The document provides examples of successful digital marketing campaigns from various companies like Apple, Zappos, Nike, Dabur, Redbull, Uber, Gillette, Philips, Zomato, Vicks, and Envelopes.com. It describes the objectives and outcomes of each campaign, such as Apple's #shotoniphone campaign that had 6.5 billion media impressions worldwide and Zappos' search engine marketing that generates 20% of its total sales. Overall, the examples demonstrate how different digital marketing tactics like social media, influencer marketing, video campaigns, and email marketing can effectively promote brands and products.

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11 Clever Examples Of Digital
Marketing You Can Learn
From

2. How to strategise a
digital marketing plan?
Define goal and objectives
Create audience segments
Define competitive analysis
Conduct SWOT analysis
Determine budget
But let's understand...

3. Examples of successful digital
marketing campaigns

4. Apple- #shotoniphone- organic social media campaign
Campaign objective:
Create a viral campaign to
demonstrate the clarity and
unmatched quality of Apple’s new
camera.
Campaign outcome:
It was mentioned by 24,000 opinion leaders and had a 95%
positive response towards the campaign. It had 6.5 billion
media impressions all over the world.

5. Zappos- Search Engine Marketing
Campaign objective:
Increase the sales for
Zappos summer shoe
variant
Campaign outcome:
Company's 20% of total sales comes
from SEM

6. Nike- Air VaporMax - Influencer Marketing
Create hype and awareness around the
launch of Nike Air VaporMax
Campaign Objective:
Campaign Outcome:
The video reach was 3.6
million and it successfully
created awareness of the
new Nike product. It also
generated engagement and
sales

7. Dabur- #chabaateyrahoindia- Moment/Real time
Marketing
Campaign Objective:
Create buzz about Dabur Red
Toothpaste
Campaign Outcome:
The video got viral with 28
million views acrooss all digital
platforms

8. Redbull- Guerilla Marketing via Youtube video
Campaign Objective:
Grab people's attention
by showing a surprise
element
Campaign Outcome:
The youtube vodeo got more
than 46 million views and
millions lodged to the live video.
It created hype, awareness and
engagement successfully

9. Uber- Referral Marketing
Campaign Objective:
Increase uber
presence in India
Campaign Outcome:
Referral program proved
to be a great incentive
program with increase
the sales. The presence
of Uber increased vastly
in India

10. Gillette- #TheBestAManCanBe- Organic campaign
Campaign Objective:
To create a suggestion to
men the need to intervene
and cease the "right"
behaviour
Campaign Outcome:
It escalated the social
media conversation to
1.4 million comments

11. Philips- #khayaalrakhna- Video campaign
Campaign Objective:
Create awareness on mental
and emotional health during
the pandemic
Campaign Outcome:
It successfully reached
masses and created
impression in millions. It
created an awareness of
mental health

12. Zomato-Tweet
Campaign Objective:
It started a conversation
snd motivated people to
eat homemade food
sometimes
Campaign Outcome:
Tweet got viral with more than 18000 likes
and other brands started retweeting it with
statements of their own

13. Campaign Objective:
Vicks-#touchofcare- Video campaign
Challenge viewers to
rethink the definition of
family while reiterating its
value
Campaign Outcome:
Video got viral and
gathered more than 9.5
million views on Youtube

14. Envelopes.com- E-commerce/e-mail marketing
Campaign Objective:
Tackle the people of
people leave at check
out. Sending emails
post 48 hours of exiting
during check out
Campaign Outcome:
The click-through-rate increased
with 25% and conversion rate by
40%

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