trend hungry Dinosaurs before it goes extinct. We warn you, this can get quite addictive Campaign Highlights • 20,000 hours spent interactive with gum • 10 M Id Gums purchased http://worldsbestcasestudies.com/consumer- goods/fmcg/kraft-id-gum/
  10. 10. MCD Happy Table Mcdonalds Kids usually pick up whatever is closest to them to create anything that they imagine it to be. MCD’s happy table brings a smile on to kids’ faces with the Happy Table campaign. By holding the mobile over the table, kids enter the magical world of MCD land to zip around collecting burgers and apple lie to organize a party at MCD land. Campaign Highlights • Development of new games like battle ship • More than 75,000 happy kids https://www.youtube.com/watch?v=c6ATOgEcR1U
  11. 11. Virtual Try On Ditto Optical clinics can be frustrating with store assistants asking you several questions, inability to see yourself through dark glasses or a limited set of frames. The 3D virtual ditto campaign gives license to optical style enthusiasts to create a video (Ditto) of your face using a convenient webcam to virtually try on glasses for a 180 degrees view. How cool is that? You can even ask friends to advice, ask stylists and explore galore! Campaign Highlights • 50,000 dittos launched http://www.thinkwithgoogle.com/campaigns/dittocom- 3d-virtual-try-on-for-designer-eyewear.html
  12. 12. Our Food. Your Ques. MCD To answer criticism across the globe for the quality perceptions, MCD launched ‘Your questions, we answer campaign’ asking Canadians to ask them anything about their food. By opening up and letting them in, MCD listened to questions and honestly answered through real time through videos, public platforms including metros and anywhere people have most access to. great transparent pathway to change perspectives and opinions to transform the way people feel about Campaign Highlights • 20,000 questions answered • 40 M views • Increase in brand trust score http://yourquestions.mcdonalds.ca/
  13. 13. Fuel Band Nike Nike Fuel Band is the fuel band which tracks everything that you do. A motivational fuel metric that tracks every movement, step, time and every calorie burned. The band turns red to yellow and green to celebrate reaching your goal. Nike fuel is a way to gauge daily activities and lets you compete with anybody, no matter who they are. https://www.youtube.com/watch?v=W8xMurdO4Tk
  14. 14. Colour forecast Pimkie Stared at your closet not knowing what to wear? Pimkie Colour Forcast sets the trend in fashion with this innovative campaign. This digital campaign enables you to observe in real time hues people across the globe and especially in fashion capitals Paris, Milan and Antwerp are wearing today. Keep yourself abreast with the latest trends, fashionistas and everywhere that you need to know about in the world of style and fashion http://www.pimkiecolorforecast.com/
  15. 15. Coach from Above Coach Shoes Getting global isn’t all that tough these days. With the coach from above campaign fans are encouraged to share their perspectives of coach shoes with a hastag #coachfromabove on twitter and Instagram. As an incentive customers were awarded by featuring on the company gallery or maps. A great outlet for women to get funky with style by sharing their ‘soles’ ! Campaign Highlights • 600 users in 8 weeks on Instagram • Campaign overflowed to FB & Pinterest http://coachfromabove.coach.com/
  16. 16. If Enemies were Friends Jack & Jones A digital Campaign that asks its fans which two enemies they would like to see as friends. Using the hashtag #shouldbefriends, we found the wacky permutation and combinations of various enemies including ex-girlfriends, youtube and buffering, who audience felt should have been friends. The campaign lasted for a day, but the impact remained for long later. Campaign Highlights •1127 tweets •514 brand mentions •101 retweets •102146 impressions https://www.youtube.com/watch?v=T5pRuAMSke8
  17. 17. Sainzbury Food Rescue Sainzbury Every single one of us hates throwing food and the guilt that comes with it. It’s almost like a bad habit. Sainsbury teams with Google to launch the ‘Food Rescue’ Campaign that provides its audiences interesting recipes that can be made with food that would otherwise go wasted. A great solution to help people make haste out of waste and at the same time save money too! http://www.b-reel.com/projects/digital/case/617/food- rescue
  18. 18. My Starbucks Starbucks Starbucks likes to believe in the phrase ‘for the people, by the people’. My stars Bucks is a campaign that asks its fans what their Starbucks idea is to make experiences better. The idea may range from a recipe, feedback or an unrelated revolutionary idea. This digital online community ensures that the brand is exactly what their fans expect from them. http://mystarbucksidea.force.com/
  19. 19. Social Catalogue IKEA Norway A neat way to ensure that your fans are sharing your content. IKEA Norway decided to go social with its catalogue by asking its fans to snap a photograph of their favourite pieces of furniture and hashtag this snap on social media to win it. A smart, direct campaign that is fun and serves the catalogue dispersion purpose. http://www.digitalbuzzblog.com/ikea-the-social- catalogue-campaign/
  20. 20. First Track Alarm Clock Helly Hanson A digital alarm clock that wakes you depending on the climate at that moment. In this particular instance, skiers woke up earlier if it snowed to catch the track early with the help of the alarm clock or woke up at a late time if there was no snow. All they had to do is to provide two timings to the alarm as per convenience to get the well-deserved sleep- in that you need. http://www.digitalbuzzblog.com/helly-hansen-first- tracks-powder-alarm-clock-app/
  21. 21. Score a Beer Amstel Sometimes, we all need to pause and contemplate the good things. Amstel Beer decided installed the first vending machine that gifts you a free can of beer, provided you remain idle for three minutes. Because we all need that inspiration to declutter our brains and do nothing to create the extraordinary. Do nothing, score a beer! How simple is that? http://www.digitalbuzzblog.com/amstel-beer-the-take- a-pause-vending-machine/
  22. 22. Polo-Tech Tee Ralph Lauren Wearable technology cannot be possible right? It is. Imagine your body’s full potential and limits measure by your biometric work out wear, directly to your phone or tablet, designed to give you a healthier, better informed life? This is definitely the future of fashion technology! http://www.digitalbuzzblog.com/ralph-lauren- introducing-the-polo-tech-shirt/
  23. 23. Our Clients
  24. 24. WHAT CAN WE DO FOR YOU? CONTACT US achintya.gupta@kuliza.com ankita.saraogi@kuliza.com www . elevatecampaigns . com An offering by

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