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The Definitive Guide to Campaign Set-up and Optimization
- 1. Webinar: The Definitive Guide to CPI Campaign Set-up and Optimization
- 2. • 2,5 Words about the Appnext platform • Milestones of the Campaign Set up • Appnext Optimization Pillars • Tips and Recommendations • Q&A Agenda
- 4. About Us Appnext is a leading monetization and distribution platform exclusively dedicated to growing mobile businesses by promoting apps. 100% Self-Serve Platform Programmatic CPI Bidding 35,000 380 Million 12 Billion 180 Developers Unique Users App Requests Countries Monthly
- 5. Appnext GEO Distribution 2015 Installs
- 6. The Platform Developers LoveThe Platform Developers Love Our Partners
- 8. Optimal Campaign Set-up • Choosing an app • RON vs. Direct-Buy Campaigns • GEO targeting • Creative & Messages • Tracking • Appnext Tracking • 3rd party • Testing and activation
- 9. !Keep track of your best users – quality assessment per publisher !Easy integration !Add a few post install events in order to get a full picture of your users Post Install events
- 10. By Date Reports By Country By App By Creative
- 12. Optimization Layers: Geo Creative Publishers
- 13. Optimizing by GEO Optimization !Run different campaigns for different GEOs Benefits: Optimal CPI Set-Up Bigger picture with no noise Localization Leverage
- 14. !Run different campaigns for different GEOs Benefits: Optimal CPI Set-Up Bigger picture with no noise Localization Leverage Global vs. Local Campaign performance and KPIs Optimizing by GEO Optimization
- 15. Creative & Messages !Run up to 3 creatives per campaign !Strive to localize for the campaign GEO Image creative evolution Optimization
- 16. Video Ad unit !The highest quality of users !The best user experience Optimization | It’s here…
- 17. Publisher Management !Publisher Relevance: App category targeting Optimization
- 18. !Publisher Relevance: App category targeting !Optimal CPI bids – your current position per publisher Optimization Publisher Management
- 19. !Publisher Relevance: App category targeting !Manage by single publisher performance !Optimal CPI bids – your current position per publisher Optimization Publisher Management
- 20. Optimization !Publisher Relevance: App category targeting !Manage by single publisher performance !Optimal CPI bids – your current position per publisher !Scale and Reach more publishers: Direct-Buy Campaigns The Appnext Market Community outreach Publisher Management
- 21. Network campaign with all publishers and the competitive rate Stage I TIP: remember to add publishers along the time Stage II Direct-Buy campaign with white list publishers And the highest rate Network campaign With all publishers - in order to get the new ones TIP: remember to exclude publishers along the time !Scale and Reach more publishers: Direct-Buy Campaigns The Appnext Market Community outreach Optimization Publisher Management
- 22. What we believe in
- 24. Summary Optimal CPI Campaign Set-up Major Optimization Strategies GEO Creative & Message Publisher Management
- 25. Thank You
Editor's Notes
- Category- note that if a publisher picked 3 categories for himself and you choose to exclude 1 of them, you will not get this publishers’ traffic at all. Publisher- if you know a publisher works well for you from the past, pick them from the list. If they are not in the list, please go to the community- in the next slide. You can also contact your AM and let them know the names of the publishers you’re interested in- we will recruit them for you. The publishers may have a minimum CPI bid. App- you can type a keyword and pick all the publishers that include that word