Packaging has evolved beyond merely protecting products and now plays a key role in marketing by creating appeal on shelves, providing information, and building brand image and awareness. Packaging is the container for a product, including its design, color, shape, labeling, and materials. It is crucial because it is the first thing customers see before deciding to purchase. Packaging provides physical protection from hazards as well as barrier protection from water, dust, and gases. It also adds convenience in handling, displaying, and opening products and provides important product information through labels and inserts.

1. All About The Packaging
Eka Darmadi Lim
3094802

2. packaging has developed well
beyond its original function as
merely a means of product
protection
Source: Journal: The Power of Packaging

3. a key marketing role in developing
on shelf appeal, providing product
information and establishing brand
image and awareness.
Source: Journal: The Power of Packaging

4. Packaging is the “Container” for a
product, including Design, Color,
Shape, Labeling, and material used.
Source: Arens,1996

5. Packaging is crucial, given that it is
the first thing that the public sees
before making the final decision to
buy
Source: Vidales Giovannetti, 1995

6. Source: Journal: The Power of Packaging
Physical Protection
Barrier Protection
Marketing

7. Reducing Thief
Convenience
Information
Source: Journal: The Power of Packaging

8. Source: Journal: The Power of Packaging
Physical Protection
Compression
Temperature
Shock, Vibration Protection

9. Source: Journal: The Power of Packaging
Barrier Protection
Water
Dust
Gas

10. Source: Journal: The Power of Packaging
Convenience
Handling the product
Display
Open and close the package

11. Source: Journal: The Power of Packaging
Information
Product Label
Contain of the package
Product Information

12. Source: Journal: The Power of Packaging
-Shock
-Drop
-Dust
-Temperature
Scheme How to Store Goods …
(Warehouse)
-Liquid

13. Source: Journal: The Power of Packaging
-Shock
-Drop
-Dust
-Temperature
Scheme How to Transport Goods …
-Liquid

14. Source: Journal: The Power of Packaging
Fragile
No Hand
Hock !!
Kept away
Form Water
This Way UpCentre of Gravity
Kept away
Form Sunlight
Don’t Clap

15. Source: Journal: The Power of Packaging
Primary Packaging
Secondary Packaging
Tertiary Packaging

16. Source: Journal: The Power of Packaging
Primary Packaging …
“the material that first envelops the product and holds it”
Example: Plastic, Laminated Tubes,

17. Source: Journal: The Power of Packaging
Secondary Packaging …
“outside the primary packaging, perhaps used to
group primary packages together.”
Example: Boxes, Shrink warp, Cartons

18. Source: Journal: The Power of Packaging
Tertiary Packaging …
“is used for bulk handling, warehouse storage and transport shipping”
Example: Barrel, Bulk Container

19. Source: Journal: The Power of Packaging
Tertiary Packaging …
“is used for bulk handling, warehouse storage and transport shipping”

20. Source: Journal: The Power of Packaging
Protect the product
Promote the product
Convenience
Identification
Value added product

21. From Loose to Packed
“Fruit”

22. From Loose to Packed
“Milk”

26. Rail
•Cost Effective solution
Truck
•Flexible in Routing & Time Schedule
Water
•Low Cost shipping
Source: Journal: The Power of Packaging

27. Pipeline
•Only for “Gas”
Air
•High Cost transportation
Internet
•Digital Data distribution
Source: Journal: The Power of Packaging

28. Source: Journal: The Power of Packaging
Protect the Product
Attractive
Green packaging
Durability & Low Cost
Good Shape & Design

29. Source: Journal: The Power of Packaging
Safety product
Easy to storage
Easy distribution
Helps in advertising
Make the product popular
In Company side …

30. Source: Journal: The Power of Packaging
Protect the product
Easy to storage
Easy Information
The exclusive sense
Convenience
In Customer side …